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The competitive advantage of emerging market multinationals / / edited by Peter J. Williamson [and three others] [[electronic resource]]
| The competitive advantage of emerging market multinationals / / edited by Peter J. Williamson [and three others] [[electronic resource]] |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2013 |
| Descrizione fisica | 1 online resource (xxiv, 351 pages) : digital, PDF file(s) |
| Disciplina | 338.8/891724 |
| Soggetto topico |
International business enterprises - Developing countries
Competition, International |
| ISBN |
1-107-32703-2
1-107-23806-4 1-107-33596-5 1-107-25574-0 1-107-33347-4 1-107-33513-2 1-107-33679-1 1-139-50669-2 |
| Classificazione | BUS035000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Innovation and competitive advantage -- pt. II. Value-chain configuration and competitive advantage -- pt. III. Mergers and acquisitions and competitive advantage. |
| Record Nr. | UNINA-9910786216803321 |
| Cambridge : , : Cambridge University Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The competitive advantage of emerging market multinationals / / edited by Peter J. Williamson [and three others] [[electronic resource]]
| The competitive advantage of emerging market multinationals / / edited by Peter J. Williamson [and three others] [[electronic resource]] |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2013 |
| Descrizione fisica | 1 online resource (xxiv, 351 pages) : digital, PDF file(s) |
| Disciplina | 338.8/891724 |
| Soggetto topico |
International business enterprises - Developing countries
Competition, International |
| ISBN |
1-107-32703-2
1-107-23806-4 1-107-33596-5 1-107-25574-0 1-107-33347-4 1-107-33513-2 1-107-33679-1 1-139-50669-2 |
| Classificazione | BUS035000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Innovation and competitive advantage -- pt. II. Value-chain configuration and competitive advantage -- pt. III. Mergers and acquisitions and competitive advantage. |
| Record Nr. | UNINA-9910809278103321 |
| Cambridge : , : Cambridge University Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Localization strategies for global e-business / / Nitish Singh [[electronic resource]]
| Localization strategies for global e-business / / Nitish Singh [[electronic resource]] |
| Autore | Singh Nitish |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2012 |
| Descrizione fisica | 1 online resource (xiv, 331 pages) : digital, PDF file(s) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Electronic commerce
International trade Business networks Internet marketing |
| ISBN |
1-139-19974-9
1-107-22809-3 1-280-56842-9 9786613598028 1-139-20565-X 0-511-92022-9 1-139-20346-0 1-139-20644-3 1-139-20205-7 1-139-20486-6 |
| Classificazione | BUS035000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Localization Strategies for Global E-Business; Title; Copyright; CONTETNS; FIGURES; TABLES; PREFACE; ILLUSTRATION CREDITS AND ACKNOWLEDGEMENTS; 1 Global e-commerce opportunities and challenges; Global e-commerce opportunities; Economies of scale; Economies of scope; Global commercial collaborative alliances; Electronic brokerage effect; Global e-commerce challenges; Socio-cultural environment; Impact of language and culture on website and content design; Spatial orientation; Navigation; Translation equivalence; Country-specific symbols; Geopolitical environment; Legal environment
TransactionsContracts; Jurisdiction; Privacy laws; Intellectual property: copyright, domain, trademarks, patents; EU regulations; Action plan for EU compliance; Economic environment; Logistics; Payment methods; Conclusion; 2 International e-business expansion and market entry strategies; The new multinationals; Elimination of intermediaries; Transportation costs; Information asymmetry; Less reliance on physical infrastructure; Bureaucratic hurdles; Lowering of transaction costs; International e-business strategic factor markets; Internet-based strategic factor markets Alliance- or network-based e-business strategic factor marketsNetwork externalities; Network externalities; Location-based e-business strategic factor markets; Internationalization challenges; Liability of foreignness; Liability of outsidership; Cultural distance; Psychic distance; Institutional distance; Internationalization