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The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek
The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek
Autore Sladek Sarah L.
Pubbl/distr/stampa Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Descrizione fisica 1 online resource (130 p.)
Disciplina 340.023/73
Collana ASAE/Jossey-Bass Series
Soggetto topico Associations, institutions, etc - Membership
Professional associations - Membership
Professional associations - Marketing
Professional associations - Planning
Nonprofit organizations - organization & administration
Soggetto genere / forma Electronic books.
ISBN 1-118-89123-6
1-118-83426-7
1-118-83429-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The End of Membership As We Know It; Copyright; Contents; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Niche; Culture; Dues; Chapter 2: Embracing Change; Focus on the Future; American College of Sports Medicine; Making a Change; Association Life Expectancy; Membership Turnover ; New England Law Library Consortium; Ohio State Medical Association; Chapter 3: Offering Better Benefits; Value Mistakes; Turning a Scrooge into a Trump; Turning a Glass of Milk into a Cash Cow; Turning an Antique into a Precious Commodity; Member Benefits Formula
Moore County Chamber of CommerceFocus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; Target Market Needs; Target Market Potential; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; American Institute of Certified Public Accountants (AICPA); Metropolitan Milwaukee Area Chamber of Commerce (MMAC); Snow and Ice Management Association (SIMA); National Association of Manufacturers (NAM); No Chapters, Only Communities; Indie Beauty Network; Community Redefined
Chapter 6: Redefining MembershipMembership Models; Customized Membership; Electronic Membership; International Membership; Multitier Membership; Open Membership; Senior Planners Industry Network; More Models; Lifetime Membership; Career Transition Membership; Student Membership; Young Professional Membership; Monthly Automatic Payment Membership; Trial Membership; Chapter 7: Building a Next Century Association; A Safety Net; Step 1: Focus; Step 2: Goal-Setting; Step 3: Marketing; Step 4: Troubleshooting; Step 5: Targeted Progress; Letting Go; Index
Record Nr. UNINA-9910139032403321
Sladek Sarah L.  
Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek
The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek
Autore Sladek Sarah L.
Pubbl/distr/stampa Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Descrizione fisica 1 online resource (130 p.)
Disciplina 340.023/73
Collana ASAE/Jossey-Bass Series
Soggetto topico Associations, institutions, etc - Membership
Professional associations - Membership
Professional associations - Marketing
Professional associations - Planning
Nonprofit organizations - organization & administration
ISBN 1-118-89123-6
1-118-83426-7
1-118-83429-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The End of Membership As We Know It; Copyright; Contents; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Niche; Culture; Dues; Chapter 2: Embracing Change; Focus on the Future; American College of Sports Medicine; Making a Change; Association Life Expectancy; Membership Turnover ; New England Law Library Consortium; Ohio State Medical Association; Chapter 3: Offering Better Benefits; Value Mistakes; Turning a Scrooge into a Trump; Turning a Glass of Milk into a Cash Cow; Turning an Antique into a Precious Commodity; Member Benefits Formula
Moore County Chamber of CommerceFocus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; Target Market Needs; Target Market Potential; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; American Institute of Certified Public Accountants (AICPA); Metropolitan Milwaukee Area Chamber of Commerce (MMAC); Snow and Ice Management Association (SIMA); National Association of Manufacturers (NAM); No Chapters, Only Communities; Indie Beauty Network; Community Redefined
Chapter 6: Redefining MembershipMembership Models; Customized Membership; Electronic Membership; International Membership; Multitier Membership; Open Membership; Senior Planners Industry Network; More Models; Lifetime Membership; Career Transition Membership; Student Membership; Young Professional Membership; Monthly Automatic Payment Membership; Trial Membership; Chapter 7: Building a Next Century Association; A Safety Net; Step 1: Focus; Step 2: Goal-Setting; Step 3: Marketing; Step 4: Troubleshooting; Step 5: Targeted Progress; Letting Go; Index
Record Nr. UNISA-996200528303316
Sladek Sarah L.  
Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek
The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek
Autore Sladek Sarah L.
Pubbl/distr/stampa Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Descrizione fisica 1 online resource (130 p.)
Disciplina 340.023/73
Collana ASAE/Jossey-Bass Series
Soggetto topico Associations, institutions, etc - Membership
Professional associations - Membership
Professional associations - Marketing
Professional associations - Planning
Nonprofit organizations - organization & administration
ISBN 1-118-89123-6
1-118-83426-7
1-118-83429-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The End of Membership As We Know It; Copyright; Contents; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Niche; Culture; Dues; Chapter 2: Embracing Change; Focus on the Future; American College of Sports Medicine; Making a Change; Association Life Expectancy; Membership Turnover ; New England Law Library Consortium; Ohio State Medical Association; Chapter 3: Offering Better Benefits; Value Mistakes; Turning a Scrooge into a Trump; Turning a Glass of Milk into a Cash Cow; Turning an Antique into a Precious Commodity; Member Benefits Formula
Moore County Chamber of CommerceFocus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; Target Market Needs; Target Market Potential; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; American Institute of Certified Public Accountants (AICPA); Metropolitan Milwaukee Area Chamber of Commerce (MMAC); Snow and Ice Management Association (SIMA); National Association of Manufacturers (NAM); No Chapters, Only Communities; Indie Beauty Network; Community Redefined
Chapter 6: Redefining MembershipMembership Models; Customized Membership; Electronic Membership; International Membership; Multitier Membership; Open Membership; Senior Planners Industry Network; More Models; Lifetime Membership; Career Transition Membership; Student Membership; Young Professional Membership; Monthly Automatic Payment Membership; Trial Membership; Chapter 7: Building a Next Century Association; A Safety Net; Step 1: Focus; Step 2: Goal-Setting; Step 3: Marketing; Step 4: Troubleshooting; Step 5: Targeted Progress; Letting Go; Index
Record Nr. UNINA-9910829835803321
Sladek Sarah L.  
Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Race for relevance : 5 radical changes for associations / / Harrison Coerver and Mary Byers, CAE ; cover design by Beth Lower
Race for relevance : 5 radical changes for associations / / Harrison Coerver and Mary Byers, CAE ; cover design by Beth Lower
Autore Coerver Harrison
Pubbl/distr/stampa Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Descrizione fisica 1 online resource (170 p.)
Disciplina 650.1
Collana ASAE/Jossey-Bass Series
Soggetto topico Organizational change - Management
Organizational change - Planning
Soggetto genere / forma Electronic books.
ISBN 1-118-89134-1
1-118-83414-3
1-118-83423-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The imperative for change -- Overhaul the governance model -- Overhaul committees -- Empower the CEO and enhance staff -- Rationalize the member market -- Rationalize programs, services, and activities -- Bridge the technology gap and build a framework for the future -- Strategies for success.
Record Nr. UNINA-9910139034603321
Coerver Harrison  
Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Race for relevance : 5 radical changes for associations / / Harrison Coerver and Mary Byers, CAE ; cover design by Beth Lower
Race for relevance : 5 radical changes for associations / / Harrison Coerver and Mary Byers, CAE ; cover design by Beth Lower
Autore Coerver Harrison
Pubbl/distr/stampa Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Descrizione fisica 1 online resource (170 p.)
Disciplina 650.1
Collana ASAE/Jossey-Bass Series
Soggetto topico Organizational change - Management
Organizational change - Planning
ISBN 1-118-89134-1
1-118-83414-3
1-118-83423-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The imperative for change -- Overhaul the governance model -- Overhaul committees -- Empower the CEO and enhance staff -- Rationalize the member market -- Rationalize programs, services, and activities -- Bridge the technology gap and build a framework for the future -- Strategies for success.
Record Nr. UNISA-996200529403316
Coerver Harrison  
Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Race for relevance : 5 radical changes for associations / / Harrison Coerver and Mary Byers, CAE ; cover design by Beth Lower
Race for relevance : 5 radical changes for associations / / Harrison Coerver and Mary Byers, CAE ; cover design by Beth Lower
Autore Coerver Harrison
Pubbl/distr/stampa Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Descrizione fisica 1 online resource (170 p.)
