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Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart
Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart
Pubbl/distr/stampa Lincoln : , : University of Nebraska Press, , [2019]
Descrizione fisica 1 online resource (251 pages)
Disciplina 972.92/06
Soggetto topico HISTORY / Caribbean & West Indies / General
National characteristics, Jamaican
Group identity - Jamaica
ISBN 1-4962-1750-0
1-4962-1748-9
Classificazione HIS041000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson -- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert -- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart.
Record Nr. UNINA-9910793973603321
Lincoln : , : University of Nebraska Press, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart
Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart
Pubbl/distr/stampa Lincoln : , : University of Nebraska Press, , [2019]
Descrizione fisica 1 online resource (251 pages)
Disciplina 972.92/06
Soggetto topico HISTORY / Caribbean & West Indies / General
National characteristics, Jamaican
Group identity - Jamaica
ISBN 1-4962-1750-0
1-4962-1748-9
Classificazione HIS041000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson -- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert -- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart.
Record Nr. UNINA-9910810976103321
Lincoln : , : University of Nebraska Press, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui