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Advanced Web metrics with Google Analytics [[electronic resource] /] / Brian Clifton
| Advanced Web metrics with Google Analytics [[electronic resource] /] / Brian Clifton |
| Autore | Clifton Brian <1969-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley, c2010 |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 006.3 |
| Collana | Serious skills. |
| Soggetto topico |
Web usage mining
Internet users - Statistics - Data processing |
| ISBN |
0-470-63494-4
1-282-54762-3 9786612547621 0-470-63492-8 |
| Classificazione | ST 515 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Advanced Web Metrics with Google Analytics, 2nd Edition; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; GA IQ Coupon; How to Contact the Author; Part I: Measuring Success; Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business; Website Measurement-Why Do This?; Information Web Analytics Can Provide; Where to Start; Decisions Web Analytics Can Help You Make; The ROI of Web Analytics; How Web Analytics Helps You Understand Your Web Traffic; Where Web Analytics Fits In; Where to Get Help; Summary
Chapter 2: Available Methodologies and Their Accuracy Page Tags and Logfiles; Cookies in Web Analytics; Understanding Web Analytics Data Accuracy; Improving the Accuracy of Web Analytics Data; Privacy Considerations for the Web Analytics Industry; Summary; Chapter 3: Google Analytics Features, Benefits, and Limitations; Key Features and Capabilities of Google Analytics; How Google Analytics Works; What Google Analytics Cannot Do; Google Analytics and Privacy; How Is Google Analytics Different?; What Is Urchin?; Summary; Part II: Using Google Analytics Reports Chapter 4: Using the Google Analytics Interface Discoverability and Initial Report Access; Navigating Your Way Around: Report Layout; Summary; Chapter 5: Reports Explained; The Dashboard Overview; The Top Reports; Understanding Page Value; Understanding Data Sampling; Summary; Part III: Implementing Google Analytics; Chapter 6: Getting Up and Running with Google Analytics; Creating Your Google Analytics Account; Tagging Your Pages; Back Up: Keeping a Local Copy of Your Data; Using Accounts and Profiles; Agencies and Hosting Providers: Setting Up Client Accounts Getting Ad Words Data: Linking to Your Ad Words Account Getting Ad Sense Data: Linking to Your Ad Sense Account; Common Pre-implementation Questions; Summary; Chapter 7: Advanced Implementation; _trackPageview(): the Google Analytics Workhorse; Tracking E-commerce Transactions; Campaign Tracking; Event Tracking; Customizing the GATC; Summary; Chapter 8: Best-Practices Configuration Guide; Initial Configuration; Goal Conversions and Funnels; Why Segmentation Is Important; Choosing Advanced Segments versus Profile Filters; Profile Segments: Segmenting Visitors Using Filters Report Segments: Segmenting Visitors Using Advanced Segments Summary; Chapter 9: Google Analytics Hacks; Why Hack an Existing Product?; Customizing the List of Recognized Search Engines; Labeling Visitors, Sessions, and Pages; Tracking Error Pages and Broken Links; Tracking Referral URLs from Pay-Per-Click Networks; Site Overlay: Differentiating Links to the Same Page; Matching Specific Transactions to Specific Referral Data; Tracking Links to Direct Downloads; Changing the Referrer Credited for a Goal Conversion; Roll-up Reporting; Summary Part IV: Using Visitor Data to Drive Website Improvement |
| Record Nr. | UNINA-9910792450503321 |
Clifton Brian <1969->
|
||
| Indianapolis, IN, : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced Web metrics with Google Analytics [[electronic resource] /] / Brian Clifton
| Advanced Web metrics with Google Analytics [[electronic resource] /] / Brian Clifton |
| Autore | Clifton Brian <1969-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley, c2010 |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 006.3 |
| Collana | Serious skills. |
| Soggetto topico |
Web usage mining
Internet users - Statistics - Data processing |
| ISBN |
0-470-63494-4
1-282-54762-3 9786612547621 0-470-63492-8 |
| Classificazione | ST 515 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Advanced Web Metrics with Google Analytics, 2nd Edition; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; GA IQ Coupon; How to Contact the Author; Part I: Measuring Success; Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business; Website Measurement-Why Do This?; Information Web Analytics Can Provide; Where to Start; Decisions Web Analytics Can Help You Make; The ROI of Web Analytics; How Web Analytics Helps You Understand Your Web Traffic; Where Web Analytics Fits In; Where to Get Help; Summary
Chapter 2: Available Methodologies and Their Accuracy Page Tags and Logfiles; Cookies in Web Analytics; Understanding Web Analytics Data Accuracy; Improving the Accuracy of Web Analytics Data; Privacy Considerations for the Web Analytics Industry; Summary; Chapter 3: Google Analytics Features, Benefits, and Limitations; Key Features and Capabilities of Google Analytics; How Google Analytics Works; What Google Analytics Cannot Do; Google Analytics and Privacy; How Is Google Analytics Different?; What Is Urchin?; Summary; Part II: Using Google Analytics Reports Chapter 4: Using the Google Analytics Interface Discoverability and Initial Report Access; Navigating Your Way Around: Report Layout; Summary; Chapter 5: Reports Explained; The Dashboard Overview; The Top Reports; Understanding Page Value; Understanding Data Sampling; Summary; Part III: Implementing Google Analytics; Chapter 6: Getting Up and Running with Google Analytics; Creating Your Google Analytics Account; Tagging Your Pages; Back Up: Keeping a Local Copy of Your Data; Using Accounts and Profiles; Agencies and Hosting Providers: Setting Up Client Accounts Getting Ad Words Data: Linking to Your Ad Words Account Getting Ad Sense Data: Linking to Your Ad Sense Account; Common Pre-implementation Questions; Summary; Chapter 7: Advanced Implementation; _trackPageview(): the Google Analytics Workhorse; Tracking E-commerce Transactions; Campaign Tracking; Event Tracking; Customizing the GATC; Summary; Chapter 8: Best-Practices Configuration Guide; Initial Configuration; Goal Conversions and Funnels; Why Segmentation Is Important; Choosing Advanced Segments versus Profile Filters; Profile Segments: Segmenting Visitors Using Filters Report Segments: Segmenting Visitors Using Advanced Segments Summary; Chapter 9: Google Analytics Hacks; Why Hack an Existing Product?; Customizing the List of Recognized Search Engines; Labeling Visitors, Sessions, and Pages; Tracking Error Pages and Broken Links; Tracking Referral URLs from Pay-Per-Click Networks; Site Overlay: Differentiating Links to the Same Page; Matching Specific Transactions to Specific Referral Data; Tracking Links to Direct Downloads; Changing the Referrer Credited for a Goal Conversion; Roll-up Reporting; Summary Part IV: Using Visitor Data to Drive Website Improvement |
| Record Nr. | UNINA-9910810074303321 |
|
Clifton Brian <1969->
|
||
| Indianapolis, IN, : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Planning for information systems / / William R. King, editor
| Planning for information systems / / William R. King, editor |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (528 p.) |
| Disciplina | 658.4038 |
| Altri autori (Persone) | KingWilliam Richard <1938-> |
| Collana | Advances in Management Information Systems |
| Soggetto topico | Management information systems |
| ISBN |
1-317-46276-9
1-315-70174-X 1-317-46277-7 1-282-11950-8 9786612119507 0-7656-2375-7 |
