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International marketing [[electronic resource] /] / edited by Shaoming Zou, Huifen Fu
| International marketing [[electronic resource] /] / edited by Shaoming Zou, Huifen Fu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | United Kingdom, : Emerald, 2011 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina |
658.8
658.84091724 658.848 |
| Altri autori (Persone) |
ZouShaoming
FuHuifen |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Business & Economics - Marketing - General Sales & marketing International business Export marketing |
| ISBN |
1-282-98691-0
9786612986918 0-85724-448-5 |
| Classificazione | QP 680 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh. |
| Record Nr. | UNINA-9910791690103321 |
| United Kingdom, : Emerald, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing / / edited by Shaoming Zou, Huifen Fu
| International marketing / / edited by Shaoming Zou, Huifen Fu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | United Kingdom, : Emerald, 2011 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina |
658.8
658.84091724 658.848 658.84 |
| Altri autori (Persone) |
ZouShaoming
FuHuifen |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Business & Economics - Marketing - General Sales & marketing International business Export marketing |
| ISBN |
1-282-98691-0
9786612986918 0-85724-448-5 |
| Classificazione | QP 680 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh. |
| Record Nr. | UNINA-9910820423203321 |
| United Kingdom, : Emerald, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||