approaches; The Uppsala internationalization model; The "born global" concept; The network model of internationalization; Achieving international e-business expansion; International shipping; Country market/language; Incremental approach; Web analytics Country market assessmentForeign market entry modes; Indirect exporting; Export management company (EMC); Export agent; Direct exporting; Licensing and franchising; Joint ventures (JVs); Mergers and acquisitions; Strategic alliances; Wholly owned subsidiaries; 3 Global online consumer segmentation; Segmentation approaches; Importance of segmentation; Global online user segments; BRIC online consumers; Brazil: online consumers; Russia: online consumers; India: online consumers; China: online consumers; Identifying global customers using global CRM; Segmenting global customers Customizing for global customersManaging global customers; International CRM practices; CRM success factors; Segmentation for optimizing web localization efforts; Global and national identity; Global online consumer segmentation model; Patriots; World citizens; Glocals; Mini-I; Global consumer trends; Conclusion; 4 Web globalization strategies; Web globalization challenges; Web globalization dilemma 1: standardization or localization?; Advantages of standardization; Importance of localization strategy; Localization best practices; Product localization; Price localization; Place localization Localizing translations |
| Record Nr. | UNINA-9910778950103321 |
Singh Nitish
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| Cambridge : , : Cambridge University Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Risk rules [[electronic resource] ] : how local politics threaten the global economy / / Marvin Zonis ... [et al.]
| Risk rules [[electronic resource] ] : how local politics threaten the global economy / / Marvin Zonis ... [et al.] |
| Pubbl/distr/stampa | Chicago, : Agate B2, 2011 |
| Descrizione fisica | 1 online resource (385 p.) |
| Disciplina | 337 |
| Altri autori (Persone) | ZonisMarvin <1936-> |
| Soggetto topico |
International trade
International economic relations International relations Globalization |
| ISBN | 1-57284-678-X |
| Classificazione | BUS035000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; Preface to The Kimchi Matters; Introduction; Chapter One: Corruption; Chapter Two: Ethnic Conflict; Chapter Three: Social Change; Chapter Four: The J-Curve; Chapter Five: Opposition; Chapter Six: Channels for Discontent; Chapter Seven: State Power; Chapter Eight: Quality of Leadership; Chapter Nine: Succession Threat; Chapter Ten: The Ruling Bargain; Chapter Eleven: The Instability Trap; Chapter Twelve: Entrenched Interests; Chapter Thirteen: Government Intervention; Chapter Fourteen: External Shocks; Chapter Fifteen: Institutions
Conclusion: ""Eating Big Macs Doesn't Make it McChina""Notes; Index |
| Record Nr. | UNINA-9910781271103321 |
| Chicago, : Agate B2, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Risk rules : how local politics threaten the global economy / / Marvin Zonis ... [et al.]
| Risk rules : how local politics threaten the global economy / / Marvin Zonis ... [et al.] |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chicago, : Agate B2, 2011 |
| Descrizione fisica | 1 online resource (385 p.) |
| Disciplina | 337 |
| Altri autori (Persone) | ZonisMarvin <1936-> |
| Soggetto topico |
International trade
International economic relations International relations Globalization |
| ISBN |
9781572846784
157284678X |
| Classificazione | BUS035000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; Preface to The Kimchi Matters; Introduction; Chapter One: Corruption; Chapter Two: Ethnic Conflict; Chapter Three: Social Change; Chapter Four: The J-Curve; Chapter Five: Opposition; Chapter Six: Channels for Discontent; Chapter Seven: State Power; Chapter Eight: Quality of Leadership; Chapter Nine: Succession Threat; Chapter Ten: The Ruling Bargain; Chapter Eleven: The Instability Trap; Chapter Twelve: Entrenched Interests; Chapter Thirteen: Government Intervention; Chapter Fourteen: External Shocks; Chapter Fifteen: Institutions
Conclusion: ""Eating Big Macs Doesn't Make it McChina""Notes; Index |
| Record Nr. | UNINA-9910971370003321 |
| Chicago, : Agate B2, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||