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UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910798728303321 |
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910817681803321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||