Disciplina 650.1
Collana ASAE/Jossey-Bass Series
Soggetto topico Organizational change - Management
Organizational change - Planning
ISBN 1-118-89134-1
1-118-83414-3
1-118-83423-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The imperative for change -- Overhaul the governance model -- Overhaul committees -- Empower the CEO and enhance staff -- Rationalize the member market -- Rationalize programs, services, and activities -- Bridge the technology gap and build a framework for the future -- Strategies for success.
Record Nr. UNINA-9910830579303321
Coerver Harrison  
Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Return on impact : leadership strategies for the age of connected relationships / / David Nour ; cover design by Beth Lower
Return on impact : leadership strategies for the age of connected relationships / / David Nour ; cover design by Beth Lower
Autore Nour David
Pubbl/distr/stampa Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2012
Descrizione fisica 1 online resource (256 p.)
Disciplina 658
658.4092
Collana ASAE/Jossey-Bass Series
Soggetto topico Leadership
Social networks - Economic aspects
Strategic planning
Soggetto genere / forma Electronic books.
ISBN 1-118-89126-0
1-118-83410-0
1-118-83416-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Return on Impact: Leadership Strategies For The Age of Connected Relationships; Copyright; Contents; Integrated QR Codes; QR Codes; Welcome to the Age of Empowered Customers!; "There are no shortcuts!"; Chapter 1: Do You Still Matter?; Storytelling as a Core Competency; They're Happy Because They're Eating Lard; Meet Sermo; The Rest of the Story...; What Got You Here Won't Get You There: Social's Impact on Growth, Jobs, and Prosperity; Can You Find Me Now? The Value of Search; Evolution of Value-Add Versus Value-Seek; There Is an App for That...
Member/Customer-Centric Expectations: 1 to Everything7 Measures of Success, The Decision to Join, and Race for Relevance; Chapter 2: Develop a Robust Social Strategy, an Imperative First Step; The Best Possible Choices; Changing the Organization's Purpose; Painful Examples of What Not to Do; When the Strategy Is Wrong, Broken, or Weak; Why Social Should Influence Your Strategy; Listen to What They Do; The Missing Link in Porter's Five Forces; The Evolution of Engagement; From Monologue to Dialogue to Community; Uncovering What's Holding You Back; Think Differently About Social with IMPACT
Chapter 3: Embrace World-Class EngagementGetting Beyond Serving Us Versus Them; We Evaluate Logically and Buy Emotionally; The Ripple Effect of Buyer Behavior; Demographics Versus Psychographics; Meet Your New Buyer Types; Evolving to a Social Organization; Chapter 4: Build a Different Kind of Organization; Does Your Board Have What It Takes?; Making Decisions Differently; Social Is the Engine for Growth; Leadership Competencies and Growth Fueled by Social; 1. Distributed Accountability; 2. Governance Council; 3. Co-Opetition; 4. Heightened Insights and 5. Intense Social Analytics
Chapter 5: ""iTunify"" Your CapabilitiesModularize Based on Their Needs; On Air; Anticipate Member Evolutions; Thinking Beyond Membership Dues; Top of the Box Split with a Corner Strike; "iTunification" of Membership Models; Digital Migration of Human Knowledge; Three Initials After My Name for My Benefit or Yours?; Mobile Capabilities-Separating the Biz from the Buzz; Schema Disruption in Advocacy Marketing; Chapter 6: Attract and Develop Unparalleled Social Talent; From Best Practices to Best Practitioners; Beyond Mediocrity to Meritocracy; Time to get a CLOU
Collective Intelligence, Social Creativity, and Problem SolvingMisperceptions of Social Collaboration; Let's Convo; The Impact of Initiative, Intrapreneurship, and Pride; Meet Me with a Better Question in the LOFT; A Different Kind of Race for Relevance; Rewarding Social Behaviors; Chapter 7: Socially Enable Your Execution; Don't Lose Your Compass; High Adoption Leads to Organizational Anticipation; Getting to the Future State; Step 1-Enable open thinking in social applications; Step 2-Recruit unwavering champions; Step 3-Engage new users with hands-on activities
Step 4-Integrate social as an enabler of their everyday functions
Record Nr. UNINA-9910139033703321
Nour David  
Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Return on impact : leadership strategies for the age of connected relationships / / David Nour ; cover design by Beth Lower
Return on impact : leadership strategies for the age of connected relationships / / David Nour ; cover design by Beth Lower
Autore Nour David
Pubbl/distr/stampa Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2012
Descrizione fisica 1 online resource (256 p.)
