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Beyond the babble [[electronic resource] ] : leadership communication that drives results / / Bob Matha and Macy Boehm ; foreword by Marcia Silverman
Beyond the babble [[electronic resource] ] : leadership communication that drives results / / Bob Matha and Macy Boehm ; foreword by Marcia Silverman
Autore Matha Bob <1953->
Edizione [1st ed.]
Pubbl/distr/stampa San Francisco, : Jossey-Bass, c2008
Descrizione fisica 1 online resource (233 p.)
Disciplina 658.4/5
Altri autori (Persone) BoehmMacy
Soggetto topico Communication in management
Leadership
Soggetto genere / forma Electronic books.
ISBN 1-119-20950-1
1-281-38166-7
9786611381660
0-470-29407-8
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Beyond the Babble: Leadership Communication That Drives Results; Contents; Foreword; The Authors; Acknowledgments; Introduction; Chapter 1: The Power of Communication; ON STRATEGY COMMUNICATION CUTS THROUGH BABBLE; EFFECTIVE COMMUNICATION GETS RESULTS; WHY COMMUNICATION MAKES A DIFFERENCE; SUMMARY; Chapter 2: On Strategy Communication: An Overview; THE ACTION EQUATION; THE PEOPLE CHANNEL; SUMMARY; Chapter 3: What Do You Need Employees to Do?; THE ELEMENTS OF ON STRATEGY DIRECTION; SETTING A CLEAR PATH FOR THE LAND OF OZ; SUMMARY; Chapter 4: What Do Employees Need to Know to Take Action?
THEY NEED TO KNOW WHY WHO NEEDS TO KNOW?; THE LAND OF OZ KNOWS; SUMMARY; Chapter 5: What Do Employees Need to Feel to Take Action?; BE AN ORGANIZATIONAL PSYCHOLOGIST; GETTING THE INSIGHTS YOU NEED; THE LAND OF OZ GETS EMOTIONAL; SUMMARY; Chapter 6: The "Why Nots": What's Getting in the Way?; THE BEHAVIOR CHAIN; ADDRESSING A "WHY NOT"; BE AN ORGANIZATIONAL ARCHAEOLOGIST; THE LAND OF OZ CONFRONTS ITS DEMONS; SUMMARY; Chapter 7: Package: Turn the Action Equation into a Conversation; CONVERSATIONS ARE "IN THE MOMENT"; THE MEMORY ISSUE; THE CONVERSATION PLATFORM; THE LAND OF OZ GETS READY TO ROLL
WHEN ISSUES ARE THE ISSUE SUMMARY; Chapter 8: Align: Make Sure All Leaders Are On Strategy; DON'T BE FOOLED; START AT THE TOP AND WORK TO THE FRONT LINE; PROMOTE OPEN DISCUSSION AT MULTIPLE LEVELS; INCLUDE INFORMAL LEADERS IN THE PEOPLE CHANNEL; SUMMARY; Chapter 9: Equip: Give Leaders the Tools They Need to Communicate On Strategy; TRAIN LEADERS AS IF STRATEGY DEPENDED ON IT; SUPPORT LOCAL LEADERS AND THE PEOPLE CHANNEL; RECOGNIZE AND STRENGTHEN THE WEAK LINKS; COMPLEMENTARY LEADER ASSIGNMENTS; SUMMARY; Chapter 10: Drive and Support: Orchestrate and Sustain On Strategy Conversation
CREATE A DRUMBEAT TO RAISE THE VOLUME, RUN A CAMPAIGN; HOW COMMUNICATION (THE FUNCTION) CAN HELP; SUMMARY; Chapter 11: The Top Leader's Role; EXPECT A LOT; MEASUREMENT; REWARD, RECOGNIZE, AND HOLD ACCOUNTABLE; PRIORITIZE; LEAD BY EXAMPLE; Chapter 12: "How to" Resource Guide; CONDUCTING DISCUSSION GROUPS; THE MEMORY GAME; ALIGNMENT INTERVIEWS AND SNAPSHOT; THE CONSIDER-DIALOGUE-SOLVE PROCESS; CONDUCTING A "RED FACE" TEST; IDENTIFYING INFORMAL LEADERS; SELECTING VEHICLES: OPPORTUNITIES ABOUND; Glossary of Terms; Notes; Index
Record Nr. UNINA-9910454652803321
Matha Bob <1953->  
San Francisco, : Jossey-Bass, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Beyond the babble [[electronic resource] ] : leadership communication that drives results / / Bob Matha and Macy Boehm ; foreword by Marcia Silverman
Beyond the babble [[electronic resource] ] : leadership communication that drives results / / Bob Matha and Macy Boehm ; foreword by Marcia Silverman
Autore Matha Bob <1953->
Edizione [1st ed.]
