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Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910461602203321 |
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910790449903321 |
|
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Insolvency and financial distress [[electronic resource] ] : how to avoid it and survive it / / Brian Finch
| Insolvency and financial distress [[electronic resource] ] : how to avoid it and survive it / / Brian Finch |
| Autore | Finch Brian |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 332.75 |
| Soggetto topico |
Bankruptcy
Financial crises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-47931-1
9786613479310 1-4081-5397-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgements; Preface; Introduction; Chapter 1: Knowing you have a problem; Legal action; 'Not yet'; The letter from your accountant; The audit opinion; Common causes of financial distress; Legal disputes; What to do; Chapter 2: dealing with the stress of financial distress; Human causes; Human consequences; Chapter 3: avoiding insolvency; A digression: the immediate and urgent; What are the options?; Chapter 4: Practical problems; Cessation of service and supply; Dealing with tax authorities; Dealing with landlords; Dealing with banks; Dealing with bailiffs
Credit ratingsRetention of title; Winding-up petition; Chapter 5: alternatives to insolvency; Company restructuring; Raise new funds; Tax benefits for investors; Sell the business; Compound with creditors; Chapter 6: Types of insolvency and terms used; Preparing for insolvency; Administration; Receivership; Administrative receivership; Members' Voluntary Liquidation; Creditors' Voluntary Liquidation; Creditors' Compulsory Liquidation; Landlords' rights in insolvency; Chapter 7: Using administration to save your business; The pre-pack; Evaporation of value; Finding an administrator Costs and other issues of administrationComplaints; Chapter 8: Implications for directors; Fraudulent preference; Wrongful trading; Corporate governance; Chapter 9: Starting again; Getting a bank account; Utilities; Suppliers; Chapter 10: Practical steps for investors, creditors and employees; Shareholders; Creditors - what to do; Detailed actions; Enforcement; Debtors and county court claims; The statutory demand; What a debtor should do about a statutory demand; Interest on late payment; Recovering money from an insolvent company; Landlords; Employees: what happens, what to do. Pensions. Chapter 11: Buying from an administratorBuying your own business; Buying an unconnected business; Characteristics of purchase from administration; Chapter 12: Getting help; Relevant websites; Relevant legislation; Glossary; Index; A; B; C; D; E; F; G; H; I; L; M; N; O; P; R; S; T; U; V; W |
| Record Nr. | UNINA-9910461287803321 |
|
Finch Brian
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Insolvency and financial distress [[electronic resource] ] : how to avoid it and survive it / / Brian Finch
| Insolvency and financial distress [[electronic resource] ] : how to avoid it and survive it / / Brian Finch |
| Autore | Finch Brian |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 332.75 |
| Soggetto topico |
Bankruptcy
Financial crises |
| ISBN |
1-283-47931-1
9786613479310 1-4081-5397-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgements; Preface; Introduction; Chapter 1: Knowing you have a problem; Legal action; 'Not yet'; The letter from your accountant; The audit opinion; Common causes of financial distress; Legal disputes; What to do; Chapter 2: dealing with the stress of financial distress; Human causes; Human consequences; Chapter 3: avoiding insolvency; A digression: the immediate and urgent; What are the options?; Chapter 4: Practical problems; Cessation of service and supply; Dealing with tax authorities; Dealing with landlords; Dealing with banks; Dealing with bailiffs
Credit ratingsRetention of title; Winding-up petition; Chapter 5: alternatives to insolvency; Company restructuring; Raise new funds; Tax benefits for investors; Sell the business; Compound with creditors; Chapter 6: Types of insolvency and terms used; Preparing for insolvency; Administration; Receivership; Administrative receivership; Members' Voluntary Liquidation; Creditors' Voluntary Liquidation; Creditors' Compulsory Liquidation; Landlords' rights in insolvency; Chapter 7: Using administration to save your business; The pre-pack; Evaporation of value; Finding an administrator Costs and other issues of administrationComplaints; Chapter 8: Implications for directors; Fraudulent preference; Wrongful trading; Corporate governance; Chapter 9: Starting again; Getting a bank account; Utilities; Suppliers; Chapter 10: Practical steps for investors, creditors and employees; Shareholders; Creditors - what to do; Detailed actions; Enforcement; Debtors and county court claims; The statutory demand; What a debtor should do about a statutory demand; Interest on late payment; Recovering money from an insolvent company; Landlords; Employees: what happens, what to do. Pensions. Chapter 11: Buying from an administratorBuying your own business; Buying an unconnected business; Characteristics of purchase from administration; Chapter 12: Getting help; Relevant websites; Relevant legislation; Glossary; Index; A; B; C; D; E; F; G; H; I; L; M; N; O; P; R; S; T; U; V; W |
| Record Nr. | UNINA-9910790474103321 |
|
Finch Brian
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