Disciplina 658
658.4092
Collana ASAE/Jossey-Bass Series
Soggetto topico Leadership
Social networks - Economic aspects
Strategic planning
ISBN 1-118-89126-0
1-118-83410-0
1-118-83416-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Return on Impact: Leadership Strategies For The Age of Connected Relationships; Copyright; Contents; Integrated QR Codes; QR Codes; Welcome to the Age of Empowered Customers!; "There are no shortcuts!"; Chapter 1: Do You Still Matter?; Storytelling as a Core Competency; They're Happy Because They're Eating Lard; Meet Sermo; The Rest of the Story...; What Got You Here Won't Get You There: Social's Impact on Growth, Jobs, and Prosperity; Can You Find Me Now? The Value of Search; Evolution of Value-Add Versus Value-Seek; There Is an App for That...
Member/Customer-Centric Expectations: 1 to Everything7 Measures of Success, The Decision to Join, and Race for Relevance; Chapter 2: Develop a Robust Social Strategy, an Imperative First Step; The Best Possible Choices; Changing the Organization's Purpose; Painful Examples of What Not to Do; When the Strategy Is Wrong, Broken, or Weak; Why Social Should Influence Your Strategy; Listen to What They Do; The Missing Link in Porter's Five Forces; The Evolution of Engagement; From Monologue to Dialogue to Community; Uncovering What's Holding You Back; Think Differently About Social with IMPACT
Chapter 3: Embrace World-Class EngagementGetting Beyond Serving Us Versus Them; We Evaluate Logically and Buy Emotionally; The Ripple Effect of Buyer Behavior; Demographics Versus Psychographics; Meet Your New Buyer Types; Evolving to a Social Organization; Chapter 4: Build a Different Kind of Organization; Does Your Board Have What It Takes?; Making Decisions Differently; Social Is the Engine for Growth; Leadership Competencies and Growth Fueled by Social; 1. Distributed Accountability; 2. Governance Council; 3. Co-Opetition; 4. Heightened Insights and 5. Intense Social Analytics
Chapter 5: ""iTunify"" Your CapabilitiesModularize Based on Their Needs; On Air; Anticipate Member Evolutions; Thinking Beyond Membership Dues; Top of the Box Split with a Corner Strike; "iTunification" of Membership Models; Digital Migration of Human Knowledge; Three Initials After My Name for My Benefit or Yours?; Mobile Capabilities-Separating the Biz from the Buzz; Schema Disruption in Advocacy Marketing; Chapter 6: Attract and Develop Unparalleled Social Talent; From Best Practices to Best Practitioners; Beyond Mediocrity to Meritocracy; Time to get a CLOU
Collective Intelligence, Social Creativity, and Problem SolvingMisperceptions of Social Collaboration; Let's Convo; The Impact of Initiative, Intrapreneurship, and Pride; Meet Me with a Better Question in the LOFT; A Different Kind of Race for Relevance; Rewarding Social Behaviors; Chapter 7: Socially Enable Your Execution; Don't Lose Your Compass; High Adoption Leads to Organizational Anticipation; Getting to the Future State; Step 1-Enable open thinking in social applications; Step 2-Recruit unwavering champions; Step 3-Engage new users with hands-on activities
Step 4-Integrate social as an enabler of their everyday functions
Record Nr. UNINA-9910830561503321
Nour David  
Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui