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Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman
| Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman |
| Autore | Goodman Gail F. <1960-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (222 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Online social networks Small business marketing Social media |
| ISBN |
1-280-59126-9
9786613621092 1-118-22378-0 |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; ""What Do We Do With Social Media?""; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Step 2: Entice to Stay in Touch Step 3: Engage People; Engagement Drives Social Visibility, Attracting New Prospects to Your Door; Engagement Marketing Boosts Your Other Marketing, Too; Engagement Marketing Builds Momentum Over Time; Chapter 2: Deliver a WOW! Experience; Good or Bad, People Will Talk About You; Deliver a WOW! experience; Little Touches Matter; Empower Employees To Deliver the WOW!; Listen, Learn, and Adapt; Surveys and Feedback; Learn; Adapt; Keep the WOW! Alive After the Initial Transaction; Chapter 3: Entice to Stay in Touch; ""Do I Really Have To?"" Tell People What They'll Get Know What You Want (But Have Other Options); They're Just Not That into You; Let People Connect Instantly; Close the Permission Loop; E-Mail List; Facebook; LinkedIn; Twitter; Blog; It's About Quality, Not Quantity; Chapter 4: Engage People; Why Engagement Matters; Five Types of Interesting, Relevant, and Engaging Content; Question and Answer; Sharing/Information; Discussions; Promotions, News, and Announcements; Events; Calls to Action: Tell People What to Do; Invite Everyone to Your Party: Distribute Broadly; Focus on Quality (Not Quantity) Engagement Chapter 5: How Engagement Marketing Drives New Prospects to Your Door Engagement Drives Social Visibility; People Learn About Your Business; When People Engage, They Also Endorse; Engagement Enhances All Other Marketing; Engagement Marketing Nurtures Prospects, Too; Social Boosts Search Relevance!; Part II: Get More Business with Engagement Marketing; Chapter 6: How Social Visibility Happens; Social Visibility by Platform; Facebook; Business Check-Ins/Tag a Friend; Tag a Photo; Participating in Surveys/Polls; Twitter; LinkedIn; LinkedIn Groups; LinkedIn Company Profile; Google+ Business Page Encourage Shares to Happen Naturally Chapter 7: Engagement Marketing in Action: Real-World Examples; Gourmet Coffee Service Engages Customers, Increases Month-to-Month Revenues; Deliver the WOW! Spoil Your Customers; Entice Customers to Keep in Touch; Facebook Page Gets People Engaged; Engagement Drives New and Repeat Business; Maas Nursery Creates a Community and Grows Its Business; Maas WOWs Customers with Gardening Expertise and Selection; Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness; Events Draw People Back to the Nursery; Engaging Customers Through Social Media Sales Up in a Down Economy |
| Record Nr. | UNINA-9910790172203321 |
Goodman Gail F. <1960->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Engagement marketing : how small business wins in a socially connected world / / Gail F. Goodman
| Engagement marketing : how small business wins in a socially connected world / / Gail F. Goodman |
| Autore | Goodman Gail F. <1960-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (222 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Online social networks Small business marketing Social media |
| ISBN |
9786613621092
