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The best digital marketing campaigns in the world II : mastering the art of customer engagement / / Damian Ryan
| The best digital marketing campaigns in the world II : mastering the art of customer engagement / / Damian Ryan |
| Autore | Ryan Damian |
| Pubbl/distr/stampa | London, England : , : Kogan Page, , 2014 |
| Descrizione fisica | 1 online resource (266 p.) |
| Disciplina |
658.8/72
658.872 |
| Soggetto topico |
Internet marketing
Advertising campaigns Social media Marketing - Management |
| ISBN | 0-7494-6969-2 |
| Classificazione | BUS043000BUS090010BUS002000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Acknowledgements; About this book; Digital marketing is dead - no it's alive - no it's all integrated now... eh?; Case Study 1 Volkswagen BlueMotion Roulette; Case Study 2 How Social Saved Water; Case Study 3 Oxford and Cambridge Boat Race; Case Study 4 Faktum HotelS; Case Study 5 JetBlue GETAWAYS; Case Study 6 Heinz Beanz for Grown Upz; Case Study 7 Harley-Davidson's Open Road Festival; Case Study 8 McDonald's. Our Food. Your Questions; Case Study 9 Heathrow Boutique; Case Study 10 Activia; Case Study 11 Deutsche Telekom; Case Study 12 Nike 10k Run; Case Study 13 Red Bull Stratos
Case Study 14 Chickasaw Country Case Study 15 Barclaycard 'Toys Unleashed'; Case Study 16 Avaya; Case Study 17 Bodyform; Case Study 18 Koozai; Case Study 19 KWV 3 Brandy; Case Study 20 Britain's Best Office Dog; Case Study 21 Ikea: Moving the Store; Case Study 22 Green for Go!; Case Study 23 The Tweet Shop; Case Study 24 O2 Rugby; Case Study 25 Samsung Facebook Activation; Case Study 26 Lufthansa Boeing 747-8; Case Study 27 Fortnum & Mason; Case Study 28 Louisville Slugger; Case Study 29 Screwfix; Case Study 30 Polowers; Case Study 31 Peugeot: Let Your Body Drive Case Study 32 Hobart: Get Back to Scratch Case Study 33 Freshersfields.com; Case Study 34 Nature valley trailview.com; Case Study 35 'The Walking Dead' Kill Count; Case Study 36 8a Store; Case Study 37 UEFA Europa League; Case Study 38 Digicel; Case Study 39 Axe Wingman; Case Study 40 BBC Africa; What's next?; Index |
| Record Nr. | UNISA-996339125403316 |
Ryan Damian
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| London, England : , : Kogan Page, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Understanding digital marketing : marketing strategies for engaging the digital generation / / Damian Ryan
| Understanding digital marketing : marketing strategies for engaging the digital generation / / Damian Ryan |
| Autore | Ryan Damian |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | London, England ; ; Philadelphia, Pennsylvania ; ; New Delhi, India : , : Kogan Page, , 2017 |
| Descrizione fisica | 1 online resource (464 pages) : illustrations |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Social media Strategic planning |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-7494-7844-6 |
| Classificazione | BUS043000BUS090010BUS002000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910148602003321 |
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Ryan Damian
|
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| London, England ; ; Philadelphia, Pennsylvania ; ; New Delhi, India : , : Kogan Page, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||