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Magnetic : the art of attracting business / / Joe Calloway
| Magnetic : the art of attracting business / / Joe Calloway |
| Autore | Calloway Joe |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (126 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Customer relations - Management
Electronic commerce |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-14743-3
1-119-17633-6 1-119-14742-5 |
| Classificazione | BUS043000BUS090010BUS018000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Why Magnetic Matters The Power Of Word Of Mouth The greatest marketing program of all time What Mama's means to you Who do you ask? Deciding to buy (or not to buy) Zero moment of truth The most significant shift Re-thinking your strategy The Hard Work Of Making It Simple Get your thinking clean enough The 3 Things You Want Them To Say "You should try this website designer, doctor, book, accountant, and computer." Everyone gets it What do we want our customers to say about us? Make an emotional connection Don't overthink it Your Three "What We Want Them To Say" Statements The Three Things You Must Get Right A simple, powerful formula to attract business For over thirty years, this strategy has been solid gold The Grand Guarantee Do it your way The Best Idea Ever Make sure the other guy wins An elegant equation to explain everything Look at the options I hate to lose I've developed reverse paranoia "We Make People Lose" It's like a cultural miracle drug Standing out like a sore thumb Constructive disagreements The ultimate guideline Better Beats Different Don't strive to be different. Be better. (Now that's different.) Not the most unusual pick-up truck The connection between "better" and "distinctive." Being better means innovation From Magnetic To Irrelevant The greatest threat Wild for CB radios Dogs are loyal. Customers aren't Think again Never Stop Improving You could just do this, and you'd succeed Lip service A daily ritual Without a process it's just a slogan You have to get specific If it's worth doing, it's worth doing wrong All sorts of things occur It can always be better The Magnetic Mindset Common threads The St. Paul Saints--It's All Word Of Mouth Not your usual case study Fiercely loyal customers year in and year out The most spectacular experience you can have "A Whole New Ballgame" A Magnet Needs A Market It seemed like such a good idea at the time Who's going to pay you for it? Spreadsheets don't buy anything. (Friends usually don't either.) A great idea in the wrong market Just follow your passion. If. "I'll put it on the internet." The most crowded market in the universe Lessons From A Start-Up Magnet Looking at your business with new eyes David and Goliath Lessons for all of us What if I were starting over? Who Moved My Market? Who would you call? The opportunity of a burning platform. We print checks. Now what? Who moved my market? We live in interesting times You're Fired! The Common (And Fatal) Mistakes That Businesses Make Joe Calloway fired a phone company Mark Sanborn fired a restaurant Larry Winget fired the garage door company, the air conditioning company, and his doctor Randy Pennington fired the lawn service Scott McKain It wasn't the lack of a "WOW" factor Famous last words Magnetic Connections Go retro Get face-to-face Practice retail politics The lost art of the handwritten note Losing Your Magnetic Mojo Can A Magnet Lose Its Strength? Losing the Magnetic Mojo Rave reviews. Amazing French food It's not as good as it used to be That's just table stakes The Big Lie Good to great to gone The Amazing, Simple, Overlooked Advantage Stories about how amazingly responsive you are Brian will get back to you immediately A new standard of performance I loved them Until I didn't Too little, too late Real time response Sorry. That won't work for me Tomorrow's Magnetic Business Sell me stuff I want. Don't appeal to a demographic. Appeal to me . |
| Record Nr. | UNINA-9910131540903321 |
Calloway Joe
|
||
| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magnetic : the art of attracting business / / Joe Calloway
| Magnetic : the art of attracting business / / Joe Calloway |
| Autore | Calloway Joe |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (126 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Customer relations - Management
Electronic commerce |
| ISBN |
1-119-14743-3
1-119-17633-6 1-119-14742-5 |
| Classificazione | BUS043000BUS090010BUS018000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Why Magnetic Matters The Power Of Word Of Mouth The greatest marketing program of all time What Mama's means to you Who do you ask? Deciding to buy (or not to buy) Zero moment of truth The most significant shift Re-thinking your strategy The Hard Work Of Making It Simple Get your thinking clean enough The 3 Things You Want Them To Say "You should try this website designer, doctor, book, accountant, and computer." Everyone gets it What do we want our customers to say about us? Make an emotional connection Don't overthink it Your Three "What We Want Them To Say" Statements The Three Things You Must Get Right A simple, powerful formula to attract business For over thirty years, this strategy has been solid gold The Grand Guarantee Do it your way The Best Idea Ever Make sure the other guy wins An elegant equation to explain everything Look at the options I hate to lose I've developed reverse paranoia "We Make People Lose" It's like a cultural miracle drug Standing out like a sore thumb Constructive disagreements The ultimate guideline Better Beats Different Don't strive to be different. Be better. (Now that's different.) Not the most unusual pick-up truck The connection between "better" and "distinctive." Being better means innovation From Magnetic To Irrelevant The greatest threat Wild for CB radios Dogs are loyal. Customers aren't Think again Never Stop Improving You could just do this, and you'd succeed Lip service A daily ritual Without a process it's just a slogan You have to get specific If it's worth doing, it's worth doing wrong All sorts of things occur It can always be better The Magnetic Mindset Common threads The St. Paul Saints--It's All Word Of Mouth Not your usual case study Fiercely loyal customers year in and year out The most spectacular experience you can have "A Whole New Ballgame" A Magnet Needs A Market It seemed like such a good idea at the time Who's going to pay you for it? Spreadsheets don't buy anything. (Friends usually don't either.) A great idea in the wrong market Just follow your passion. If. "I'll put it on the internet." The most crowded market in the universe Lessons From A Start-Up Magnet Looking at your business with new eyes David and Goliath Lessons for all of us What if I were starting over? Who Moved My Market? Who would you call? The opportunity of a burning platform. We print checks. Now what? Who moved my market? We live in interesting times You're Fired! The Common (And Fatal) Mistakes That Businesses Make Joe Calloway fired a phone company Mark Sanborn fired a restaurant Larry Winget fired the garage door company, the air conditioning company, and his doctor Randy Pennington fired the lawn service Scott McKain It wasn't the lack of a "WOW" factor Famous last words Magnetic Connections Go retro Get face-to-face Practice retail politics The lost art of the handwritten note Losing Your Magnetic Mojo Can A Magnet Lose Its Strength? Losing the Magnetic Mojo Rave reviews. Amazing French food It's not as good as it used to be That's just table stakes The Big Lie Good to great to gone The Amazing, Simple, Overlooked Advantage Stories about how amazingly responsive you are Brian will get back to you immediately A new standard of performance I loved them Until I didn't Too little, too late Real time response Sorry. That won't work for me Tomorrow's Magnetic Business Sell me stuff I want. Don't appeal to a demographic. Appeal to me . |
| Record Nr. | UNINA-9910830134203321 |
|
Calloway Joe
|
||
| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||