9781280591266 1280591269 9781118223789 1118223780 |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; ""What Do We Do With Social Media?""; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Step 2: Entice to Stay in Touch Step 3: Engage People; Engagement Drives Social Visibility, Attracting New Prospects to Your Door; Engagement Marketing Boosts Your Other Marketing, Too; Engagement Marketing Builds Momentum Over Time; Chapter 2: Deliver a WOW! Experience; Good or Bad, People Will Talk About You; Deliver a WOW! experience; Little Touches Matter; Empower Employees To Deliver the WOW!; Listen, Learn, and Adapt; Surveys and Feedback; Learn; Adapt; Keep the WOW! Alive After the Initial Transaction; Chapter 3: Entice to Stay in Touch; ""Do I Really Have To?"" Tell People What They'll Get Know What You Want (But Have Other Options); They're Just Not That into You; Let People Connect Instantly; Close the Permission Loop; E-Mail List; Facebook; LinkedIn; Twitter; Blog; It's About Quality, Not Quantity; Chapter 4: Engage People; Why Engagement Matters; Five Types of Interesting, Relevant, and Engaging Content; Question and Answer; Sharing/Information; Discussions; Promotions, News, and Announcements; Events; Calls to Action: Tell People What to Do; Invite Everyone to Your Party: Distribute Broadly; Focus on Quality (Not Quantity) Engagement Chapter 5: How Engagement Marketing Drives New Prospects to Your Door Engagement Drives Social Visibility; People Learn About Your Business; When People Engage, They Also Endorse; Engagement Enhances All Other Marketing; Engagement Marketing Nurtures Prospects, Too; Social Boosts Search Relevance!; Part II: Get More Business with Engagement Marketing; Chapter 6: How Social Visibility Happens; Social Visibility by Platform; Facebook; Business Check-Ins/Tag a Friend; Tag a Photo; Participating in Surveys/Polls; Twitter; LinkedIn; LinkedIn Groups; LinkedIn Company Profile; Google+ Business Page Encourage Shares to Happen Naturally Chapter 7: Engagement Marketing in Action: Real-World Examples; Gourmet Coffee Service Engages Customers, Increases Month-to-Month Revenues; Deliver the WOW! Spoil Your Customers; Entice Customers to Keep in Touch; Facebook Page Gets People Engaged; Engagement Drives New and Repeat Business; Maas Nursery Creates a Community and Grows Its Business; Maas WOWs Customers with Gardening Expertise and Selection; Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness; Events Draw People Back to the Nursery; Engaging Customers Through Social Media Sales Up in a Down Economy |
| Altri titoli varianti | How small business wins in a socially connected world |
| Record Nr. | UNINA-9910975156803321 |
|
Goodman Gail F. <1960->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From early child development to human development : investing in our children's future / / editor, Mary Eming Young
| From early child development to human development : investing in our children's future / / editor, Mary Eming Young |
| Autore | Young Mary E. <1955-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Washington, D.C., : World Bank, c2002 |
| Descrizione fisica | xii, 406 pages : illustrations ; ; 23 cm |
| Disciplina | 305.231 |
| Altri autori (Persone) | YoungMary E. <1955-> |
| Soggetto topico |
Child development
Child health services Early childhood education |
| ISBN |
9786610088072
9781280088070 1280088079 9780821388938 0821388932 9780585456447 0585456445 |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; Chapter 1 Introduction and Overview; I. The Benefits of Investing in Young Children; II. Measuring the Early Opportunity Gap; III. Evaluating the Effectiveness of Early Childhood Programs; IV. The Private Sector's Influence on the Public Sector; V. Investing in the Future: Action and Policy; Authors; Index |
| Record Nr. | UNINA-9910965208103321 |
|
Young Mary E. <1955->
|
||
| Washington, D.C., : World Bank, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Good idea. Now what? [[electronic resource] ] : how to move ideas to execution / / Charles T. Lee
| Good idea. Now what? [[electronic resource] ] : how to move ideas to execution / / Charles T. Lee |
| Autore | Lee Charles <1972-> |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.4/094 |
| Soggetto topico |
Creative ability in business - Management
Creative ability - Management Entrepreneurship Strategic planning |
