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Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart
| Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart |
| Pubbl/distr/stampa | Lincoln : , : University of Nebraska Press, , [2019] |
| Descrizione fisica | 1 online resource (251 pages) |
| Disciplina | 972.92/06 |
| Soggetto topico |
HISTORY / Caribbean & West Indies / General
National characteristics, Jamaican Group identity - Jamaica |
| ISBN |
1-4962-1750-0
1-4962-1748-9 |
| Classificazione | HIS041000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson -- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert -- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart. |
| Record Nr. | UNINA-9910793973603321 |
| Lincoln : , : University of Nebraska Press, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart
| Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Lincoln : , : University of Nebraska Press, , [2019] |
| Descrizione fisica | 1 online resource (251 pages) |
| Disciplina | 972.92/06 |
| Soggetto topico |
HISTORY / Caribbean & West Indies / General
National characteristics, Jamaican Group identity - Jamaica |
| ISBN |
9781496217509
1496217500 9781496217486 1496217489 |
| Classificazione | HIS041000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson -- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert -- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart. |
| Record Nr. | UNINA-9910956930203321 |
| Lincoln : , : University of Nebraska Press, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||