Pubbl/distr/stampa San Francisco, : Jossey-Bass, c2008
Descrizione fisica 1 online resource (233 p.)
Disciplina 658.4/5
Altri autori (Persone) BoehmMacy
Soggetto topico Communication in management
Leadership
ISBN 1-119-20950-1
1-281-38166-7
9786611381660
0-470-29407-8
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Beyond the Babble: Leadership Communication That Drives Results; Contents; Foreword; The Authors; Acknowledgments; Introduction; Chapter 1: The Power of Communication; ON STRATEGY COMMUNICATION CUTS THROUGH BABBLE; EFFECTIVE COMMUNICATION GETS RESULTS; WHY COMMUNICATION MAKES A DIFFERENCE; SUMMARY; Chapter 2: On Strategy Communication: An Overview; THE ACTION EQUATION; THE PEOPLE CHANNEL; SUMMARY; Chapter 3: What Do You Need Employees to Do?; THE ELEMENTS OF ON STRATEGY DIRECTION; SETTING A CLEAR PATH FOR THE LAND OF OZ; SUMMARY; Chapter 4: What Do Employees Need to Know to Take Action?
THEY NEED TO KNOW WHY WHO NEEDS TO KNOW?; THE LAND OF OZ KNOWS; SUMMARY; Chapter 5: What Do Employees Need to Feel to Take Action?; BE AN ORGANIZATIONAL PSYCHOLOGIST; GETTING THE INSIGHTS YOU NEED; THE LAND OF OZ GETS EMOTIONAL; SUMMARY; Chapter 6: The "Why Nots": What's Getting in the Way?; THE BEHAVIOR CHAIN; ADDRESSING A "WHY NOT"; BE AN ORGANIZATIONAL ARCHAEOLOGIST; THE LAND OF OZ CONFRONTS ITS DEMONS; SUMMARY; Chapter 7: Package: Turn the Action Equation into a Conversation; CONVERSATIONS ARE "IN THE MOMENT"; THE MEMORY ISSUE; THE CONVERSATION PLATFORM; THE LAND OF OZ GETS READY TO ROLL
WHEN ISSUES ARE THE ISSUE SUMMARY; Chapter 8: Align: Make Sure All Leaders Are On Strategy; DON'T BE FOOLED; START AT THE TOP AND WORK TO THE FRONT LINE; PROMOTE OPEN DISCUSSION AT MULTIPLE LEVELS; INCLUDE INFORMAL LEADERS IN THE PEOPLE CHANNEL; SUMMARY; Chapter 9: Equip: Give Leaders the Tools They Need to Communicate On Strategy; TRAIN LEADERS AS IF STRATEGY DEPENDED ON IT; SUPPORT LOCAL LEADERS AND THE PEOPLE CHANNEL; RECOGNIZE AND STRENGTHEN THE WEAK LINKS; COMPLEMENTARY LEADER ASSIGNMENTS; SUMMARY; Chapter 10: Drive and Support: Orchestrate and Sustain On Strategy Conversation
CREATE A DRUMBEAT TO RAISE THE VOLUME, RUN A CAMPAIGN; HOW COMMUNICATION (THE FUNCTION) CAN HELP; SUMMARY; Chapter 11: The Top Leader's Role; EXPECT A LOT; MEASUREMENT; REWARD, RECOGNIZE, AND HOLD ACCOUNTABLE; PRIORITIZE; LEAD BY EXAMPLE; Chapter 12: "How to" Resource Guide; CONDUCTING DISCUSSION GROUPS; THE MEMORY GAME; ALIGNMENT INTERVIEWS AND SNAPSHOT; THE CONSIDER-DIALOGUE-SOLVE PROCESS; CONDUCTING A "RED FACE" TEST; IDENTIFYING INFORMAL LEADERS; SELECTING VEHICLES: OPPORTUNITIES ABOUND; Glossary of Terms; Notes; Index
Record Nr. UNINA-9910782156103321
Matha Bob <1953->  
San Francisco, : Jossey-Bass, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brilliance by design [[electronic resource] ] : creating learning experiences that connect, inspire, and ENGAGE / / Vicki Halsey
Brilliance by design [[electronic resource] ] : creating learning experiences that connect, inspire, and ENGAGE / / Vicki Halsey
Autore Halsey Vicki <1955->
