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Consumer behaviour : a European outlook / / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen
| Consumer behaviour : a European outlook / / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen |
| Autore | Schiffman Leon G. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2012] |
| Descrizione fisica | 1 online resource (460 pages) : color illustrations, tables |
| Disciplina | 658.8342 |
| Soggetto topico | Consumer behavior - Europe |
| ISBN | 0-273-72425-8 |
| Classificazione | QW 300 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. |
| Record Nr. | UNINA-9910150230103321 |
Schiffman Leon G.
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| Harlow, England : , : Pearson, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The gospel of sustainability [[electronic resource] ] : media and market and LOHAS / / Monica M. Emerich
| The gospel of sustainability [[electronic resource] ] : media and market and LOHAS / / Monica M. Emerich |
| Autore | Emerich Monica |
| Pubbl/distr/stampa | Urbana, : University of Illinois Press, c2011 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 658.4/083 |
| Soggetto topico |
Green marketing - Religious aspects
Sustainable development - Religious aspects |
| ISBN |
1-283-43198-X
9786613431981 0-252-09345-3 |
| Classificazione |
QP 600
QT 000 QT 200 QW 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: the business of consciousness -- Neither mainstream or alternative: LOHAS at the crossroads -- Healing the self to heal the world -- A vision of health: self, society, and the natural world -- Apologies, redemption, and repair -- LOHAS, social reform, and good capitalism -- Mindful consumption -- The collective conscience -- Conclusion: toward an integrative spirituality of sustainability. |
| Record Nr. | UNINA-9910779054903321 |
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Emerich Monica
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| Urbana, : University of Illinois Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The gospel of sustainability : media and market and LOHAS / / Monica M. Emerich
| The gospel of sustainability : media and market and LOHAS / / Monica M. Emerich |
| Autore | Emerich Monica |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Urbana, : University of Illinois Press, c2011 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 658.4/083 |
| Soggetto topico |
Green marketing - Religious aspects
Sustainable development - Religious aspects |
| ISBN |
1-283-43198-X
9786613431981 0-252-09345-3 |
| Classificazione |
QP 600
QT 000 QT 200 QW 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: the business of consciousness -- Neither mainstream or alternative: LOHAS at the crossroads -- Healing the self to heal the world -- A vision of health: self, society, and the natural world -- Apologies, redemption, and repair -- LOHAS, social reform, and good capitalism -- Mindful consumption -- The collective conscience -- Conclusion: toward an integrative spirituality of sustainability. |
| Record Nr. | UNINA-9910826251403321 |
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Emerich Monica
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| Urbana, : University of Illinois Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marktforschung : grundlagen und praktische anwendungen / / Jörg Koch, Peter Gebhardt, Florian Riedmüller
| Marktforschung : grundlagen und praktische anwendungen / / Jörg Koch, Peter Gebhardt, Florian Riedmüller |
| Autore | Koch Jörg |
| Edizione | [7., überarbeitete und aktualisierte Auflage.] |
| Pubbl/distr/stampa | Berlin, [Germany] : , : De Gruyter Oldenbourg, , 2016 |
| Descrizione fisica | 1 online resource (342 p.) |
| Disciplina | 658.83 |
| Collana | De Gruyter Studium |
| Soggetto topico |
Marketing research
Marketing research - Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
3-11-041411-2
3-11-042618-8 |
| Classificazione | QW 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort -- Inhaltsverzeichnis -- A. Methodische Grundlagen der Marktforschung -- 1. Grundlagen der Marktforschung -- 2. Auswahlverfahren -- 3. Methoden der Informationsgewinnung -- B. Spezielle Anwendungsfelder der Marktforschung in der Praxis -- 1. Panel- bzw. Trackingforschung -- 2. Tests und Testmarktforschung -- 3. Werbewirkungsforschung -- 4. Einstellungsforschung -- 5. Marken- und Markenwertforschung -- 6. Segmentationsforschung -- 7. Competitive Intelligence -- 8. Marktforschung im Handel -- 9. Mediaforschung -- 10. Online-Marktforschung -- 11. Internationale Marktforschung -- C. Analyse und Dokumentation von Marktforschungsergebnissen -- 1. Datenauswertung und -analyse -- 2. Prognoseverfahren -- 3. Dokumentation und Präsentation von Ergebnissen -- Literaturverzeichnis/ -empfehlungen -- Sachwortregister |
| Record Nr. | UNINA-9910466244803321 |
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Koch Jörg
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| Berlin, [Germany] : , : De Gruyter Oldenbourg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marktforschung : grundlagen und praktische anwendungen / / Jörg Koch, Peter Gebhardt, Florian Riedmüller
| Marktforschung : grundlagen und praktische anwendungen / / Jörg Koch, Peter Gebhardt, Florian Riedmüller |
| Autore | Koch Jörg |
| Edizione | [7., überarbeitete und aktualisierte Auflage.] |
| Pubbl/distr/stampa | Berlin, [Germany] : , : De Gruyter Oldenbourg, , 2016 |
| Descrizione fisica | 1 online resource (342 p.) |
| Disciplina | 658.83 |
| Collana | De Gruyter Studium |
| Soggetto topico |
Marketing research
Marketing research - Consumer behavior |
| ISBN |
3-11-041411-2
3-11-042618-8 |
| Classificazione | QW 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort -- Inhaltsverzeichnis -- A. Methodische Grundlagen der Marktforschung -- 1. Grundlagen der Marktforschung -- 2. Auswahlverfahren -- 3. Methoden der Informationsgewinnung -- B. Spezielle Anwendungsfelder der Marktforschung in der Praxis -- 1. Panel- bzw. Trackingforschung -- 2. Tests und Testmarktforschung -- 3. Werbewirkungsforschung -- 4. Einstellungsforschung -- 5. Marken- und Markenwertforschung -- 6. Segmentationsforschung -- 7. Competitive Intelligence -- 8. Marktforschung im Handel -- 9. Mediaforschung -- 10. Online-Marktforschung -- 11. Internationale Marktforschung -- C. Analyse und Dokumentation von Marktforschungsergebnissen -- 1. Datenauswertung und -analyse -- 2. Prognoseverfahren -- 3. Dokumentation und Präsentation von Ergebnissen -- Literaturverzeichnis/ -empfehlungen -- Sachwortregister |
| Record Nr. | UNINA-9910798286003321 |
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Koch Jörg
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| Berlin, [Germany] : , : De Gruyter Oldenbourg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marktforschung : grundlagen und praktische anwendungen / / Jörg Koch, Peter Gebhardt, Florian Riedmüller
| Marktforschung : grundlagen und praktische anwendungen / / Jörg Koch, Peter Gebhardt, Florian Riedmüller |
| Autore | Koch Jörg |
| Edizione | [7., überarbeitete und aktualisierte Auflage.] |
| Pubbl/distr/stampa | Berlin, [Germany] : , : De Gruyter Oldenbourg, , 2016 |
| Descrizione fisica | 1 online resource (342 p.) |
| Disciplina | 658.83 |
| Collana | De Gruyter Studium |
| Soggetto topico |
Marketing research
Marketing research - Consumer behavior |
| ISBN |
3-11-041411-2
3-11-042618-8 |
| Classificazione | QW 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort -- Inhaltsverzeichnis -- A. Methodische Grundlagen der Marktforschung -- 1. Grundlagen der Marktforschung -- 2. Auswahlverfahren -- 3. Methoden der Informationsgewinnung -- B. Spezielle Anwendungsfelder der Marktforschung in der Praxis -- 1. Panel- bzw. Trackingforschung -- 2. Tests und Testmarktforschung -- 3. Werbewirkungsforschung -- 4. Einstellungsforschung -- 5. Marken- und Markenwertforschung -- 6. Segmentationsforschung -- 7. Competitive Intelligence -- 8. Marktforschung im Handel -- 9. Mediaforschung -- 10. Online-Marktforschung -- 11. Internationale Marktforschung -- C. Analyse und Dokumentation von Marktforschungsergebnissen -- 1. Datenauswertung und -analyse -- 2. Prognoseverfahren -- 3. Dokumentation und Präsentation von Ergebnissen -- Literaturverzeichnis/ -empfehlungen -- Sachwortregister |
| Record Nr. | UNINA-9910813904803321 |
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Koch Jörg
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| Berlin, [Germany] : , : De Gruyter Oldenbourg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Why nudge? : the politics of libertarian paternalism / / Cass R. Sunstein
| Why nudge? : the politics of libertarian paternalism / / Cass R. Sunstein |
| Autore | Sunstein Cass R. |
| Pubbl/distr/stampa | New Haven, [Connecticut] ; ; London, [England] : , : Yale University Press, , 2014 |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 323.0973 |
| Collana | The Storrs Lectures Series |
| Soggetto topico |
Paternalism - Political aspects - United States
Libertarianism - United States Consumer behavior - Political aspects - United States Choice (Psychology) - Economic aspects - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-300-20692-5 |
| Classificazione | QW 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Introduction: Behaviorally Informed Paternalism -- ONE. Occasions for Paternalism -- TWO. The Paternalist's Toolbox -- THREE. Paternalism and Welfare -- FOUR. Paternalism and Autonomy -- FIVE. Soft Paternalism and Its Discontents -- Epilogue: The Lives We Save May Be Our Own -- Notes -- Acknowledgments -- Index |
| Record Nr. | UNINA-9910464391403321 |
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Sunstein Cass R.
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| New Haven, [Connecticut] ; ; London, [England] : , : Yale University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Why nudge? : the politics of libertarian paternalism / / Cass R. Sunstein
| Why nudge? : the politics of libertarian paternalism / / Cass R. Sunstein |
| Autore | Sunstein Cass R. |
| Pubbl/distr/stampa | New Haven, [Connecticut] ; ; London, [England] : , : Yale University Press, , 2014 |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 323.0973 |
| Collana | The Storrs Lectures Series |
| Soggetto topico |
Paternalism - Political aspects - United States
Libertarianism - United States Consumer behavior - Political aspects - United States Choice (Psychology) - Economic aspects - United States |
| ISBN | 0-300-20692-5 |
| Classificazione | QW 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Introduction: Behaviorally Informed Paternalism -- ONE. Occasions for Paternalism -- TWO. The Paternalist's Toolbox -- THREE. Paternalism and Welfare -- FOUR. Paternalism and Autonomy -- FIVE. Soft Paternalism and Its Discontents -- Epilogue: The Lives We Save May Be Our Own -- Notes -- Acknowledgments -- Index |
| Record Nr. | UNINA-9910789353803321 |
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Sunstein Cass R.
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| New Haven, [Connecticut] ; ; London, [England] : , : Yale University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Why nudge? : the politics of libertarian paternalism / / Cass R. Sunstein
| Why nudge? : the politics of libertarian paternalism / / Cass R. Sunstein |
| Autore | Sunstein Cass R. |
| Pubbl/distr/stampa | New Haven, [Connecticut] ; ; London, [England] : , : Yale University Press, , 2014 |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 323.0973 |
| Collana | The Storrs Lectures Series |
| Soggetto topico |
Paternalism - Political aspects - United States
Libertarianism - United States Consumer behavior - Political aspects - United States Choice (Psychology) - Economic aspects - United States |
| ISBN | 0-300-20692-5 |
| Classificazione | QW 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Introduction: Behaviorally Informed Paternalism -- ONE. Occasions for Paternalism -- TWO. The Paternalist's Toolbox -- THREE. Paternalism and Welfare -- FOUR. Paternalism and Autonomy -- FIVE. Soft Paternalism and Its Discontents -- Epilogue: The Lives We Save May Be Our Own -- Notes -- Acknowledgments -- Index |
| Record Nr. | UNINA-9910828368303321 |
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Sunstein Cass R.
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| New Haven, [Connecticut] ; ; London, [England] : , : Yale University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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