| ISBN |
1-118-22991-6
1-118-23000-0 1-283-40971-2 9786613409713 1-118-22617-8 |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Good Idea. Now What?: How to Move Ideas to Execution; Contents; Preface: Born into a Legacy of Idea Makers; Acknowledgments; Introduction: Idea Lovers versus Idea Makers; Who Is This Book For?; How Does This Book Work?; The Business of Good Ideas; A Conversation over Coffee; Part 1: Where Do Good Ideas Come From?; Chapter 1: Strategy or Chance?; Chapter 2: Ideas in the Midst; Wisdom from the Streets; Spatial Distance?; Chapter 3: My Need for Need; Chapter 4: Medici Changed My Life; The Medici Tweet?; Chapter 5: Don't Settle for Good; Part 2: Life after Inspiration
Chapter 6: Addicted to InspirationChapter 7: What Plan?; Passion Unrealized; Chapter 8: Dig a Little Deeper; The Dreaded Business Plan; Wisdom from Wade; A Few Questions for Idea Makers; Chapter 9: Ideas Don't Work; You Do!; Bootstrapping for Project 7; Become a Bootstrapper!; Chapter 10: Choose Family; Part 3: Overcoming Creative Resistance; Chapter 11: Wipe Your Nos and Buts; A Prehistoric Brain; Chapter 12: The Dreaded Look Inside; Chapter 13: Disturbance in the Force; Bringing It Home; Chapter 14: Hear Me Out; The Other Side of the Coin (Practicing What We Preach) Part 4: Paving a Creative PathwayChapter 15: No Escape Clause; Chapter 16: Got Rhythm?; Chapter 17: Don't Just Add; Multiply; A Wandering Generality; The Bad News . . .; Discovering the Power of Focus; Chapter 18: I Can See It!; More Than Digital; Chapter 19: Press Pause; Your Life Needs Space as Well; Emergency Room Counseling; Putting on the Breaks!; Part 5: Elements for Idea Making 1; Chapter 20: The Art of Evolution; Chapter 21: DNA or R&D?; Chapter 22: Risk (Overrated!); Chapter 23: The Miracle of Writing and Waiting; Chapter 24: Think Multiple, Not Perfect; Spaghetti Sauce Lessons Part 6: Elements for Idea Making 2Chapter 25: Simple; Chapter 26: Quality, Quality, Quality; Chapter 27: The F Word; Chapter 28: Under Pressure; Chapter 29: Dealing with Setbacks; Changing the World through Shoes; Chapter 30: Beat the Tribal Drum; Part 7: The Work of Collaboration; Chapter 31: Myths; Myth 1: Collaboration Just Happens on Its Own; Myth 2: Collaboration Is Intuitive for Everyone; Myth 3: Collaboration Is an Act of Lightening the Workload; Myth 4: Collaboration Is a One-Size-Fits-All Endeavor; Myth 5: Collaboration Is about Finding the Right Technological Tools Chapter 32: Human: The X FactorChapter 33: I Need It!; An Organization Created in Collaboration; Chapter 34: Do You Trust Me?; Chapter 35: Fight Club; Chapter 36: The Hire; Part 8 Getting Out There!; Chapter 37: Why Brand Matters; A Practical Guide to Branding; Chapter 38: A Personal Brand?; Accidental Lessons about Personal Branding; Chapter 39: The Pitch; An Idea Worth Sharing; Chapter 40: Life in a Digital Age; Conclusion; A Note about Failure; Recommendations for Further Reading; About the Author; Index |
| Record Nr. | UNINA-9910789883203321 |
|
Lee Charles <1972->
|
||
| Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Good idea. Now what? : how to move ideas to execution / / Charles T. Lee
| Good idea. Now what? : how to move ideas to execution / / Charles T. Lee |
| Autore | Lee Charles <1972-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.4/094 |
| Soggetto topico |
Creative ability in business - Management
Creative ability - Management Entrepreneurship Strategic planning |
| ISBN |
9786613409713
9781118229910 1118229916 9781118230008 1118230000 9781283409711 1283409712 9781118226179 1118226178 |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Good Idea. Now What?: How to Move Ideas to Execution; Contents; Preface: Born into a Legacy of Idea Makers; Acknowledgments; Introduction: Idea Lovers versus Idea Makers; Who Is This Book For?; How Does This Book Work?; The Business of Good Ideas; A Conversation over Coffee; Part 1: Where Do Good Ideas Come From?; Chapter 1: Strategy or Chance?; Chapter 2: Ideas in the Midst; Wisdom from the Streets; Spatial Distance?; Chapter 3: My Need for Need; Chapter 4: Medici Changed My Life; The Medici Tweet?; Chapter 5: Don't Settle for Good; Part 2: Life after Inspiration
