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The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.]
| The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (372 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | WuytsStefan |
| Soggetto topico |
Consumer behavior
Branding (Marketing) Marketing |
| ISBN |
1-135-17690-6
1-135-17691-4 1-283-04522-2 9786613045225 0-203-86356-9 |
| Classificazione | QP 600 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| Record Nr. | UNINA-9910791876703321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.]
| The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (372 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | WuytsStefan |
| Soggetto topico |
Consumer behavior
Branding (Marketing) Marketing |
| ISBN |
1-135-17690-6
1-135-17691-4 1-283-04522-2 9786613045225 0-203-86356-9 |
| Classificazione | QP 600 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| Record Nr. | UNINA-9910958925203321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The gospel of sustainability [[electronic resource] ] : media and market and LOHAS / / Monica M. Emerich
| The gospel of sustainability [[electronic resource] ] : media and market and LOHAS / / Monica M. Emerich |
| Autore | Emerich Monica |
| Pubbl/distr/stampa | Urbana, : University of Illinois Press, c2011 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 658.4/083 |
| Soggetto topico |
Green marketing - Religious aspects
Sustainable development - Religious aspects |
| ISBN |
1-283-43198-X
9786613431981 0-252-09345-3 |
| Classificazione |
QP 600
QT 000 QT 200 QW 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: the business of consciousness -- Neither mainstream or alternative: LOHAS at the crossroads -- Healing the self to heal the world -- A vision of health: self, society, and the natural world -- Apologies, redemption, and repair -- LOHAS, social reform, and good capitalism -- Mindful consumption -- The collective conscience -- Conclusion: toward an integrative spirituality of sustainability. |
| Record Nr. | UNINA-9910779054903321 |
Emerich Monica
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| Urbana, : University of Illinois Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats / / by Bettina Berg
| Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats / / by Bettina Berg |
| Autore | Berg Bettina |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 |
| Descrizione fisica | 1 online resource (197 p.) |
| Disciplina | 658.87 |
| Altri autori (Persone) | SwobodaBernhard |
| Collana | Handel und Internationales Marketing Retailing and International Marketing |
| Soggetto topico | Marketing |
| ISBN | 3-658-01596-9 |
| Classificazione |
380
650 QP 600 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition -- Managing Retail Brands Within Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats. |
| Record Nr. | UNINA-9910298538703321 |
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Berg Bettina
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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