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Aiki trading [[electronic resource] ] : the art of trading in harmony with the markets / / Jeffery Tie
| Aiki trading [[electronic resource] ] : the art of trading in harmony with the markets / / Jeffery Tie |
| Autore | Tie Jeffery |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina |
332.6
332.64 |
| Collana | Wiley Trading |
| Soggetto topico | Stock exchanges |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-82669-X
1-119-19948-4 1-282-88893-5 9786612888939 0-470-82668-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Aiki Trading; Contents; Foreword; Preface; Acknowledgments; Introduction; CHAPTER 1 Aikido; CHAPTER 2 Candlestick Charting; CHAPTER 3 The Expanded Sideways Range Pattern; CHAPTER 4 The Directional Trending Pattern; CHAPTER 5 The Successful Breakout; CHAPTER 6 Using Oscillators; CHAPTER 7 Applying Fibonacci Numbers and Ratios in Trade Analysis; CHAPTER 8 Trade Volume and its Interpretation; CHAPTER 9 Risk, Money, and Trade Management; CHAPTER 10 On Trading Psychology; Summary; Index |
| Record Nr. | UNINA-9910140860303321 |
Tie Jeffery
|
||
| Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Aiki trading [[electronic resource] ] : the art of trading in harmony with the markets / / Jeffery Tie
| Aiki trading [[electronic resource] ] : the art of trading in harmony with the markets / / Jeffery Tie |
| Autore | Tie Jeffery |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina |
332.6
332.64 |
| Collana | Wiley Trading |
| Soggetto topico | Stock exchanges |
| ISBN |
0-470-82669-X
1-119-19948-4 1-282-88893-5 9786612888939 0-470-82668-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Aiki Trading; Contents; Foreword; Preface; Acknowledgments; Introduction; CHAPTER 1 Aikido; CHAPTER 2 Candlestick Charting; CHAPTER 3 The Expanded Sideways Range Pattern; CHAPTER 4 The Directional Trending Pattern; CHAPTER 5 The Successful Breakout; CHAPTER 6 Using Oscillators; CHAPTER 7 Applying Fibonacci Numbers and Ratios in Trade Analysis; CHAPTER 8 Trade Volume and its Interpretation; CHAPTER 9 Risk, Money, and Trade Management; CHAPTER 10 On Trading Psychology; Summary; Index |
| Record Nr. | UNINA-9910831172303321 |
|
Tie Jeffery
|
||
| Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Aiki trading [[electronic resource] ] : the art of trading in harmony with the markets / / Jeffery Tie
| Aiki trading [[electronic resource] ] : the art of trading in harmony with the markets / / Jeffery Tie |
| Autore | Tie Jeffery |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina |
332.6
332.64 |
| Collana | Wiley Trading |
| Soggetto topico | Stock exchanges |
| ISBN |
0-470-82669-X
1-119-19948-4 1-282-88893-5 9786612888939 0-470-82668-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Aiki Trading; Contents; Foreword; Preface; Acknowledgments; Introduction; CHAPTER 1 Aikido; CHAPTER 2 Candlestick Charting; CHAPTER 3 The Expanded Sideways Range Pattern; CHAPTER 4 The Directional Trending Pattern; CHAPTER 5 The Successful Breakout; CHAPTER 6 Using Oscillators; CHAPTER 7 Applying Fibonacci Numbers and Ratios in Trade Analysis; CHAPTER 8 Trade Volume and its Interpretation; CHAPTER 9 Risk, Money, and Trade Management; CHAPTER 10 On Trading Psychology; Summary; Index |
| Record Nr. | UNINA-9910841369303321 |
|
Tie Jeffery
|
||
| Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
CSR strategies [[electronic resource] ] : corporate social responsibility for a competitive edge in emerging markets / / Sri Urip
| CSR strategies [[electronic resource] ] : corporate social responsibility for a competitive edge in emerging markets / / Sri Urip |
| Autore | Sri Urip |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 658.408091724 |
| Soggetto topico |
Industrial management
Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-82629-0
1-119-19959-X 1-282-88360-7 9786612883606 0-470-82628-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Strategies -- pt. 2. Case studies. |
| Record Nr. | UNINA-9910140913803321 |
|
Sri Urip
|
||
| Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
CSR strategies [[electronic resource] ] : corporate social responsibility for a competitive edge in emerging markets / / Sri Urip
| CSR strategies [[electronic resource] ] : corporate social responsibility for a competitive edge in emerging markets / / Sri Urip |
| Autore | Sri Urip |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 658.408091724 |
| Soggetto topico |
Industrial management
Social responsibility of business |
| ISBN |
0-470-82629-0
1-119-19959-X 1-282-88360-7 9786612883606 0-470-82628-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Strategies -- pt. 2. Case studies. |
| Record Nr. | UNINA-9910814674703321 |
|
Sri Urip
|
||
| Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of financial instruments [[electronic resource] ] : an introduction to stocks, bonds, foreign exchange, and derivatives / / Sunil Parameswaran
| Fundamentals of financial instruments [[electronic resource] ] : an introduction to stocks, bonds, foreign exchange, and derivatives / / Sunil Parameswaran |
| Autore | Parameswaran Sunil |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2011 |
| Descrizione fisica | 1 online resource (578 p.) |
| Disciplina | 332.6 |
| Collana | Wiley finance |
| Soggetto topico |
Investments
Securities Foreign exchange |
| ISBN |
1-119-19962-X
0-470-82911-7 1-283-29451-6 9786613294517 0-470-82910-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange, and Derivatives; Contents; Preface; Acknowledgments; Chapter 1: An Introduction to Financial Institutions, Instruments, and Markets; The Role of an Economic System; A Command Economy; A Market Economy; Classification of Economic Units; An Economy's Relationship with the External World; The Balance of Trade; The Current Account Balance; Financial Assets; Primary Markets and Secondary Markets; Exchanges and OTC Markets; Brokers and Dealers; The Need for Brokers and Dealers; Trading Positions
The Buy Side and the Sell Side Investment Bankers; Direct and Indirect Markets; Mutual Funds; Money and Capital Markets; The Euro currency Market; The International Bond Market; Globalization of Equity Markets; Dual Listing; Fungibility; Risk; After the Trade: Clearing and Settlement; Dematerialization and the Role of a Depository; Custodial Services; Globalization: The New Mantra; Chapter 2: Mathematics of Finance; Interest Rates; The Real Rate of Interest; The Fisher Equation; Simple Interest; Compound Interest; Properties; A Symbolic Derivation; Principle of Equivalency Continuous Compounding Future Value; Present Value; Handling a Series of Cash Flows; The Internal Rate of Return; Evaluating an Investment; Annuities: An Introduction; Perpetuities; The Amortization Method; Amortization with a Balloon Payment; The Equal Principal Repayment Approach; Types of Interest Computation; Loans with a Compensating Balance; Chapter 3: Equity Shares, Preferred Shares, and Stock Market Indexes; Introduction; Par Value versus Book Value; Voting Rights; Statutory versus Cumulative Voting; Proxies; Dividends; Dividend Yield; Dividend Reinvestment Plans; Stock Dividends Treasury Stock Splits and Reverse Splits; Costs Associated with Splits and Stock Dividends; Preemptive Rights; Interpreting Stated Ratios; Handling Fractions; Physical Certificates versus Book Entry; Tracking Stock; Report Cards; Types of Stocks; Risk and Return and the Concept of Diversification; Preferred Shares; Callable Preferred Stock; Convertible Preferred Shares; Cumulative Preferred Shares; Adjustable Rate Preferred Shares; Participating Preferred Shares; Dividend Discount Models; A General Valuation Model; The Constant Growth Model; The Two-Stage Model; The Three-Stage Model The H Model Stock Market Indexes; Price-Weighted Indexes; Changing the Divisor; The Importance of Price; Value-Weighted Indexes; Changing the Base-Period Capitalization; Equally Weighted Indexes; Tracking Portfolios; The Free-Floating Methodology; Well-Known Global Indexes; Margin Trading and Short Selling; Terminology; Maintenance Margin; Regulation T and NYSE and NASD Rules; Short Selling; Chapter 4: Bonds; Valuation of a Bond; Par, Premium, and Discount Bonds; Evolution of the Price; Zero-Coupon Bonds; Valuing a Bond in between Coupon Dates; Day-Count Conventions; Actual-Actual The Treasury's Approach |
| Record Nr. | UNINA-9910781987203321 |
|
Parameswaran Sunil
|
||
| Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of financial instruments [[electronic resource] ] : an introduction to stocks, bonds, foreign exchange, and derivatives / / Sunil Parameswaran