Chapter 6: Addicted to InspirationChapter 7: What Plan?; Passion Unrealized; Chapter 8: Dig a Little Deeper; The Dreaded Business Plan; Wisdom from Wade; A Few Questions for Idea Makers; Chapter 9: Ideas Don't Work; You Do!; Bootstrapping for Project 7; Become a Bootstrapper!; Chapter 10: Choose Family; Part 3: Overcoming Creative Resistance; Chapter 11: Wipe Your Nos and Buts; A Prehistoric Brain; Chapter 12: The Dreaded Look Inside; Chapter 13: Disturbance in the Force; Bringing It Home; Chapter 14: Hear Me Out; The Other Side of the Coin (Practicing What We Preach) Part 4: Paving a Creative PathwayChapter 15: No Escape Clause; Chapter 16: Got Rhythm?; Chapter 17: Don't Just Add; Multiply; A Wandering Generality; The Bad News . . .; Discovering the Power of Focus; Chapter 18: I Can See It!; More Than Digital; Chapter 19: Press Pause; Your Life Needs Space as Well; Emergency Room Counseling; Putting on the Breaks!; Part 5: Elements for Idea Making 1; Chapter 20: The Art of Evolution; Chapter 21: DNA or R&D?; Chapter 22: Risk (Overrated!); Chapter 23: The Miracle of Writing and Waiting; Chapter 24: Think Multiple, Not Perfect; Spaghetti Sauce Lessons Part 6: Elements for Idea Making 2Chapter 25: Simple; Chapter 26: Quality, Quality, Quality; Chapter 27: The F Word; Chapter 28: Under Pressure; Chapter 29: Dealing with Setbacks; Changing the World through Shoes; Chapter 30: Beat the Tribal Drum; Part 7: The Work of Collaboration; Chapter 31: Myths; Myth 1: Collaboration Just Happens on Its Own; Myth 2: Collaboration Is Intuitive for Everyone; Myth 3: Collaboration Is an Act of Lightening the Workload; Myth 4: Collaboration Is a One-Size-Fits-All Endeavor; Myth 5: Collaboration Is about Finding the Right Technological Tools Chapter 32: Human: The X FactorChapter 33: I Need It!; An Organization Created in Collaboration; Chapter 34: Do You Trust Me?; Chapter 35: Fight Club; Chapter 36: The Hire; Part 8 Getting Out There!; Chapter 37: Why Brand Matters; A Practical Guide to Branding; Chapter 38: A Personal Brand?; Accidental Lessons about Personal Branding; Chapter 39: The Pitch; An Idea Worth Sharing; Chapter 40: Life in a Digital Age; Conclusion; A Note about Failure; Recommendations for Further Reading; About the Author; Index |
| Record Nr. | UNINA-9910958923403321 |
|
Lee Charles <1972->
|
||
| Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to lead by the book [[electronic resource] ] : proverbs, parables, and principles to tackle your toughest business challenges / / Dave Anderson
| How to lead by the book [[electronic resource] ] : proverbs, parables, and principles to tackle your toughest business challenges / / Dave Anderson |
| Autore | Anderson Dave <1961-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2011 |
| Descrizione fisica | 1 online resource (237 p.) |
| Disciplina |
658.4/092
658.4092 |
| Soggetto topico |
Leadership - Religious aspects - Christianity
Personnel management - Religious aspects - Christianity |
| ISBN |
1-118-07518-8
1-283-17606-8 9786613176066 1-118-07517-X |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
How to Lead by the Book: Proverbs, Parables, and Principles to Tackle Your Toughest Business Challenges; Contents; Preface; Acknowledgments; 1. How Do I Hold People Accountable?; 2. Is It Right to Hold Leaders More Accountable than Followers?; 3. What Is the Most Effective Leadership Style?; 4. How Do I Recruit Great People?; 5. What Is the Best Interview Strategy?; 6. What Are the Best Interview Questions To Ask?; 7. What Is the Most Productive Way to Give Feedback?; 8. How Do I Confront Poor Performers?; 9. What Are Core Values, and How Do They Benefit My Organization?
