Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Agri marketing
| Agri marketing |
| Pubbl/distr/stampa | [Niles, IL], : [Century Communications] |
| Descrizione fisica | 1 online resource |
| Disciplina | [E] |
| Soggetto topico |
Agriculture - Economic aspects
Farm produce Produce trade |
| Soggetto genere / forma | Periodicals. |
| Classificazione |
83.66
85.40 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996215973803316 |
| [Niles, IL], : [Century Communications] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Agri marketing
| Agri marketing |
| Pubbl/distr/stampa | [Niles, IL], : [Century Communications] |
| Descrizione fisica | 1 online resource |
| Disciplina | [E] |
| Soggetto topico |
Agriculture - Economic aspects
Farm produce Produce trade |
| Soggetto genere / forma | Periodicals. |
| Classificazione |
83.66
85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679944203321 |
| [Niles, IL], : [Century Communications] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski
| And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Customer services
Success in business |
| ISBN |
0-470-76990-4
1-282-72888-1 9786612728884 0-470-76988-2 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Executive summary : The 5 core principles for turning clients and prospects into raving fans -- First principle : What are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : Focus your marketing on benefits, results and a call to action : what's really in it for them -- Third principle : Go viral! Create memorable impactful messaging worthy of a pass-along -- Fourth principle : Leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : The critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful email and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today. |
| Record Nr. | UNINA-9910785007703321 |
Kuzmeski Maribeth
|
||
| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski
| And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Customer services
Success in business |
| ISBN |
0-470-76990-4
1-282-72888-1 9786612728884 0-470-76988-2 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Executive summary : The 5 core principles for turning clients and prospects into raving fans -- First principle : What are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : Focus your marketing on benefits, results and a call to action : what's really in it for them -- Third principle : Go viral! Create memorable impactful messaging worthy of a pass-along -- Fourth principle : Leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : The critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful email and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today. |
| Record Nr. | UNINA-9910822611903321 |
|
Kuzmeski Maribeth
|
||
| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910451292803321 |
|
Wang Jing <1950->
|
||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| ISBN |
0-674-26823-7
0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910777461203321 |
|
Wang Jing <1950->
|
||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| ISBN |
0-674-26823-7
0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910823269903321 |
|
Wang Jing <1950->
|
||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brands : the logos of the global economy / / elia Lury
| Brands : the logos of the global economy / / elia Lury |
| Autore | Lury Celia |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (180 p.) |
| Disciplina | 658.8/27 |
| Collana | International library of sociology |
| Soggetto topico |
Brand name products
Business names Marketing Globalization - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786610242344
1-134-52917-1 1-280-24234-5 0-203-49502-0 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
| Record Nr. | UNINA-9910450451203321 |
|
Lury Celia
|
||
| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brands : the logos of the global economy / / elia Lury
| Brands : the logos of the global economy / / elia Lury |
| Autore | Lury Celia |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (180 p.) |
| Disciplina | 658.8/27 |
| Collana | International library of sociology |
| Soggetto topico |
Brand name products
Business names Marketing Globalization - Economic aspects |
| ISBN |
81-7649-480-1
1-134-52916-3 9786610242344 1-134-52917-1 1-280-24234-5 0-203-49502-0 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
| Record Nr. | UNINA-9910783742903321 |
|
Lury Celia
|
||
| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brands : the logos of the global economy / / elia Lury
| Brands : the logos of the global economy / / elia Lury |
| Autore | Lury Celia |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (180 p.) |
| Disciplina | 658.8/27 |
| Collana | International library of sociology |
| Soggetto topico |
Brand name products
Business names Marketing Globalization - Economic aspects |
| ISBN |
81-7649-480-1
1-134-52916-3 9786610242344 1-134-52917-1 1-280-24234-5 0-203-49502-0 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
| Record Nr. | UNISA-996199891803316 |
|
Lury Celia
|
||
| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