| Fundamentals of financial instruments [[electronic resource] ] : an introduction to stocks, bonds, foreign exchange, and derivatives / / Sunil Parameswaran |
| Autore | Parameswaran Sunil |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2011 |
| Descrizione fisica | 1 online resource (578 p.) |
| Disciplina | 332.6 |
| Collana | Wiley finance |
| Soggetto topico |
Investments
Securities Foreign exchange |
| ISBN |
1-119-19962-X
0-470-82911-7 1-283-29451-6 9786613294517 0-470-82910-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange, and Derivatives; Contents; Preface; Acknowledgments; Chapter 1: An Introduction to Financial Institutions, Instruments, and Markets; The Role of an Economic System; A Command Economy; A Market Economy; Classification of Economic Units; An Economy's Relationship with the External World; The Balance of Trade; The Current Account Balance; Financial Assets; Primary Markets and Secondary Markets; Exchanges and OTC Markets; Brokers and Dealers; The Need for Brokers and Dealers; Trading Positions
The Buy Side and the Sell Side Investment Bankers; Direct and Indirect Markets; Mutual Funds; Money and Capital Markets; The Euro currency Market; The International Bond Market; Globalization of Equity Markets; Dual Listing; Fungibility; Risk; After the Trade: Clearing and Settlement; Dematerialization and the Role of a Depository; Custodial Services; Globalization: The New Mantra; Chapter 2: Mathematics of Finance; Interest Rates; The Real Rate of Interest; The Fisher Equation; Simple Interest; Compound Interest; Properties; A Symbolic Derivation; Principle of Equivalency Continuous Compounding Future Value; Present Value; Handling a Series of Cash Flows; The Internal Rate of Return; Evaluating an Investment; Annuities: An Introduction; Perpetuities; The Amortization Method; Amortization with a Balloon Payment; The Equal Principal Repayment Approach; Types of Interest Computation; Loans with a Compensating Balance; Chapter 3: Equity Shares, Preferred Shares, and Stock Market Indexes; Introduction; Par Value versus Book Value; Voting Rights; Statutory versus Cumulative Voting; Proxies; Dividends; Dividend Yield; Dividend Reinvestment Plans; Stock Dividends Treasury Stock Splits and Reverse Splits; Costs Associated with Splits and Stock Dividends; Preemptive Rights; Interpreting Stated Ratios; Handling Fractions; Physical Certificates versus Book Entry; Tracking Stock; Report Cards; Types of Stocks; Risk and Return and the Concept of Diversification; Preferred Shares; Callable Preferred Stock; Convertible Preferred Shares; Cumulative Preferred Shares; Adjustable Rate Preferred Shares; Participating Preferred Shares; Dividend Discount Models; A General Valuation Model; The Constant Growth Model; The Two-Stage Model; The Three-Stage Model The H Model Stock Market Indexes; Price-Weighted Indexes; Changing the Divisor; The Importance of Price; Value-Weighted Indexes; Changing the Base-Period Capitalization; Equally Weighted Indexes; Tracking Portfolios; The Free-Floating Methodology; Well-Known Global Indexes; Margin Trading and Short Selling; Terminology; Maintenance Margin; Regulation T and NYSE and NASD Rules; Short Selling; Chapter 4: Bonds; Valuation of a Bond; Par, Premium, and Discount Bonds; Evolution of the Price; Zero-Coupon Bonds; Valuing a Bond in between Coupon Dates; Day-Count Conventions; Actual-Actual The Treasury's Approach |
| Record Nr. | UNINA-9910808346403321 |
|
Parameswaran Sunil
|
||
| Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal
| Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
381.088297
658.80091767 |
| Soggetto topico |
Branding (Marketing) - Islamic countries
Markets - Islamic countries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-19954-9
0-470-82848-X 1-283-17515-0 9786613175151 0-470-82847-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Islamic Branding and Marketing: Creating a Global Islamic Business; Contents; Preface; Acknowledgments; 1: Introduction; Islam: The Religion and the Brand; Is Islamic Branding a Myth or a Reality?; The Five Pillars of Islam; The Principles of Islamic Trade and Commerce; The Interface between Islam and Trade; How Are Islamic Brands Doing?; Why the Interest in Islamic Branding and Marketing?; Could There Be an Islamic Economic Union?; 2: Why Muslim Nations Need to Develop Strong Brands.; Introduction; Why Do Countries Need Branding?
