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Best practices in marketing with email newsletters [[electronic resource] ] : for marketers and publishers / / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland
| Best practices in marketing with email newsletters [[electronic resource] ] : for marketers and publishers / / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2002 |
| Descrizione fisica | 194 p. : ill |
| Altri autori (Persone) |
YudkinMarcia
GutzmanAlexis D HollandAnne |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Internet marketing
Electronic mail systems |
| ISBN | 1-932353-01-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide. |
| Record Nr. | UNINA-9910786739403321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Clicks and mortar [[electronic resource] ] : how shops and restaurants use web and email marketing to get more real-world customers
| Clicks and mortar [[electronic resource] ] : how shops and restaurants use web and email marketing to get more real-world customers |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 46 p. : ill |
| Collana | Practical know-how & case studies |
| Soggetto topico | Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-932353-11-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Case studies about retailers -- pt. 2. Case studies about restaurateurs -- pt. 3. Bonus article. |
| Record Nr. | UNINA-9910456753703321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Clicks and mortar [[electronic resource] ] : how shops and restaurants use web and email marketing to get more real-world customers
| Clicks and mortar [[electronic resource] ] : how shops and restaurants use web and email marketing to get more real-world customers |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 46 p. : ill |
| Collana | Practical know-how & case studies |
| Soggetto topico | Internet marketing |
| ISBN | 1-932353-11-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Case studies about retailers -- pt. 2. Case studies about restaurateurs -- pt. 3. Bonus article. |
| Record Nr. | UNINA-9910781241203321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
High-tech fame [[electronic resource] ] : how to get the top 10 high-tech publications to write about you
| High-tech fame [[electronic resource] ] : how to get the top 10 high-tech publications to write about you |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 132 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Journalism, Commercial
High technology Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-932353-19-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Practical advice on impressing journalists, analysts, & winning awards -- pt. 2. Four inspirational case studies on high-tech companies using clever PR tactics to become more famous -- pt. 3. Top 25 influential high-tech & business journalists reveal how you can plant stories in their publications. |
| Record Nr. | UNINA-9910456751303321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
High-tech fame [[electronic resource] ] : how to get the top 10 high-tech publications to write about you
| High-tech fame [[electronic resource] ] : how to get the top 10 high-tech publications to write about you |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 132 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Journalism, Commercial
High technology Marketing |
| ISBN | 1-932353-19-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Practical advice on impressing journalists, analysts, & winning awards -- pt. 2. Four inspirational case studies on high-tech companies using clever PR tactics to become more famous -- pt. 3. Top 25 influential high-tech & business journalists reveal how you can plant stories in their publications. |
| Record Nr. | UNINA-9910781241303321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market to small businesses and entrepreneurs [[electronic resource] ] : useful tips + case studies
| How to market to small businesses and entrepreneurs [[electronic resource] ] : useful tips + case studies |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 76 p |
| Collana | Practical know-how & case studies |
| Soggetto topico | Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-932353-10-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456754803321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market to small businesses and entrepreneurs [[electronic resource] ] : useful tips + case studies
| How to market to small businesses and entrepreneurs [[electronic resource] ] : useful tips + case studies |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 76 p |
| Collana | Practical know-how & case studies |
| Soggetto topico | Marketing |
| ISBN | 1-932353-10-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910781241603321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market to women online [[electronic resource] ] : case studies, tips and tactics
| How to market to women online [[electronic resource] ] : case studies, tips and tactics |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 73 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Women consumers
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-932353-17-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Tips & tactics on marketing to women -- pt. 2. Case studies on sites reaching women. |
| Record Nr. | UNINA-9910456463303321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market to women online [[electronic resource] ] : case studies, tips and tactics
| How to market to women online [[electronic resource] ] : case studies, tips and tactics |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 73 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Women consumers
Marketing |
| ISBN | 1-932353-17-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Tips & tactics on marketing to women -- pt. 2. Case studies on sites reaching women. |
| Record Nr. | UNINA-9910781240903321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making money with your writing online [[electronic resource] ] : stories of 12 entrepreneurs who've built successful internet publishing businesses
| Making money with your writing online [[electronic resource] ] : stories of 12 entrepreneurs who've built successful internet publishing businesses |
| Pubbl/distr/stampa | Selma, N.C., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 55 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Internet publishing
Electronic journals Internet marketing |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450212903321 |
| Selma, N.C., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||