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Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie / / Marco Ottawa, Christian Rietz
| Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie / / Marco Ottawa, Christian Rietz |
| Autore | Ottawa Marc |
| Pubbl/distr/stampa | München, Germany : , : Oldenbourg Wissenschaftsverlag, , 2014 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Strategic planning |
| Soggetto genere / forma | Electronic books. |
| ISBN |
3-486-99054-3
3-486-85784-3 |
| Classificazione | QP 611 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort Marco Ottawa -- Vorwort Christian Rietz -- Danksagungen -- Inhaltsverzeichnis -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1. Einführung in die betriebliche Marktforschung -- 2. Rahmenbedingungen betrieblicher Marktforschung -- 3. Marktforschung längs des Produktlebenszyklus -- 4. Ablauf einer prototypischen Marktforschungsstudie -- 5. Spezialfälle der betrieblichen Marktforschung -- 6. Ergebnispräsentation und -verwertung -- 7. Mehrwert betrieblicher Marktforschung -- 8. Aktuelle Trends und Ausblick -- Anhang 1. Methoden in der betrieblichen Marktforschung -- Anhang 2. Die Situation der Marktforschung in Deutschland, Österreich und der Schweiz -- Abkürzungsverzeichnis -- Literaturverzeichnis |
| Record Nr. | UNINA-9910459757403321 |
Ottawa Marc
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| München, Germany : , : Oldenbourg Wissenschaftsverlag, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie / / Marco Ottawa, Christian Rietz
| Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie / / Marco Ottawa, Christian Rietz |
| Autore | Ottawa Marc |
| Pubbl/distr/stampa | München, Germany : , : Oldenbourg Wissenschaftsverlag, , 2014 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Strategic planning |
| Soggetto non controllato | Presentation of results, make or buy, market research department, market research study |
| ISBN |
3-486-99054-3
3-486-85784-3 |
| Classificazione | QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort Marco Ottawa -- Vorwort Christian Rietz -- Danksagungen -- Inhaltsverzeichnis -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1. Einführung in die betriebliche Marktforschung -- 2. Rahmenbedingungen betrieblicher Marktforschung -- 3. Marktforschung längs des Produktlebenszyklus -- 4. Ablauf einer prototypischen Marktforschungsstudie -- 5. Spezialfälle der betrieblichen Marktforschung -- 6. Ergebnispräsentation und -verwertung -- 7. Mehrwert betrieblicher Marktforschung -- 8. Aktuelle Trends und Ausblick -- Anhang 1. Methoden in der betrieblichen Marktforschung -- Anhang 2. Die Situation der Marktforschung in Deutschland, Österreich und der Schweiz -- Abkürzungsverzeichnis -- Literaturverzeichnis |
| Record Nr. | UNINA-9910786802903321 |
|
Ottawa Marc
|
||
| München, Germany : , : Oldenbourg Wissenschaftsverlag, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie / / Marco Ottawa, Christian Rietz
| Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie / / Marco Ottawa, Christian Rietz |
| Autore | Ottawa Marc |
| Pubbl/distr/stampa | München, Germany : , : Oldenbourg Wissenschaftsverlag, , 2014 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Strategic planning |
| Soggetto non controllato | Presentation of results, make or buy, market research department, market research study |
| ISBN |
3-486-99054-3
3-486-85784-3 |
| Classificazione | QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort Marco Ottawa -- Vorwort Christian Rietz -- Danksagungen -- Inhaltsverzeichnis -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1. Einführung in die betriebliche Marktforschung -- 2. Rahmenbedingungen betrieblicher Marktforschung -- 3. Marktforschung längs des Produktlebenszyklus -- 4. Ablauf einer prototypischen Marktforschungsstudie -- 5. Spezialfälle der betrieblichen Marktforschung -- 6. Ergebnispräsentation und -verwertung -- 7. Mehrwert betrieblicher Marktforschung -- 8. Aktuelle Trends und Ausblick -- Anhang 1. Methoden in der betrieblichen Marktforschung -- Anhang 2. Die Situation der Marktforschung in Deutschland, Österreich und der Schweiz -- Abkürzungsverzeichnis -- Literaturverzeichnis |
| Record Nr. | UNINA-9910817898803321 |
|
Ottawa Marc
|
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| München, Germany : , : Oldenbourg Wissenschaftsverlag, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marktforschung : Grundlagen und praktische Anwendungen / / Jörg Koch, Florian Riedmüller
| Marktforschung : Grundlagen und praktische Anwendungen / / Jörg Koch, Florian Riedmüller |
| Autore | Koch Jörg |
| Edizione | [8., vollständig überarbeitete Auflage] |
| Pubbl/distr/stampa | München ; ; Wien : , : De Gruyter Oldenbourg, , [2021] |
| Descrizione fisica | 1 online resource (XXI, 270 p.) |
| Collana | De Gruyter Studium |
| Soggetto topico | BUSINESS & ECONOMICS / Marketing / General |
| ISBN | 3-11-067296-0 |
| Classificazione | QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort zur 8. Auflage -- Vorwort zur 1. Auflage -- Inhalt -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1 Methodische Grundlagen der Marktforschung -- 2 Marktforschung zur Untersuchung der Größe, Struktur und Entwicklung von Märkten -- 3 Marktforschung zur Struktur und zum Verhalten der Marktpartner -- 4 Marktforschung zum Einsatz und zur Wirkung des Marketing-Mix -- 5 Analyse und Dokumentation von Marktforschungsergebnissen -- Literaturverzeichnis -- Stichwortverzeichnis |
| Record Nr. | UNINA-9910554271803321 |
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Koch Jörg
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| München ; ; Wien : , : De Gruyter Oldenbourg, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| ISBN |
1-135-42995-2
0-203-89206-2 1-283-04593-1 9786613045935 1-135-42996-0 |
| Classificazione |
85.40
83.05 QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910781104003321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| ISBN |
1-135-42995-2
0-203-89206-2 1-283-04593-1 9786613045935 1-135-42996-0 |
| Classificazione |
85.40
83.05 QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910800073903321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| ISBN |
1-135-42995-2
0-203-89206-2 1-283-04593-1 9786613045935 1-135-42996-0 |
| Classificazione |
85.40
83.05 QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910809374603321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||