Edizione [1st ed.]
Pubbl/distr/stampa San Francisco, : Berrett-Koehler Publishers, c2011
Descrizione fisica 1 online resource (241 p.)
Disciplina 658.3/124
Soggetto topico Organizational learning
Learning
Employees - Training of
Effective teaching
ISBN 1-282-96127-6
9786612961274
1-60509-423-4
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Preface; Introduction: The Time for Brilliance Has Come; 1 Fire Up the Synergy between Learners and Teachers; 2 Craft Content That Sings; 3 The ENGAGE Model: An Overview; 4 Step 1: Energize Learners; 5 Step 2: Navigate Content; 6 Step 3: Generate Meaning; 7 Step 4: Apply to Real World; 8 Step 5: Gauge and Celebrate; 9 Step 6: Extend Learning to Action; 10 Bringing Out Brilliance in the Virtual Classroom; Conclusion: A Legacy of Learning; Resources; A: Free Assessment-The Building Excellence Survey; B: Getting Started Creating Brilliance by Design; Running a Meeting
Designing a WorkshopC: Do- It- Yourself Templates; Notes; Bibliography; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Z; About the Author
Record Nr. UNINA-9910791653603321
Halsey Vicki <1955->  
San Francisco, : Berrett-Koehler Publishers, c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Collaborative process improvement : with examples from the software world / / Celeste Labrunda Yeakley, Jeffrey D. Fiebrich
Collaborative process improvement : with examples from the software world / / Celeste Labrunda Yeakley, Jeffrey D. Fiebrich
Autore Yeakley Celeste Labrunda
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley-Interscience, , c2007
Descrizione fisica 1 PDF (xxi, 178 pages) : illustrations
Altri autori (Persone) FiebrichJeffrey D
Collana Practitioners
Soggetto topico Computer software industry - Management
Computer software - Development - Management
Computer software - Quality control
Reengineering (Management)
Business & Economics
Industries
ISBN 1-119-13466-8
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto List of Figures. -- Preface. -- How to Read This Book. -- Introduction. -- Special Thanks and Acknowledgments. -- Chapter 1. Your World-Understanding Your Situation and Preparing First Steps. -- Chapter 2. Welcome to the World-Establishing Advocates and Champions. -- Chapter 3. Drawing Your Map-Initiating your CPI Program. -- Chapter 4. World Vision-Training the Organization. -- Chapter 5. World Views-Addressing the Capital Q. -- Chapter 6. Around the World-Acknowledging Cultural Diversity. -- Chapter 7. Move Your World-Managing Change. -- Chapter 8. Rock Your World-Encouraging Process Perpetual Motion. -- Chapter 9. Your World of Influence-Sneezing and Spreading the Improvement Virus. -- Chapter 10. World Climate-Checking for Vital Signs. -- Chapter 11. World Health-Evaluating Progress. -- Chapter 12. World News-Rewarding and Recognizing Work. -- Chapter 13. Modern World-Building Meaningful Quality Pictures. -- Chapter 14. One World-Uniting Your Change Maps with the New World View. -- Definitions. -- Acronyms. -- References and Resources. -- Index.
Record Nr. UNINA-9910131420603321
Yeakley Celeste Labrunda  
Hoboken, New Jersey : , : Wiley-Interscience, , c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Collaborative process improvement : with examples from the software world / / Celeste Labrunda Yeakley, Jeffrey D. Fiebrich
Collaborative process improvement : with examples from the software world / / Celeste Labrunda Yeakley, Jeffrey D. Fiebrich
Autore Yeakley Celeste Labrunda
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley-Interscience, , c2007
Descrizione fisica 1 PDF (xxi, 178 pages) : illustrations
Altri autori (Persone) FiebrichJeffrey D
Collana Practitioners
Soggetto topico Computer software industry - Management
Computer software - Development - Management
Computer software - Quality control
Reengineering (Management)
Business & Economics
Industries
ISBN 1-119-13466-8
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto List of Figures. -- Preface. -- How to Read This Book. -- Introduction. -- Special Thanks and Acknowledgments. -- Chapter 1. Your World-Understanding Your Situation and Preparing First Steps. -- Chapter 2. Welcome to the World-Establishing Advocates and Champions. -- Chapter 3. Drawing Your Map-Initiating your CPI Program. -- Chapter 4. World Vision-Training the Organization. -- Chapter 5. World Views-Addressing the Capital Q. -- Chapter 6. Around the World-Acknowledging Cultural Diversity. -- Chapter 7. Move Your World-Managing Change. -- Chapter 8. Rock Your World-Encouraging Process Perpetual Motion. -- Chapter 9. Your World of Influence-Sneezing and Spreading the Improvement Virus. -- Chapter 10. World Climate-Checking for Vital Signs. -- Chapter 11. World Health-Evaluating Progress. -- Chapter 12. World News-Rewarding and Recognizing Work. -- Chapter 13. Modern World-Building Meaningful Quality Pictures. -- Chapter 14. One World-Uniting Your Change Maps with the New World View. -- Definitions. -- Acronyms. -- References and Resources. -- Index.
Record Nr. UNINA-9910830366903321
Yeakley Celeste Labrunda  
Hoboken, New Jersey : , : Wiley-Interscience, , c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Complexity and management : fad or radical challenge to systems thinking? / / Ralph D. Stacey, Douglas Griffin and Patricia Shaw
Complexity and management : fad or radical challenge to systems thinking? / / Ralph D. Stacey, Douglas Griffin and Patricia Shaw
Autore Stacey Ralph D.
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2000
Descrizione fisica 1 online resource (241 p.)
Disciplina 302.35
658.4
Altri autori (Persone) GriffinDouglas <1946->
ShawPatricia <1953->
Collana Complexity and emergence in organizations Complexity and management
Soggetto topico Complex organizations
Complexity (Philosophy)
Industrial management
Interorganizational relations
Organizational change
Organizational effectiveness
System analysis
Organizational effectiveness - Management
Management
Business & Economics
Management Styles & Communication
ISBN 0-203-18468-8
1-280-35461-5
1-134-53897-9
0-203-19015-7
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Contents; Series preface; Introduction: getting things done in organizations; ~Getting things done, anyway~; Ways of thinking; Outline of the book; The age-old question of stability and change; The claims of management complexity writers; Moving toward a knowable future; Human freedom and the scientific method; The importance of Kant's contribution; Conclusion; Moving toward an unknowable future; Chance and adaptation; Alternatives to some of Darwin's views; Darwin and the neo-Darwinian synthesis; Five ways of understanding stability and change; Conclusion
Limits of systems thinking: focusing on knowable futuresDealing with human participation and freedom; Scientific management: ignoring interaction; Systems thinking: splitting choice and interaction; Conclusion; How the complexity sciences deal with the future; Chaos theory: unfolding an enfolded future; Chaos theory as Formative Teleology; Dissipative structure theory: constructing an unknowable future; Conclusion; Complexity and the emergence of novelty; Review of the management complexity writers' claim; Conclusion: the challenge; Differing views on complexity in organizations
Complexity and the dynamics of industries: limits to control and the origins of noveltyMarion's analysis of causality in complex systems; Complexity and the dynamics of organizations: sustaining the illusion of control; Conclusion; Complexity and human action; Human action in the dominant management discourse: focusing on the individual; Human action in complexity: retaining the individual focus; Transformation and human action: focusing on relationship and participation; Conclusion; Getting things done in organizations: from systems to complex responsive processes
Key elements of our projectThe books in this series; Appendix 1: The origins of Western notions of causality; Appendix 2: Complexity sciences as sources of analogy; Appendix 3: The movement of our thought; Bibliography; Index
Record Nr. UNISA-996262842603316
Stacey Ralph D.  
London ; ; New York : , : Routledge, , 2000
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Complexity and management : fad or radical challenge to systems thinking? / / Ralph D. Stacey, Douglas Griffin and Patricia Shaw
Complexity and management : fad or radical challenge to systems thinking? / / Ralph D. Stacey, Douglas Griffin and Patricia Shaw
Autore Stacey Ralph D.
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2000
Descrizione fisica 1 online resource (241 p.)
Disciplina 302.35
658.4
Altri autori (Persone) GriffinDouglas <1946->
ShawPatricia <1953->
Collana Complexity and emergence in organizations Complexity and management
Soggetto topico Complex organizations
Complexity (Philosophy)
Industrial management
Interorganizational relations
Organizational change
Organizational effectiveness
System analysis
Organizational effectiveness - Management
Management
Business & Economics
Management Styles & Communication
ISBN 0-203-18468-8
1-280-35461-5
1-134-53897-9
0-203-19015-7
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Contents; Series preface; Introduction: getting things done in organizations; ~Getting things done, anyway~; Ways of thinking; Outline of the book; The age-old question of stability and change; The claims of management complexity writers; Moving toward a knowable future; Human freedom and the scientific method; The importance of Kant's contribution; Conclusion; Moving toward an unknowable future; Chance and adaptation; Alternatives to some of Darwin's views; Darwin and the neo-Darwinian synthesis; Five ways of understanding stability and change; Conclusion
Limits of systems thinking: focusing on knowable futuresDealing with human participation and freedom; Scientific management: ignoring interaction; Systems thinking: splitting choice and interaction; Conclusion; How the complexity sciences deal with the future; Chaos theory: unfolding an enfolded future; Chaos theory as Formative Teleology; Dissipative structure theory: constructing an unknowable future; Conclusion; Complexity and the emergence of novelty; Review of the management complexity writers' claim; Conclusion: the challenge; Differing views on complexity in organizations
Complexity and the dynamics of industries: limits to control and the origins of noveltyMarion's analysis of causality in complex systems; Complexity and the dynamics of organizations: sustaining the illusion of control; Conclusion; Complexity and human action; Human action in the dominant management discourse: focusing on the individual; Human action in complexity: retaining the individual focus; Transformation and human action: focusing on relationship and participation; Conclusion; Getting things done in organizations: from systems to complex responsive processes
Key elements of our projectThe books in this series; Appendix 1: The origins of Western notions of causality; Appendix 2: Complexity sciences as sources of analogy; Appendix 3: The movement of our thought; Bibliography; Index
Record Nr. UNINA-9910679520103321
Stacey Ralph D.  
London ; ; New York : , : Routledge, , 2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cooperative systems design [[electronic resource] ] : seamless integration of artifacts and conversations--enhanced concepts of infrastructure for communication / / edited by Parina Hassanaly ... [et al.]
Cooperative systems design [[electronic resource] ] : seamless integration of artifacts and conversations--enhanced concepts of infrastructure for communication / / edited by Parina Hassanaly ... [et al.]
Pubbl/distr/stampa Netherlands, : IOS Press, 2006
Descrizione fisica 1 online resource (300 p.)
Disciplina 006.3
Altri autori (Persone) HassanalyParina
Collana Frontiers in artificial intelligence and applications
Soggetto topico System design
Computer networks
ISBN 6610428697
1-280-42869-4
9786610428694
1-4237-9749-3
1-60750-169-4
600-00-0381-1
1-60129-147-7
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Title page; From the Editors; Conference Committee; Program Committee; Contents; Invited Speaker; Collaboration: Bad Words and Strong Documents; Papers; Beyond Electronic Patient's File: Assisting Conversations in a Healthcare Network; On a Mission Without a Home Base: Conceptualizing Nomadicity in Student Group Work; Annotations: A Functionality to Support Cooperation, Coordination and Awareness in the Electronic Medical Record; Pair Programming and the Re-Appropriation of Individual Tools for Collaborative Software Development; Memetic: An Infrastructure for Meeting Memory
Cooperation and Ubiquitous Computing: An Architecture Towards Their Integration Torres, a Conceptual Framework for Articulation Work Across Boundaries; Multimodality and Parallelism in Design Interaction: Co-Designers' Alignment and Coalitions; Editable Chat Logs: A Concept for Seamless Integration of Chat Conversations and Documents in Shared Workspaces; Mediated Communication Behavior in Distributed Networks of Practice; Intelligent Automation in Collaborative Systems; The Integration of Asynchronous and Synchronous Communication Support in Cooperative Systems
Five Levels of Collaboration - Five Levels of ICT Support?A Thin Mobile Client for a Groupware Application; The Underwhelming Effects of Location-Awareness of Others on Collaboration in a Pervasive Game; A Practical Sense of Knowing: Exploring Awareness Strategies in a Mobile Workplace; Collaboration Support by Co-Ownership of Documents; To Share or Not to Share - Distributed Collaboration in Interactive Workspaces; Author Index
Record Nr. UNINA-9910784249003321
Netherlands, : IOS Press, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
Pubbl/distr/stampa Hackensack, New Jersey, : World Scientific Pub., c2004
Descrizione fisica 1 online resource (279 p.)
Disciplina 658.827
Altri autori (Persone) RothacherAlbrecht
Soggetto topico Brand name products - Management
Branding (Marketing)
Corporate culture
Corporate image
Competition, International
Soggetto genere / forma Electronic books.
Soggetto non controllato Comparative business cultures
Global brands
ISBN 1-281-87259-8
9786611872595
981-256-305-9
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects
Bibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss""
Coke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit
History of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years
The Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture
Bibliography
Record Nr. UNINA-9910454299103321
Hackensack, New Jersey, : World Scientific Pub., c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
Pubbl/distr/stampa Hackensack, New Jersey, : World Scientific Pub., c2004
Descrizione fisica 1 online resource (279 p.)
Disciplina 658.827
Altri autori (Persone) RothacherAlbrecht
Soggetto topico Brand name products - Management
Branding (Marketing)
Corporate culture
Corporate image
Competition, International
Soggetto non controllato Comparative business cultures
Global brands
ISBN 1-281-87259-8
9786611872595
981-256-305-9
Classificazione 85.08
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects
Bibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss""
Coke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit
History of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years
The Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture
Bibliography
Record Nr. UNINA-9910782120203321
Hackensack, New Jersey, : World Scientific Pub., c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui