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Beyond the babble [[electronic resource] ] : leadership communication that drives results / / Bob Matha and Macy Boehm ; foreword by Marcia Silverman
| Beyond the babble [[electronic resource] ] : leadership communication that drives results / / Bob Matha and Macy Boehm ; foreword by Marcia Silverman |
| Autore | Matha Bob <1953-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2008 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 658.4/5 |
| Altri autori (Persone) | BoehmMacy |
| Soggetto topico |
Communication in management
Leadership |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20950-1
1-281-38166-7 9786611381660 0-470-29407-8 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Beyond the Babble: Leadership Communication That Drives Results; Contents; Foreword; The Authors; Acknowledgments; Introduction; Chapter 1: The Power of Communication; ON STRATEGY COMMUNICATION CUTS THROUGH BABBLE; EFFECTIVE COMMUNICATION GETS RESULTS; WHY COMMUNICATION MAKES A DIFFERENCE; SUMMARY; Chapter 2: On Strategy Communication: An Overview; THE ACTION EQUATION; THE PEOPLE CHANNEL; SUMMARY; Chapter 3: What Do You Need Employees to Do?; THE ELEMENTS OF ON STRATEGY DIRECTION; SETTING A CLEAR PATH FOR THE LAND OF OZ; SUMMARY; Chapter 4: What Do Employees Need to Know to Take Action?
THEY NEED TO KNOW WHY WHO NEEDS TO KNOW?; THE LAND OF OZ KNOWS; SUMMARY; Chapter 5: What Do Employees Need to Feel to Take Action?; BE AN ORGANIZATIONAL PSYCHOLOGIST; GETTING THE INSIGHTS YOU NEED; THE LAND OF OZ GETS EMOTIONAL; SUMMARY; Chapter 6: The "Why Nots": What's Getting in the Way?; THE BEHAVIOR CHAIN; ADDRESSING A "WHY NOT"; BE AN ORGANIZATIONAL ARCHAEOLOGIST; THE LAND OF OZ CONFRONTS ITS DEMONS; SUMMARY; Chapter 7: Package: Turn the Action Equation into a Conversation; CONVERSATIONS ARE "IN THE MOMENT"; THE MEMORY ISSUE; THE CONVERSATION PLATFORM; THE LAND OF OZ GETS READY TO ROLL WHEN ISSUES ARE THE ISSUE SUMMARY; Chapter 8: Align: Make Sure All Leaders Are On Strategy; DON'T BE FOOLED; START AT THE TOP AND WORK TO THE FRONT LINE; PROMOTE OPEN DISCUSSION AT MULTIPLE LEVELS; INCLUDE INFORMAL LEADERS IN THE PEOPLE CHANNEL; SUMMARY; Chapter 9: Equip: Give Leaders the Tools They Need to Communicate On Strategy; TRAIN LEADERS AS IF STRATEGY DEPENDED ON IT; SUPPORT LOCAL LEADERS AND THE PEOPLE CHANNEL; RECOGNIZE AND STRENGTHEN THE WEAK LINKS; COMPLEMENTARY LEADER ASSIGNMENTS; SUMMARY; Chapter 10: Drive and Support: Orchestrate and Sustain On Strategy Conversation CREATE A DRUMBEAT TO RAISE THE VOLUME, RUN A CAMPAIGN; HOW COMMUNICATION (THE FUNCTION) CAN HELP; SUMMARY; Chapter 11: The Top Leader's Role; EXPECT A LOT; MEASUREMENT; REWARD, RECOGNIZE, AND HOLD ACCOUNTABLE; PRIORITIZE; LEAD BY EXAMPLE; Chapter 12: "How to" Resource Guide; CONDUCTING DISCUSSION GROUPS; THE MEMORY GAME; ALIGNMENT INTERVIEWS AND SNAPSHOT; THE CONSIDER-DIALOGUE-SOLVE PROCESS; CONDUCTING A "RED FACE" TEST; IDENTIFYING INFORMAL LEADERS; SELECTING VEHICLES: OPPORTUNITIES ABOUND; Glossary of Terms; Notes; Index |
| Record Nr. | UNINA-9910454652803321 |
Matha Bob <1953->
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| San Francisco, : Jossey-Bass, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beyond the babble [[electronic resource] ] : leadership communication that drives results / / Bob Matha and Macy Boehm ; foreword by Marcia Silverman
| Beyond the babble [[electronic resource] ] : leadership communication that drives results / / Bob Matha and Macy Boehm ; foreword by Marcia Silverman |
| Autore | Matha Bob <1953-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2008 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 658.4/5 |
| Altri autori (Persone) | BoehmMacy |
| Soggetto topico |
Communication in management
Leadership |
| ISBN |
1-119-20950-1
1-281-38166-7 9786611381660 0-470-29407-8 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Beyond the Babble: Leadership Communication That Drives Results; Contents; Foreword; The Authors; Acknowledgments; Introduction; Chapter 1: The Power of Communication; ON STRATEGY COMMUNICATION CUTS THROUGH BABBLE; EFFECTIVE COMMUNICATION GETS RESULTS; WHY COMMUNICATION MAKES A DIFFERENCE; SUMMARY; Chapter 2: On Strategy Communication: An Overview; THE ACTION EQUATION; THE PEOPLE CHANNEL; SUMMARY; Chapter 3: What Do You Need Employees to Do?; THE ELEMENTS OF ON STRATEGY DIRECTION; SETTING A CLEAR PATH FOR THE LAND OF OZ; SUMMARY; Chapter 4: What Do Employees Need to Know to Take Action?
THEY NEED TO KNOW WHY WHO NEEDS TO KNOW?; THE LAND OF OZ KNOWS; SUMMARY; Chapter 5: What Do Employees Need to Feel to Take Action?; BE AN ORGANIZATIONAL PSYCHOLOGIST; GETTING THE INSIGHTS YOU NEED; THE LAND OF OZ GETS EMOTIONAL; SUMMARY; Chapter 6: The "Why Nots": What's Getting in the Way?; THE BEHAVIOR CHAIN; ADDRESSING A "WHY NOT"; BE AN ORGANIZATIONAL ARCHAEOLOGIST; THE LAND OF OZ CONFRONTS ITS DEMONS; SUMMARY; Chapter 7: Package: Turn the Action Equation into a Conversation; CONVERSATIONS ARE "IN THE MOMENT"; THE MEMORY ISSUE; THE CONVERSATION PLATFORM; THE LAND OF OZ GETS READY TO ROLL WHEN ISSUES ARE THE ISSUE SUMMARY; Chapter 8: Align: Make Sure All Leaders Are On Strategy; DON'T BE FOOLED; START AT THE TOP AND WORK TO THE FRONT LINE; PROMOTE OPEN DISCUSSION AT MULTIPLE LEVELS; INCLUDE INFORMAL LEADERS IN THE PEOPLE CHANNEL; SUMMARY; Chapter 9: Equip: Give Leaders the Tools They Need to Communicate On Strategy; TRAIN LEADERS AS IF STRATEGY DEPENDED ON IT; SUPPORT LOCAL LEADERS AND THE PEOPLE CHANNEL; RECOGNIZE AND STRENGTHEN THE WEAK LINKS; COMPLEMENTARY LEADER ASSIGNMENTS; SUMMARY; Chapter 10: Drive and Support: Orchestrate and Sustain On Strategy Conversation CREATE A DRUMBEAT TO RAISE THE VOLUME, RUN A CAMPAIGN; HOW COMMUNICATION (THE FUNCTION) CAN HELP; SUMMARY; Chapter 11: The Top Leader's Role; EXPECT A LOT; MEASUREMENT; REWARD, RECOGNIZE, AND HOLD ACCOUNTABLE; PRIORITIZE; LEAD BY EXAMPLE; Chapter 12: "How to" Resource Guide; CONDUCTING DISCUSSION GROUPS; THE MEMORY GAME; ALIGNMENT INTERVIEWS AND SNAPSHOT; THE CONSIDER-DIALOGUE-SOLVE PROCESS; CONDUCTING A "RED FACE" TEST; IDENTIFYING INFORMAL LEADERS; SELECTING VEHICLES: OPPORTUNITIES ABOUND; Glossary of Terms; Notes; Index |
| Record Nr. | UNINA-9910782156103321 |
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Matha Bob <1953->
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| San Francisco, : Jossey-Bass, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brilliance by design [[electronic resource] ] : creating learning experiences that connect, inspire, and ENGAGE / / Vicki Halsey
| Brilliance by design [[electronic resource] ] : creating learning experiences that connect, inspire, and ENGAGE / / Vicki Halsey |
| Autore | Halsey Vicki <1955-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, c2011 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 658.3/124 |
| Soggetto topico |
Organizational learning
Learning Employees - Training of Effective teaching |
| ISBN |
1-282-96127-6
9786612961274 1-60509-423-4 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; Introduction: The Time for Brilliance Has Come; 1 Fire Up the Synergy between Learners and Teachers; 2 Craft Content That Sings; 3 The ENGAGE Model: An Overview; 4 Step 1: Energize Learners; 5 Step 2: Navigate Content; 6 Step 3: Generate Meaning; 7 Step 4: Apply to Real World; 8 Step 5: Gauge and Celebrate; 9 Step 6: Extend Learning to Action; 10 Bringing Out Brilliance in the Virtual Classroom; Conclusion: A Legacy of Learning; Resources; A: Free Assessment-The Building Excellence Survey; B: Getting Started Creating Brilliance by Design; Running a Meeting
Designing a WorkshopC: Do- It- Yourself Templates; Notes; Bibliography; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Z; About the Author |
| Record Nr. | UNINA-9910791653603321 |
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Halsey Vicki <1955->
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| San Francisco, : Berrett-Koehler Publishers, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Collaborative process improvement : with examples from the software world / / Celeste Labrunda Yeakley, Jeffrey D. Fiebrich
| Collaborative process improvement : with examples from the software world / / Celeste Labrunda Yeakley, Jeffrey D. Fiebrich |
| Autore | Yeakley Celeste Labrunda |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley-Interscience, , c2007 |
| Descrizione fisica | 1 PDF (xxi, 178 pages) : illustrations |
| Altri autori (Persone) | FiebrichJeffrey D |
| Collana | Practitioners |
| Soggetto topico |
Computer software industry - Management
Computer software - Development - Management Computer software - Quality control Reengineering (Management) Business & Economics Industries |
| ISBN | 1-119-13466-8 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of Figures. -- Preface. -- How to Read This Book. -- Introduction. -- Special Thanks and Acknowledgments. -- Chapter 1. Your World-Understanding Your Situation and Preparing First Steps. -- Chapter 2. Welcome to the World-Establishing Advocates and Champions. -- Chapter 3. Drawing Your Map-Initiating your CPI Program. -- Chapter 4. World Vision-Training the Organization. -- Chapter 5. World Views-Addressing the Capital Q. -- Chapter 6. Around the World-Acknowledging Cultural Diversity. -- Chapter 7. Move Your World-Managing Change. -- Chapter 8. Rock Your World-Encouraging Process Perpetual Motion. -- Chapter 9. Your World of Influence-Sneezing and Spreading the Improvement Virus. -- Chapter 10. World Climate-Checking for Vital Signs. -- Chapter 11. World Health-Evaluating Progress. -- Chapter 12. World News-Rewarding and Recognizing Work. -- Chapter 13. Modern World-Building Meaningful Quality Pictures. -- Chapter 14. One World-Uniting Your Change Maps with the New World View. -- Definitions. -- Acronyms. -- References and Resources. -- Index. |
| Record Nr. | UNINA-9910131420603321 |
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Yeakley Celeste Labrunda
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| Hoboken, New Jersey : , : Wiley-Interscience, , c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Collaborative process improvement : with examples from the software world / / Celeste Labrunda Yeakley, Jeffrey D. Fiebrich
| Collaborative process improvement : with examples from the software world / / Celeste Labrunda Yeakley, Jeffrey D. Fiebrich |
| Autore | Yeakley Celeste Labrunda |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley-Interscience, , c2007 |
| Descrizione fisica | 1 PDF (xxi, 178 pages) : illustrations |
| Altri autori (Persone) | FiebrichJeffrey D |
| Collana | Practitioners |
| Soggetto topico |
Computer software industry - Management
Computer software - Development - Management Computer software - Quality control Reengineering (Management) Business & Economics Industries |
| ISBN | 1-119-13466-8 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of Figures. -- Preface. -- How to Read This Book. -- Introduction. -- Special Thanks and Acknowledgments. -- Chapter 1. Your World-Understanding Your Situation and Preparing First Steps. -- Chapter 2. Welcome to the World-Establishing Advocates and Champions. -- Chapter 3. Drawing Your Map-Initiating your CPI Program. -- Chapter 4. World Vision-Training the Organization. -- Chapter 5. World Views-Addressing the Capital Q. -- Chapter 6. Around the World-Acknowledging Cultural Diversity. -- Chapter 7. Move Your World-Managing Change. -- Chapter 8. Rock Your World-Encouraging Process Perpetual Motion. -- Chapter 9. Your World of Influence-Sneezing and Spreading the Improvement Virus. -- Chapter 10. World Climate-Checking for Vital Signs. -- Chapter 11. World Health-Evaluating Progress. -- Chapter 12. World News-Rewarding and Recognizing Work. -- Chapter 13. Modern World-Building Meaningful Quality Pictures. -- Chapter 14. One World-Uniting Your Change Maps with the New World View. -- Definitions. -- Acronyms. -- References and Resources. -- Index. |
| Record Nr. | UNINA-9910830366903321 |
|
Yeakley Celeste Labrunda
|
||
| Hoboken, New Jersey : , : Wiley-Interscience, , c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Complexity and management : fad or radical challenge to systems thinking? / / Ralph D. Stacey, Douglas Griffin and Patricia Shaw
| Complexity and management : fad or radical challenge to systems thinking? / / Ralph D. Stacey, Douglas Griffin and Patricia Shaw |
| Autore | Stacey Ralph D. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina |
302.35
658.4 |
| Altri autori (Persone) |
GriffinDouglas <1946->
ShawPatricia <1953-> |
| Collana | Complexity and emergence in organizations Complexity and management |
| Soggetto topico |
Complex organizations
Complexity (Philosophy) Industrial management Interorganizational relations Organizational change Organizational effectiveness System analysis Organizational effectiveness - Management Management Business & Economics Management Styles & Communication |
| ISBN |
0-203-18468-8
1-280-35461-5 1-134-53897-9 0-203-19015-7 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; Series preface; Introduction: getting things done in organizations; ~Getting things done, anyway~; Ways of thinking; Outline of the book; The age-old question of stability and change; The claims of management complexity writers; Moving toward a knowable future; Human freedom and the scientific method; The importance of Kant's contribution; Conclusion; Moving toward an unknowable future; Chance and adaptation; Alternatives to some of Darwin's views; Darwin and the neo-Darwinian synthesis; Five ways of understanding stability and change; Conclusion
Limits of systems thinking: focusing on knowable futuresDealing with human participation and freedom; Scientific management: ignoring interaction; Systems thinking: splitting choice and interaction; Conclusion; How the complexity sciences deal with the future; Chaos theory: unfolding an enfolded future; Chaos theory as Formative Teleology; Dissipative structure theory: constructing an unknowable future; Conclusion; Complexity and the emergence of novelty; Review of the management complexity writers' claim; Conclusion: the challenge; Differing views on complexity in organizations Complexity and the dynamics of industries: limits to control and the origins of noveltyMarion's analysis of causality in complex systems; Complexity and the dynamics of organizations: sustaining the illusion of control; Conclusion; Complexity and human action; Human action in the dominant management discourse: focusing on the individual; Human action in complexity: retaining the individual focus; Transformation and human action: focusing on relationship and participation; Conclusion; Getting things done in organizations: from systems to complex responsive processes Key elements of our projectThe books in this series; Appendix 1: The origins of Western notions of causality; Appendix 2: Complexity sciences as sources of analogy; Appendix 3: The movement of our thought; Bibliography; Index |
| Record Nr. | UNISA-996262842603316 |
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Stacey Ralph D.
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Complexity and management : fad or radical challenge to systems thinking? / / Ralph D. Stacey, Douglas Griffin and Patricia Shaw
| Complexity and management : fad or radical challenge to systems thinking? / / Ralph D. Stacey, Douglas Griffin and Patricia Shaw |
| Autore | Stacey Ralph D. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina |
302.35
658.4 |
| Altri autori (Persone) |
GriffinDouglas <1946->
ShawPatricia <1953-> |
| Collana | Complexity and emergence in organizations Complexity and management |
| Soggetto topico |
Complex organizations
Complexity (Philosophy) Industrial management Interorganizational relations Organizational change Organizational effectiveness System analysis Organizational effectiveness - Management Management Business & Economics Management Styles & Communication |
| ISBN |
0-203-18468-8
1-280-35461-5 1-134-53897-9 0-203-19015-7 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; Series preface; Introduction: getting things done in organizations; ~Getting things done, anyway~; Ways of thinking; Outline of the book; The age-old question of stability and change; The claims of management complexity writers; Moving toward a knowable future; Human freedom and the scientific method; The importance of Kant's contribution; Conclusion; Moving toward an unknowable future; Chance and adaptation; Alternatives to some of Darwin's views; Darwin and the neo-Darwinian synthesis; Five ways of understanding stability and change; Conclusion
Limits of systems thinking: focusing on knowable futuresDealing with human participation and freedom; Scientific management: ignoring interaction; Systems thinking: splitting choice and interaction; Conclusion; How the complexity sciences deal with the future; Chaos theory: unfolding an enfolded future; Chaos theory as Formative Teleology; Dissipative structure theory: constructing an unknowable future; Conclusion; Complexity and the emergence of novelty; Review of the management complexity writers' claim; Conclusion: the challenge; Differing views on complexity in organizations Complexity and the dynamics of industries: limits to control and the origins of noveltyMarion's analysis of causality in complex systems; Complexity and the dynamics of organizations: sustaining the illusion of control; Conclusion; Complexity and human action; Human action in the dominant management discourse: focusing on the individual; Human action in complexity: retaining the individual focus; Transformation and human action: focusing on relationship and participation; Conclusion; Getting things done in organizations: from systems to complex responsive processes Key elements of our projectThe books in this series; Appendix 1: The origins of Western notions of causality; Appendix 2: Complexity sciences as sources of analogy; Appendix 3: The movement of our thought; Bibliography; Index |
| Record Nr. | UNINA-9910679520103321 |
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Stacey Ralph D.
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cooperative systems design [[electronic resource] ] : seamless integration of artifacts and conversations--enhanced concepts of infrastructure for communication / / edited by Parina Hassanaly ... [et al.]
| Cooperative systems design [[electronic resource] ] : seamless integration of artifacts and conversations--enhanced concepts of infrastructure for communication / / edited by Parina Hassanaly ... [et al.] |
| Pubbl/distr/stampa | Netherlands, : IOS Press, 2006 |
| Descrizione fisica | 1 online resource (300 p.) |
| Disciplina | 006.3 |
| Altri autori (Persone) | HassanalyParina |
| Collana | Frontiers in artificial intelligence and applications |
| Soggetto topico |
System design
Computer networks |
| ISBN |
6610428697
1-280-42869-4 9786610428694 1-4237-9749-3 1-60750-169-4 600-00-0381-1 1-60129-147-7 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title page; From the Editors; Conference Committee; Program Committee; Contents; Invited Speaker; Collaboration: Bad Words and Strong Documents; Papers; Beyond Electronic Patient's File: Assisting Conversations in a Healthcare Network; On a Mission Without a Home Base: Conceptualizing Nomadicity in Student Group Work; Annotations: A Functionality to Support Cooperation, Coordination and Awareness in the Electronic Medical Record; Pair Programming and the Re-Appropriation of Individual Tools for Collaborative Software Development; Memetic: An Infrastructure for Meeting Memory
Cooperation and Ubiquitous Computing: An Architecture Towards Their Integration Torres, a Conceptual Framework for Articulation Work Across Boundaries; Multimodality and Parallelism in Design Interaction: Co-Designers' Alignment and Coalitions; Editable Chat Logs: A Concept for Seamless Integration of Chat Conversations and Documents in Shared Workspaces; Mediated Communication Behavior in Distributed Networks of Practice; Intelligent Automation in Collaborative Systems; The Integration of Asynchronous and Synchronous Communication Support in Cooperative Systems Five Levels of Collaboration - Five Levels of ICT Support?A Thin Mobile Client for a Groupware Application; The Underwhelming Effects of Location-Awareness of Others on Collaboration in a Pervasive Game; A Practical Sense of Knowing: Exploring Awareness Strategies in a Mobile Workplace; Collaboration Support by Co-Ownership of Documents; To Share or Not to Share - Distributed Collaboration in Interactive Workspaces; Author Index |
| Record Nr. | UNINA-9910784249003321 |
| Netherlands, : IOS Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
| Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher |
| Pubbl/distr/stampa | Hackensack, New Jersey, : World Scientific Pub., c2004 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | RothacherAlbrecht |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) Corporate culture Corporate image Competition, International |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Comparative business cultures
Global brands |
| ISBN |
1-281-87259-8
9786611872595 981-256-305-9 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects
Bibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss"" Coke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit History of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years The Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture Bibliography |
| Record Nr. | UNINA-9910454299103321 |
| Hackensack, New Jersey, : World Scientific Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
| Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher |
| Pubbl/distr/stampa | Hackensack, New Jersey, : World Scientific Pub., c2004 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | RothacherAlbrecht |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) Corporate culture Corporate image Competition, International |
| Soggetto non controllato |
Comparative business cultures
Global brands |
| ISBN |
1-281-87259-8
9786611872595 981-256-305-9 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects
Bibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss"" Coke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit History of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years The Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture Bibliography |
| Record Nr. | UNINA-9910782120203321 |
| Hackensack, New Jersey, : World Scientific Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
