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Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
| Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais |
| Autore | Malefyt Timothy de Waal |
| Edizione | [English edition.] |
| Pubbl/distr/stampa | London : , : Berg Publishers, , 2012 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 659.1/042 |
| Soggetto topico |
Advertising - Social aspects
Anthropology Marketing research |
| ISBN |
1-00-308437-0
1-000-18949-X 1-000-18286-X 1-003-08437-0 0-85785-204-3 1-4742-1413-4 0-85785-203-5 |
| Classificazione | SOC002010SOC026000BUS070060BUS002000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index |
| Record Nr. | UNINA-9910787316803321 |
Malefyt Timothy de Waal
|
||
| London : , : Berg Publishers, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
| Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais |
| Autore | Malefyt Timothy de Waal |
| Edizione | [English edition.] |
| Pubbl/distr/stampa | London : , : Berg Publishers, , 2012 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina |
659.1/042
659.1042 |
| Soggetto topico |
Advertising - Social aspects
Anthropology Marketing research |
| ISBN |
93-89165-73-3
1-00-308437-0 1-000-18949-X 1-000-18286-X 1-003-08437-0 0-85785-204-3 1-4742-1413-4 0-85785-203-5 |
| Classificazione | SOC002010SOC026000BUS070060BUS002000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index |
| Record Nr. | UNINA-9910816835903321 |
|
Malefyt Timothy de Waal
|
||
| London : , : Berg Publishers, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||