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Handbook on the international exchange of publications [[electronic resource] /] / edited on behalf of IFLA by Kirsti Ekonen, Päivi Palopski and Pentti Vattulainen
Handbook on the international exchange of publications [[electronic resource] /] / edited on behalf of IFLA by Kirsti Ekonen, Päivi Palopski and Pentti Vattulainen
Edizione [5th completely new ed.]
Pubbl/distr/stampa München, : K.G. Saur, 2006
Descrizione fisica 1 online resource (158 p.)
Disciplina 021.8
Altri autori (Persone) EkonenKirsti
PalopskiPäivi
VattulainenPentti
Soggetto topico Exchange of publications
Intellectual cooperation
Soggetto genere / forma Electronic books.
ISBN 1-283-40340-4
9786613403407
3-598-44018-9
Classificazione AN 70300
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- TABLE OF CONTENTS -- PREFACE -- BACKGROUND -- SOURCES OF DOCUMENTS -- ORGANISATION AND METHODS -- INTERNATIONAL FRAMEWORK OF EXCHANGES -- HISTORY OF THE INTERNATIONAL EXCHANGE OF PUBLICATIONS -- THE INTERNATIONAL EXCHANGE OF PUBLICATIONS AS AN ACQUISITION METHOD IN ACADEMIC AND SPECIAL LIBRARIES : THE CASE OF FINLAND REVISITED -- PRESENT STATE AND FUTURE OF THE INTERNATIONAL EXCHANGE OF PUBLICATIONS IN THE NATIONAL DIET LIBRARY IN JAPAN -- THE EXCHANGE OF ACADEMIC PUBLICATIONS IN SENEGAL -- INTERNATIONAL BOOK EXCHANGE: HAS IT ANY FUTURE IN THE ELECTRONIC AGE? A VIEW FROM THE RUSSIAN NATIONAL LIBRARY, ST. PETERSBURG -- LIBRARY EXCHANGES IN OUR CHANGING WORLD: REVIVING THE DISCUSSION WITH SNAPSHOTS OF EXCHANGES IN FINE ARTS, UNIVERSITY AND SPECIAL LIBRARIES IN THE USA AND CANADA -- ORGANISATIONS AND FUNCTIONS OF THE EXCHANGE CENTRES WITH A NATIONAL RESPONSIBILITY -- LIST OF EXCHANGE CENTRES AND LIBRARIES WITH NATIONAL RESPONSIBILITY -- Backmatter
Record Nr. UNINA-9910454606503321
München, : K.G. Saur, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Handbook on the international exchange of publications / / edited on behalf of IFLA by Kirsti Ekonen, P�ivi Paloposki and Pentti Vattulainen
Handbook on the international exchange of publications / / edited on behalf of IFLA by Kirsti Ekonen, P�ivi Paloposki and Pentti Vattulainen
Edizione [5th completely new ed.]
Pubbl/distr/stampa München, : K.G. Saur, 2006
Descrizione fisica 1 online resource (158 pages)
Disciplina 021.8
Collana Gale eBooks
Soggetto topico Exchanges, Literary and scientific
ISBN 1-283-40340-4
9786613403407
3-598-44018-9
Classificazione AN 70300
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- TABLE OF CONTENTS -- PREFACE -- BACKGROUND -- SOURCES OF DOCUMENTS -- ORGANISATION AND METHODS -- INTERNATIONAL FRAMEWORK OF EXCHANGES -- HISTORY OF THE INTERNATIONAL EXCHANGE OF PUBLICATIONS -- THE INTERNATIONAL EXCHANGE OF PUBLICATIONS AS AN ACQUISITION METHOD IN ACADEMIC AND SPECIAL LIBRARIES : THE CASE OF FINLAND REVISITED -- PRESENT STATE AND FUTURE OF THE INTERNATIONAL EXCHANGE OF PUBLICATIONS IN THE NATIONAL DIET LIBRARY IN JAPAN -- THE EXCHANGE OF ACADEMIC PUBLICATIONS IN SENEGAL -- INTERNATIONAL BOOK EXCHANGE: HAS IT ANY FUTURE IN THE ELECTRONIC AGE? A VIEW FROM THE RUSSIAN NATIONAL LIBRARY, ST. PETERSBURG -- LIBRARY EXCHANGES IN OUR CHANGING WORLD: REVIVING THE DISCUSSION WITH SNAPSHOTS OF EXCHANGES IN FINE ARTS, UNIVERSITY AND SPECIAL LIBRARIES IN THE USA AND CANADA -- ORGANISATIONS AND FUNCTIONS OF THE EXCHANGE CENTRES WITH A NATIONAL RESPONSIBILITY -- LIST OF EXCHANGE CENTRES AND LIBRARIES WITH NATIONAL RESPONSIBILITY -- Backmatter
Record Nr. UNINA-9910782770103321
München, : K.G. Saur, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Handbook on the international exchange of publications / / edited on behalf of IFLA by Kirsti Ekonen, P�ivi Paloposki and Pentti Vattulainen
Handbook on the international exchange of publications / / edited on behalf of IFLA by Kirsti Ekonen, P�ivi Paloposki and Pentti Vattulainen
Edizione [5th completely new ed.]
Pubbl/distr/stampa München, : K.G. Saur, 2006
Descrizione fisica 1 online resource (158 pages)
Disciplina 021.8
Collana Gale eBooks
Soggetto topico Exchanges, Literary and scientific
ISBN 1-283-40340-4
9786613403407
3-598-44018-9
Classificazione AN 70300
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- TABLE OF CONTENTS -- PREFACE -- BACKGROUND -- SOURCES OF DOCUMENTS -- ORGANISATION AND METHODS -- INTERNATIONAL FRAMEWORK OF EXCHANGES -- HISTORY OF THE INTERNATIONAL EXCHANGE OF PUBLICATIONS -- THE INTERNATIONAL EXCHANGE OF PUBLICATIONS AS AN ACQUISITION METHOD IN ACADEMIC AND SPECIAL LIBRARIES : THE CASE OF FINLAND REVISITED -- PRESENT STATE AND FUTURE OF THE INTERNATIONAL EXCHANGE OF PUBLICATIONS IN THE NATIONAL DIET LIBRARY IN JAPAN -- THE EXCHANGE OF ACADEMIC PUBLICATIONS IN SENEGAL -- INTERNATIONAL BOOK EXCHANGE: HAS IT ANY FUTURE IN THE ELECTRONIC AGE? A VIEW FROM THE RUSSIAN NATIONAL LIBRARY, ST. PETERSBURG -- LIBRARY EXCHANGES IN OUR CHANGING WORLD: REVIVING THE DISCUSSION WITH SNAPSHOTS OF EXCHANGES IN FINE ARTS, UNIVERSITY AND SPECIAL LIBRARIES IN THE USA AND CANADA -- ORGANISATIONS AND FUNCTIONS OF THE EXCHANGE CENTRES WITH A NATIONAL RESPONSIBILITY -- LIST OF EXCHANGE CENTRES AND LIBRARIES WITH NATIONAL RESPONSIBILITY -- Backmatter
Record Nr. UNINA-9910808627003321
München, : K.G. Saur, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
Pubbl/distr/stampa Berlin ; ; Boston : , : De Gruyter Saur, , [2013]
Descrizione fisica 1 online resource (424 p.)
Disciplina 021.7
Altri autori (Persone) GuptaDinesh K
KoontzChristie
MassisimoAngels
Collana IFLA publications
Soggetto topico Information services - Marketing
Libraries - Marketing
Soggetto non controllato Library marketing
marketing
ISBN 3-11-028104-X
Classificazione AN 70300
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim
Record Nr. UNINA-9910788761903321
Berlin ; ; Boston : , : De Gruyter Saur, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
Edizione [1st ed.]
Pubbl/distr/stampa Berlin ; ; Boston : , : De Gruyter Saur, , [2013]
Descrizione fisica 1 online resource (424 p.)
Disciplina 021.7
Altri autori (Persone) GuptaDinesh K
KoontzChristie
MassisimoAngels
Collana IFLA publications
Soggetto topico Information services - Marketing
Libraries - Marketing
Soggetto non controllato Library marketing
marketing
ISBN 3-11-028104-X
Classificazione AN 70300
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim
Record Nr. UNINA-9910818976303321
Berlin ; ; Boston : , : De Gruyter Saur, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Models of cooperation in U.S., Latin American and Caribbean libraries : the first IFLA/SEFLIN International Summit on Library Cooperation in the Americas / / edited by Bruce Edward Massis
Models of cooperation in U.S., Latin American and Caribbean libraries : the first IFLA/SEFLIN International Summit on Library Cooperation in the Americas / / edited by Bruce Edward Massis
Edizione [Reprint 2013]
Pubbl/distr/stampa München : , : K.G. Saur, , 2003
Descrizione fisica 1 online resource (86 p.)
Disciplina 021.64
Altri autori (Persone) MassisBruce E
Collana IFLA publications
Soggetto topico International librarianship
Library cooperation - United States
Library cooperation - Latin America
Library cooperation - Caribbean Area
Soggetto genere / forma Electronic books.
ISBN 3-11-096403-1
Classificazione AN 70300
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Table of Contents -- INTRODUCTIONS -- FOREWORD / Abad Hiraldo, Ramón -- Chapter One. "Planning for International Information Exchange and Cooperation: The IFLA/SEFLIN International Summit on Library Cooperation in the Americas" / Massis, Bruce E. -- Chapter Two. "Models of Cooperation" / Rodriguez, Adolfo -- Chapter Three. "International Cooperative Efforts in Library and Information Science Education." -- Chapter Four. "An Overview of Library Cooperation in the Caribbean" / Ferguson, Stephney -- Chapter Five. "Interlibrary Loan: Integral Component of Global Resource Sharing / Seal, Robert A. -- Chapter Six. "An Overview of the PAHO Virtual Health Library / Greenridge, Ernesta -- Chapter Seven. "International Resource Sharing: The ARL Latin Americanist Research Resources Project" / Williams, Gayle -- Chapter Eight. "Universidad Argentina de la Empres (UADE) Virtual Library in Argentina: New Challenges to Leadership" / Borches, Patricia -- Chapter Nine. "Considerations, Challenges, and Concerns for Providing Library Services to Nova Southeastern University's Distance Students in Latin American and the Caribbean" / Ramirez, Laura L. / Tuñon, Johanna -- Chapter Ten. Multiple Consortia: How They Work Together" / Nevins, Kate -- Chapter Eleven "Mi Servicio de Biblioteca" / Mayberry, Charles R. -- Biographies Of Contributors -- Backmatter
Record Nr. UNINA-9910463652703321
München : , : K.G. Saur, , 2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Models of cooperation in U.S., Latin American and Caribbean libraries : the first IFLA/SEFLIN International Summit on Library Cooperation in the Americas / / edited by Bruce Edward Massis
Models of cooperation in U.S., Latin American and Caribbean libraries : the first IFLA/SEFLIN International Summit on Library Cooperation in the Americas / / edited by Bruce Edward Massis
Edizione [Reprint 2013]
Pubbl/distr/stampa München : , : K.G. Saur, , 2003
Descrizione fisica 1 online resource (86 p.)
Disciplina 021.64
Altri autori (Persone) MassisBruce E
Collana IFLA publications
Soggetto topico International librarianship
Library cooperation - United States
Library cooperation - Latin America
Library cooperation - Caribbean Area
ISBN 3-11-096403-1
Classificazione AN 70300
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Table of Contents -- INTRODUCTIONS -- FOREWORD / Abad Hiraldo, Ramón -- Chapter One. "Planning for International Information Exchange and Cooperation: The IFLA/SEFLIN International Summit on Library Cooperation in the Americas" / Massis, Bruce E. -- Chapter Two. "Models of Cooperation" / Rodriguez, Adolfo -- Chapter Three. "International Cooperative Efforts in Library and Information Science Education." -- Chapter Four. "An Overview of Library Cooperation in the Caribbean" / Ferguson, Stephney -- Chapter Five. "Interlibrary Loan: Integral Component of Global Resource Sharing / Seal, Robert A. -- Chapter Six. "An Overview of the PAHO Virtual Health Library / Greenridge, Ernesta -- Chapter Seven. "International Resource Sharing: The ARL Latin Americanist Research Resources Project" / Williams, Gayle -- Chapter Eight. "Universidad Argentina de la Empres (UADE) Virtual Library in Argentina: New Challenges to Leadership" / Borches, Patricia -- Chapter Nine. "Considerations, Challenges, and Concerns for Providing Library Services to Nova Southeastern University's Distance Students in Latin American and the Caribbean" / Ramirez, Laura L. / Tuñon, Johanna -- Chapter Ten. Multiple Consortia: How They Work Together" / Nevins, Kate -- Chapter Eleven "Mi Servicio de Biblioteca" / Mayberry, Charles R. -- Biographies Of Contributors -- Backmatter
Record Nr. UNINA-9910788968803321
München : , : K.G. Saur, , 2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Models of cooperation in U.S., Latin American and Caribbean libraries : the first IFLA/SEFLIN International Summit on Library Cooperation in the Americas / / edited by Bruce Edward Massis
Models of cooperation in U.S., Latin American and Caribbean libraries : the first IFLA/SEFLIN International Summit on Library Cooperation in the Americas / / edited by Bruce Edward Massis
Edizione [Reprint 2013]
Pubbl/distr/stampa München : , : K.G. Saur, , 2003
Descrizione fisica 1 online resource (86 p.)
Disciplina 021.64
Altri autori (Persone) MassisBruce E
Collana IFLA publications
Soggetto topico International librarianship
Library cooperation - United States
Library cooperation - Latin America
Library cooperation - Caribbean Area
ISBN 3-11-096403-1
Classificazione AN 70300
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Table of Contents -- INTRODUCTIONS -- FOREWORD / Abad Hiraldo, Ramón -- Chapter One. "Planning for International Information Exchange and Cooperation: The IFLA/SEFLIN International Summit on Library Cooperation in the Americas" / Massis, Bruce E. -- Chapter Two. "Models of Cooperation" / Rodriguez, Adolfo -- Chapter Three. "International Cooperative Efforts in Library and Information Science Education." -- Chapter Four. "An Overview of Library Cooperation in the Caribbean" / Ferguson, Stephney -- Chapter Five. "Interlibrary Loan: Integral Component of Global Resource Sharing / Seal, Robert A. -- Chapter Six. "An Overview of the PAHO Virtual Health Library / Greenridge, Ernesta -- Chapter Seven. "International Resource Sharing: The ARL Latin Americanist Research Resources Project" / Williams, Gayle -- Chapter Eight. "Universidad Argentina de la Empres (UADE) Virtual Library in Argentina: New Challenges to Leadership" / Borches, Patricia -- Chapter Nine. "Considerations, Challenges, and Concerns for Providing Library Services to Nova Southeastern University's Distance Students in Latin American and the Caribbean" / Ramirez, Laura L. / Tuñon, Johanna -- Chapter Ten. Multiple Consortia: How They Work Together" / Nevins, Kate -- Chapter Eleven "Mi Servicio de Biblioteca" / Mayberry, Charles R. -- Biographies Of Contributors -- Backmatter
Record Nr. UNINA-9910823435703321
München : , : K.G. Saur, , 2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui