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Handbook of Marketing Decision Models / / edited by Berend Wierenga, Ralf van der Lans
| Handbook of Marketing Decision Models / / edited by Berend Wierenga, Ralf van der Lans |
| Edizione | [2nd ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XI, 598 p. 35 illus., 19 illus. in color.) |
| Disciplina | 658.8002855369 |
| Collana | International Series in Operations Research & Management Science |
| Soggetto topico |
Operations research
Marketing Management science Operations Research and Decision Theory Operations Research, Management Science |
| ISBN | 3-319-56941-4 |
| Classificazione | JEL.C2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 -- Marketing Decision Models: Progress and Perspectives -- Introduction the Second Edition of the Handbook of Marketing Decision Models -- Berend Wierenga and Ralf van der Lans -- Chapter 2 -- Sales Promotion Models -- Harald van Heerde and Scott A. Neslin -- Chapter 3 -- Innovation and New Products Research -- A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions -- Tingting Fan, Peter N. Golder, and Donald R. Lehmann -- Chapter 4 -- Models for the Financial-Performance Effects of Marketing -- Dominique M. Hanssens and Marnik G. Dekimpe -- Chapter 5 -- Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends -- Tammo H.A. Bijmolt and Peter C. Verhoef -- Chapter 6 -- Structural models in marketing: Consumer Demand and Search -- Pradeep K. Chintagunta -- Chapter 7 -- Economic Models of Choice -- Greg M. Allenby, Jaehwan Kim,and Peter E. Rossi -- Chapter 8 -- Empirical Models of Learning Dynamics: A Survey of Recent Developments -- Andrew T. Ching, Tülin Erdem, and Michael P. Keane -- Chapter 9 -- Measurement Models for Marketing Constructs -- Hans Baumgartner and Bert Weijters -- Chapter 10 -- Marketing Models for the Customer-Centric Firm -- Eva Ascarza, Peter S. Fader, and Bruce G. S. Hardie -- Chapter 11 -- Eye Movements during Search and Choice -- Ralf van der Lans and Michel Wedel -- Chapter 12 -- Business-Cycle Research in Marketing -- Barbara -- Deleersnyder and Marnik G. Dekimpe -- Chapter 13 -- Marketing Models for the Life Sciences Industry -- Vardan Avagyan , Vardit Landsman , and Stefan Stremersch -- Chapter 14 -- Marketing Models for Internet Advertising -- Randolph E. Bucklin and Paul R. Hoban -- Chapter 15 -- Advertising Effectiveness and Media Exposure -- Peter J Danaher -- Chapter16 -- Social Media Analytics -- Wendy W. Moe, Oded Netzer, and David A. Schweidel -- Chapter 17 -- Integrating Social Networks into Marketing Decision Models -- Xi Chen, Ralf van der Lans and Michael Trusov -- Chapter 18 -- Morphing Theory and Applications -- Gui B. Liberali, John R. Hauser, and Glen L. Urban -- Biographies of Authors. |
| Record Nr. | UNINA-9910254906703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Luca Petruzzellis, Russell S. Winer
| Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Luca Petruzzellis, Russell S. Winer |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (XXXIII, 987 p. 23 illus., 11 illus. in color.) |
| Disciplina | 650 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations - Management
Strategic planning Leadership Telemarketing Internet marketing Customer Relationship Management Business Strategy and Leadership Digital Marketing |
| ISBN | 3-319-29877-1 |
| Classificazione | JEL.C2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural Research -- Digital and Social Media Marketing -- Distribution and Supply Chain Management -- Entrepreneurship and Small Business -- Health and Social Marketing -- Innovation and Creativity -- Integrated Marketing Communication -- International Marketing -- Luxury, Fashion and Wine Marketing -- Marketing Strategy -- Pricing and Price-Related Issues -- Product and Branding Strategies -- Relationship Marketing -- Retailing -- Selling and Sales Management -- Sensory Marketing -- Services Marketing -- Tourism and Hospitality. |
| Record Nr. | UNINA-9910254944703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social Marketing in Action : Cases from Around the World / / edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil
| Social Marketing in Action : Cases from Around the World / / edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XXIX, 462 p. 76 illus., 72 illus. in color.) |
| Disciplina |
658.8
658.8342 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Motivation research (Marketing)
Marketing research Management—Study and teaching Consumer Behavior Market Research/Competitive Intelligence Management Education |
| ISBN | 3-030-13020-7 |
| Classificazione | JEL.C2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign -- Chapter 7 The Second Life of Food -- Chapter 8 The Bank of Cancer Research -- Chapter 9 VCW of Social Impact in a Developing Country -- Chapter 10 Operation Red Nose -- Chapter 11 Social Marketing for the Reduction of Tax Evasion -- Chapter 12 Worn Wear -- Part III Social Marketing Cases: Health -- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India -- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France -- Chapter 15 Smile Train India -- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions -- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign -- Chapter 18 Behavior Change and Nutrition Education for Teenagers -- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam -- Part IV: Social Marketing Cases: Environment -- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada -- Chapter 21 Akureyri on the Verge -- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup -- Chapter 23 Be the Street You Want to See -- Chapter 24 The Coulee Clean Up -- Chapter 25 Applying Social Marketing to Koala Conservation -- Part V Social Marketing Cases: Education -- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe -- Chapter 27 Enhancing Health by Means of Massive Open Online Courses -- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018 -- Chapter 29 A Case of Co-Created Social Marketing Campaign. |
| Record Nr. | UNINA-9910337808103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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