| Classificazione | ST 515 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
PLANNING FOR INFORMATION SYSTEMS; CONTENTS; SERIES EDITOR'S INTRODUCTION; REFERENCES; Chapter 1 PLANNING FOR INFORMATION SYSTEMS: An Introduction; ALTERNATIVE MODES OF SPIS; EVOLUTION OF THE MODES OF INFORMATION SYSTEMS STRATEGIC PLANNING; A MODEL OF ORGANIZATIONAL-LEVEL INFORMATION SYSTEMS PLANNING; OBJECTIVE AND CONTENTS OF THE VOLUME; PART I KEY CONCEPTS OF INFORMATION SYSTEMS PLANNING; Chapter 2 THE EVOLUTION OF PLANNING FOR INFORMATION SYSTEMS; Chapter 3 BUSINESS-INFORMATION SYSTEMS ALIGNMENT: Taking Stock and Looking Ahead
Chapter 4 ALIGNING BUSINESS ANDINFORMATION SYSTEMS: Review and Future Research DirectionsChapter 5 THE ROLE OF DYNAMIC ORGANIZATIONAL CAPABILITIES IN CREATING, RENEWING, AND LEVERAGING INFORMATION SYSTEMS COMPETENCIES; PART II THE ORGANIZATIONAL INFORMATION SYSTEMS PLANNING PROCESS; Chapter 6 USING CRITICAL SUCCESS FACTORS IN SETTING INFORMATION TECHNOLOGY AND GENERAL MANAGEMENT RESOURCE PRIORITIES; Chapter 7 A KNOWLEDGE-BASED VIEW OF INFORMATION SYSTEMS PLANNING AND ITS CONSEQUENCES: Review and Propositions; Chapter 8 STRATEGIC ALIGNMENT: Highly Valued, but Elusive in Practice Chapter 9 INFORMATION TECHNOLOGY BUDGETING: Planning's Evil TwinChapter 10 SOME DOS AND DON'TS OF STRATEGIC INFORMATION SYSTEMS PLANNING; Chapter 11 STRATEGIC INFORMATION SYSTEMS PLANNING: The Search for an Optimal Level; Chapter 12 THE ROLE OF ORGANIZATIONAL LEARNING IN STRATEGIC INFORMATION SYSTEMS PLANNING IN UNCERTAIN ENVIRONMENTS; PART III INFORMATION SYSTEMS INVESTMENT PLANNING; Chapter 13INFORMATION SYSTEMS PLANNINGThe Search for Potential Value Chapter 14 PLANNING TECHNOLOGY INVESTMENTS FOR HIGH PAYOFFS: A Rational Expectations Approach to Gauging Potential and Realized Value in a Changing EnvironmentChapter 15 INFORMATION TECHNOLOGYINVESTMENT PLANNING: Anticipating Social Subsystem Costs and Benefits; Chapter 16 OPTION-BASED MANAGEMENT OF RISK IN INFORMATION SYSTEMS PLANNING; Chapter 17 CREATING BETTER ENVIRONMENTS FOR INFORMATION SYSTEMS DEVELOPMENT PROJECTS; Chapter 18 THE MODERATING EFFECTS OF COORDINATED PLANNING ON PROJECT PERFORMANCE; PART IV GOALS AND OUTCOMES OF INFORMATION SYSTEMS PLANNING Chapter 19 INFORMATION STRATEGY: Confronting Research with PracticeChapter 20 HOW INFORMATION TECHNOLOGY INFRASTRUCTURE FLEXIBILITY SHAPES STRATEGIC ALIGNMENT: A Case Study Investigation with Implications for Strategic IS Planning; Chapter 21 HOW INFORMATION TECHNOLOGY RESOURCES CAN PROVIDE A COMPETITIVE ADVANTAGE IN CUSTOMER SERVICE; Chapter 22 PLANNING FOR SUCCESSFUL ORCHESTRATED E-PROCESS SUPPLY-CHAIN PARTNERSHIPS; Chapter 23 PLANNING SUCCESSFUL INTERNET-BASED PROJECTS: A Risk-Performance Framework; EDITORS AND CONTRIBUTORS; SERIES EDITOR; Index |
| Record Nr. | UNINA-9910777996603321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Planning for information systems / / William R. King, editor
| Planning for information systems / / William R. King, editor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (528 p.) |
| Disciplina |
658.4038
658.4038011 |
| Altri autori (Persone) | KingWilliam Richard <1938-> |
| Collana | Advances in Management Information Systems |
| Soggetto topico | Management information systems |
| ISBN |
1-317-46276-9
1-315-70174-X 1-317-46277-7 1-282-11950-8 9786612119507 0-7656-2375-7 |
| Classificazione | ST 515 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
PLANNING FOR INFORMATION SYSTEMS; CONTENTS; SERIES EDITOR'S INTRODUCTION; REFERENCES; Chapter 1 PLANNING FOR INFORMATION SYSTEMS: An Introduction; ALTERNATIVE MODES OF SPIS; EVOLUTION OF THE MODES OF INFORMATION SYSTEMS STRATEGIC PLANNING; A MODEL OF ORGANIZATIONAL-LEVEL INFORMATION SYSTEMS PLANNING; OBJECTIVE AND CONTENTS OF THE VOLUME; PART I KEY CONCEPTS OF INFORMATION SYSTEMS PLANNING; Chapter 2 THE EVOLUTION OF PLANNING FOR INFORMATION SYSTEMS; Chapter 3 BUSINESS-INFORMATION SYSTEMS ALIGNMENT: Taking Stock and Looking Ahead
