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Data mining techniques in CRM : inside customer segmentation / / Konstantinos Tsiptsis, Antonios Chorianopoulos
| Data mining techniques in CRM : inside customer segmentation / / Konstantinos Tsiptsis, Antonios Chorianopoulos |
| Autore | Tsiptsis Konstantinos |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, : Wiley, c2009 |
| Descrizione fisica | 1 online resource (373 p.) |
| Disciplina |
006.312
658.8/1202856312 |
| Altri autori (Persone) | ChorianopoulosAntonios |
| Soggetto topico |
Data mining
Customer relations - Management - Data processing |
| ISBN |
9786612491146
9781119965459 1119965454 9781282491144 1282491148 9780470685815 0470685816 9780470685822 0470685824 |
| Classificazione | QP 650 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX |
| Record Nr. | UNINA-9910139498803321 |
Tsiptsis Konstantinos
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| Chichester, : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social media metrics [[electronic resource] ] : how to measure and optimize your marketing investment / / Jim Sterne
| Social media metrics [[electronic resource] ] : how to measure and optimize your marketing investment / / Jim Sterne |
| Autore | Sterne Jim <1955-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (275 p.) |
| Disciplina | 658.8/72 |
| Collana | New Rules Social Media Series |
| Soggetto topico |
Internet marketing
Social media - Economic aspects Marketing research Online social networks - Economic aspects |
| ISBN |
0-470-62258-X
1-282-55111-6 9786612551116 0-470-62256-3 |
| Classificazione | QP 650 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your Colleagues
Chapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; Index |
| Record Nr. | UNINA-9910792353203321 |
|
Sterne Jim <1955->
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| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||