Why Do Islamic Countries Need to Undertake and Encourage Branding?The Power and Rewards of Country Branding; The Connection between National and Corporate Branding; National Brand Structures; Sector and Industry Branding; Case Study 1: Brunei Halal Brand; Case Study 2: Sarawak; Summary: Branding for Islamic Countries and Industries; 3: An Overview of Muslim Markets; Introduction; The Growing Global Muslim Market; The Gallup Coexist Index; JWT Muslim Market Segmentation; Ogilvy & Mather Worldwide and Ogilvy Noor; Retail Muslim Consumer Segmentation; Summary: What Does All This Mean? The Range of Opportunities in Islamic Branding and Marketing4: The Nature and Structure of Islamic Markets; Introduction; A Typology of Islamic Brands; 5: Building a Brand Strategy; Introduction; Brand Strategy; Case Study 3: Hallmark Inc.; The Role of Consumer Insight; Case Study 4: Unilever Malaysia; Creating a Brand Strategy; Brand Personality, Attitude, and Trust; Speed, Agility, and Innovation; Brand Positioning; The Need for Positioning Statements; How to Write and Use a Positioning Statement; Brand Management; Can Islamic Brands Use Western Techniques to Go Global? Case Study 5: Opus International Group plcCase Study 6: Petronas; Summary; 6: Opportunities in Islamic Brand Categories; Introduction; Islamic Foods and Beverages; Case Study 7: Yildiz Holding; Islamic Financial Services; Islamic Education; Islamic Entertainment and ""Edutainment""; Case Study 8: Sami Yusuf; Case Study 9: THE 99; Islamic Travel, Tourism, and Leisure; Case Study 10: CrescentRating.com; Islamic Medical, Pharmaceutical, and Beauty Products and Services; Islamic Fashion and Products for Women; Islamic Internet, Media, and Digital Products; Vast Opportunities; No Big Brands Summary7: The Future: Opportunities in the Internet, Media, and Digital World; Introduction; The Impact of Internet Developments on Marketing; Social Media Branding and the Muslim Lifestyle Consumer; Implications for Islamic Branding and Marketing; Case Study 11: Muxlim Inc.: I; Case Study 12: Muxlim Inc.: II; Other Internet Brands; Opportunities in Traditional Media; Case Study 13: Islam Channel; Case Study 14: emel; Case Study 15: Aquila; Summary; 8: Challenges Facing Islamic Brands; Introduction; Key Challenges for Aspiring Muslim Brands: The Six A's; Summary 9: Key Success Factors and Strategies for Aspiring Islamic Brands |
| Record Nr. | UNINA-9910139626703321 |
|
Temporal Paul
|
||
| Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal
| Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
381.088297
658.80091767 |
| Soggetto topico |
Branding (Marketing) - Islamic countries
Markets - Islamic countries |
| ISBN |
1-119-19954-9
0-470-82848-X 1-283-17515-0 9786613175151 0-470-82847-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Islamic Branding and Marketing: Creating a Global Islamic Business; Contents; Preface; Acknowledgments; 1: Introduction; Islam: The Religion and the Brand; Is Islamic Branding a Myth or a Reality?; The Five Pillars of Islam; The Principles of Islamic Trade and Commerce; The Interface between Islam and Trade; How Are Islamic Brands Doing?; Why the Interest in Islamic Branding and Marketing?; Could There Be an Islamic Economic Union?; 2: Why Muslim Nations Need to Develop Strong Brands.; Introduction; Why Do Countries Need Branding?
Why Do Islamic Countries Need to Undertake and Encourage Branding?The Power and Rewards of Country Branding; The Connection between National and Corporate Branding; National Brand Structures; Sector and Industry Branding; Case Study 1: Brunei Halal Brand; Case Study 2: Sarawak; Summary: Branding for Islamic Countries and Industries; 3: An Overview of Muslim Markets; Introduction; The Growing Global Muslim Market; The Gallup Coexist Index; JWT Muslim Market Segmentation; Ogilvy & Mather Worldwide and Ogilvy Noor; Retail Muslim Consumer Segmentation; Summary: What Does All This Mean? The Range of Opportunities in Islamic Branding and Marketing4: The Nature and Structure of Islamic Markets; Introduction; A Typology of Islamic Brands; 5: Building a Brand Strategy; Introduction; Brand Strategy; Case Study 3: Hallmark Inc.; The Role of Consumer Insight; Case Study 4: Unilever Malaysia; Creating a Brand Strategy; Brand Personality, Attitude, and Trust; Speed, Agility, and Innovation; Brand Positioning; The Need for Positioning Statements; How to Write and Use a Positioning Statement; Brand Management; Can Islamic Brands Use Western Techniques to Go Global? Case Study 5: Opus International Group plcCase Study 6: Petronas; Summary; 6: Opportunities