Chapter 4 ALIGNING BUSINESS ANDINFORMATION SYSTEMS: Review and Future Research DirectionsChapter 5 THE ROLE OF DYNAMIC ORGANIZATIONAL CAPABILITIES IN CREATING, RENEWING, AND LEVERAGING INFORMATION SYSTEMS COMPETENCIES; PART II THE ORGANIZATIONAL INFORMATION SYSTEMS PLANNING PROCESS; Chapter 6 USING CRITICAL SUCCESS FACTORS IN SETTING INFORMATION TECHNOLOGY AND GENERAL MANAGEMENT RESOURCE PRIORITIES; Chapter 7 A KNOWLEDGE-BASED VIEW OF INFORMATION SYSTEMS PLANNING AND ITS CONSEQUENCES: Review and Propositions; Chapter 8 STRATEGIC ALIGNMENT: Highly Valued, but Elusive in Practice Chapter 9 INFORMATION TECHNOLOGY BUDGETING: Planning's Evil TwinChapter 10 SOME DOS AND DON'TS OF STRATEGIC INFORMATION SYSTEMS PLANNING; Chapter 11 STRATEGIC INFORMATION SYSTEMS PLANNING: The Search for an Optimal Level; Chapter 12 THE ROLE OF ORGANIZATIONAL LEARNING IN STRATEGIC INFORMATION SYSTEMS PLANNING IN UNCERTAIN ENVIRONMENTS; PART III INFORMATION SYSTEMS INVESTMENT PLANNING; Chapter 13INFORMATION SYSTEMS PLANNINGThe Search for Potential Value Chapter 14 PLANNING TECHNOLOGY INVESTMENTS FOR HIGH PAYOFFS: A Rational Expectations Approach to Gauging Potential and Realized Value in a Changing EnvironmentChapter 15 INFORMATION TECHNOLOGYINVESTMENT PLANNING: Anticipating Social Subsystem Costs and Benefits; Chapter 16 OPTION-BASED MANAGEMENT OF RISK IN INFORMATION SYSTEMS PLANNING; Chapter 17 CREATING BETTER ENVIRONMENTS FOR INFORMATION SYSTEMS DEVELOPMENT PROJECTS; Chapter 18 THE MODERATING EFFECTS OF COORDINATED PLANNING ON PROJECT PERFORMANCE; PART IV GOALS AND OUTCOMES OF INFORMATION SYSTEMS PLANNING Chapter 19 INFORMATION STRATEGY: Confronting Research with PracticeChapter 20 HOW INFORMATION TECHNOLOGY INFRASTRUCTURE FLEXIBILITY SHAPES STRATEGIC ALIGNMENT: A Case Study Investigation with Implications for Strategic IS Planning; Chapter 21 HOW INFORMATION TECHNOLOGY RESOURCES CAN PROVIDE A COMPETITIVE ADVANTAGE IN CUSTOMER SERVICE; Chapter 22 PLANNING FOR SUCCESSFUL ORCHESTRATED E-PROCESS SUPPLY-CHAIN PARTNERSHIPS; Chapter 23 PLANNING SUCCESSFUL INTERNET-BASED PROJECTS: A Risk-Performance Framework; EDITORS AND CONTRIBUTORS; SERIES EDITOR; Index |
| Record Nr. | UNINA-9910808203403321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Prozessmanagement und Process-Mining : Grundlagen / / Agnes Koschmider, Ralf Laue, Dirk Fahland
| Prozessmanagement und Process-Mining : Grundlagen / / Agnes Koschmider, Ralf Laue, Dirk Fahland |
| Pubbl/distr/stampa | München ; ; Wien : , : De Gruyter Oldenbourg, , [2020] |
| Descrizione fisica | 1 online resource (XIV, 292 p.) |
| Disciplina | 004 |
| Collana | De Gruyter Studium |
| Soggetto topico | BUSINESS & ECONOMICS / Information Management |
| Soggetto non controllato |
Process management
business information systems business process management enterprise systems software engineering |
| ISBN |
3-11-050016-7
3-11-049755-7 |
| Classificazione | ST 515 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Geleitwort -- Vorwort -- Inhalt -- 1 Grundlagen -- 2 Geschäftprozessmuster -- 3 Ereignisgesteuerte Prozessketten -- 4 Business Process Model and Notation -- 5 Modellierungsrichtlinien -- 6 Prozess-Optimierung -- 7 Simulation von Geschäftsprozessen -- 8 Petrinetze: Grundlagen der formalen Prozessanalyse -- 9 Geschäftsprozessmanagementsysteme und Robotic Process Automation -- 10 Process-Mining: Prozessanalyse mit Ereignisdaten -- 11 Abweichungsanalyse/Conformance-Checking -- 12 Automatische Prozessaufnahme mit Process-Discovery -- 13 Entscheidungsintensive und flexible Prozesse -- Literatur -- Stichwortverzeichnis |
| Record Nr. | UNINA-9910554203003321 |
| München ; ; Wien : , : De Gruyter Oldenbourg, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||