10. How Do I Balance My Work and Home Life?11. What Are Two of the Most Dangerous Mistakes I Must Avoid to Become a More Effective Leader?; 12. How Can I Create More Productive Behaviors in My Organization?; 13. How Do I Know God's Will as I Make Decisions in My Business and Life?; 14. What Are the Two Biggest Threats to My Success?; Closing Thoughts; References; About the Author; Index |
| Record Nr. | UNINA-9910781506003321 |
|
Anderson Dave <1961->
|
||
| Hoboken, N.J., : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to lead by the book : proverbs, parables, and principles to tackle your toughest business challenges / / Dave Anderson
| How to lead by the book : proverbs, parables, and principles to tackle your toughest business challenges / / Dave Anderson |
| Autore | Anderson Dave <1961-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2011 |
| Descrizione fisica | 1 online resource (237 p.) |
| Disciplina | 658.4/092 |
| Soggetto topico |
Leadership - Religious aspects - Christianity
Personnel management - Religious aspects - Christianity |
| ISBN |
9786613176066
9781118075180 1118075188 9781283176064 1283176068 9781118075173 111807517X |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
How to Lead by the Book: Proverbs, Parables, and Principles to Tackle Your Toughest Business Challenges; Contents; Preface; Acknowledgments; 1. How Do I Hold People Accountable?; 2. Is It Right to Hold Leaders More Accountable than Followers?; 3. What Is the Most Effective Leadership Style?; 4. How Do I Recruit Great People?; 5. What Is the Best Interview Strategy?; 6. What Are the Best Interview Questions To Ask?; 7. What Is the Most Productive Way to Give Feedback?; 8. How Do I Confront Poor Performers?; 9. What Are Core Values, and How Do They Benefit My Organization?
10. How Do I Balance My Work and Home Life?11. What Are Two of the Most Dangerous Mistakes I Must Avoid to Become a More Effective Leader?; 12. How Can I Create More Productive Behaviors in My Organization?; 13. How Do I Know God's Will as I Make Decisions in My Business and Life?; 14. What Are the Two Biggest Threats to My Success?; Closing Thoughts; References; About the Author; Index |
| Record Nr. | UNINA-9910972629903321 |
|
Anderson Dave <1961->
|
||
| Hoboken, N.J., : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Impact Investing [[electronic resource] ] : Transforming How We Make Money While Making a Difference
| Impact Investing [[electronic resource] ] : Transforming How We Make Money While Making a Difference |
| Autore | Bugg-Levine Antony |
| Pubbl/distr/stampa | Chichester, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (334 p.) |
| Disciplina | 332.6 |
| Altri autori (Persone) | EmersonJed |
| Soggetto topico |
BUSINESS & ECONOMICS / Development / Business Development
Investments - Environmental aspects Investments - Social aspects Investments --Environmental aspects Investments --Social aspects Social responsibility of business |
| ISBN |
1-283-23997-3
9786613239976 1-118-10066-2 |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | IMPACT INVESTING; Contents; Preface; Acknowledgments; Part One THE TERRAIN OF IMPACT INVESTING; Part Two THE IMPLICATIONS OF IMPACT INVESTING; Notes; Further Reading; The Authors; Disclosure; Index |
| Record Nr. | UNINA-9910781763603321 |
|
Bugg-Levine Antony
|
||
| Chichester, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||