in Islamic Brand Categories; Introduction; Islamic Foods and Beverages; Case Study 7: Yildiz Holding; Islamic Financial Services; Islamic Education; Islamic Entertainment and ""Edutainment""; Case Study 8: Sami Yusuf; Case Study 9: THE 99; Islamic Travel, Tourism, and Leisure; Case Study 10: CrescentRating.com; Islamic Medical, Pharmaceutical, and Beauty Products and Services; Islamic Fashion and Products for Women; Islamic Internet, Media, and Digital Products; Vast Opportunities; No Big Brands Summary7: The Future: Opportunities in the Internet, Media, and Digital World; Introduction; The Impact of Internet Developments on Marketing; Social Media Branding and the Muslim Lifestyle Consumer; Implications for Islamic Branding and Marketing; Case Study 11: Muxlim Inc.: I; Case Study 12: Muxlim Inc.: II; Other Internet Brands; Opportunities in Traditional Media; Case Study 13: Islam Channel; Case Study 14: emel; Case Study 15: Aquila; Summary; 8: Challenges Facing Islamic Brands; Introduction; Key Challenges for Aspiring Muslim Brands: The Six A's; Summary 9: Key Success Factors and Strategies for Aspiring Islamic Brands |
| Record Nr. | UNINA-9910830444803321 |
|
Temporal Paul
|
||
| Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal
| Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
381.088297
658.80091767 |
| Soggetto topico |
Branding (Marketing) - Islamic countries
Markets - Islamic countries |
| ISBN |
1-119-19954-9
0-470-82848-X 1-283-17515-0 9786613175151 0-470-82847-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Islamic Branding and Marketing: Creating a Global Islamic Business; Contents; Preface; Acknowledgments; 1: Introduction; Islam: The Religion and the Brand; Is Islamic Branding a Myth or a Reality?; The Five Pillars of Islam; The Principles of Islamic Trade and Commerce; The Interface between Islam and Trade; How Are Islamic Brands Doing?; Why the Interest in Islamic Branding and Marketing?; Could There Be an Islamic Economic Union?; 2: Why Muslim Nations Need to Develop Strong Brands.; Introduction; Why Do Countries Need Branding?
Why Do Islamic Countries Need to Undertake and Encourage Branding?The Power and Rewards of Country Branding; The Connection between National and Corporate Branding; National Brand Structures; Sector and Industry Branding; Case Study 1: Brunei Halal Brand; Case Study 2: Sarawak; Summary: Branding for Islamic Countries and Industries; 3: An Overview of Muslim Markets; Introduction; The Growing Global Muslim Market; The Gallup Coexist Index; JWT Muslim Market Segmentation; Ogilvy & Mather Worldwide and Ogilvy Noor; Retail Muslim Consumer Segmentation; Summary: What Does All This Mean? The Range of Opportunities in Islamic Branding and Marketing4: The Nature and Structure of Islamic Markets; Introduction; A Typology of Islamic Brands; 5: Building a Brand Strategy; Introduction; Brand Strategy; Case Study 3: Hallmark Inc.; The Role of Consumer Insight; Case Study 4: Unilever Malaysia; Creating a Brand Strategy; Brand Personality, Attitude, and Trust; Speed, Agility, and Innovation; Brand Positioning; The Need for Positioning Statements; How to Write and Use a Positioning Statement; Brand Management; Can Islamic Brands Use Western Techniques to Go Global? Case Study 5: Opus International Group plcCase Study 6: Petronas; Summary; 6: Opportunities in Islamic Brand Categories; Introduction; Islamic Foods and Beverages; Case Study 7: Yildiz Holding; Islamic Financial Services; Islamic Education; Islamic Entertainment and ""Edutainment""; Case Study 8: Sami Yusuf; Case Study 9: THE 99; Islamic Travel, Tourism, and Leisure; Case Study 10: CrescentRating.com; Islamic Medical, Pharmaceutical, and Beauty Products and Services; Islamic Fashion and Products for Women; Islamic Internet, Media, and Digital Products; Vast Opportunities; No Big Brands Summary7: The Future: Opportunities in the Internet, Media, and Digital World; Introduction; The Impact of Internet Developments on Marketing; Social Media Branding and the Muslim Lifestyle Consumer; Implications for Islamic Branding and Marketing; Case Study 11: Muxlim Inc.: I; Case Study 12: Muxlim Inc.: II; Other Internet Brands; Opportunities in Traditional Media; Case Study 13: Islam Channel; Case Study 14: emel; Case Study 15: Aquila; Summary; 8: Challenges Facing Islamic Brands; Introduction; Key Challenges for Aspiring Muslim Brands: The Six A's; Summary 9: Key Success Factors and Strategies for Aspiring Islamic Brands |
| Record Nr. | UNINA-9910840850903321 |
|
Temporal Paul
|
||
| Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
