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Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre
| Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre |
| Autore | Lefebvre R. Craig <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, Calif., : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (xxiii, 564 pages) : illustrations (some color) |
| Disciplina | 362.1068/8 |
| Collana | Gale eBooks |
| Soggetto topico |
Social marketing
Medical care - Marketing Health promotion |
| ISBN |
1-118-23524-X
1-118-22150-8 1-283-97788-5 |
| Classificazione |
675.2
498 W 74.1 362.1068/8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1. The history and domains of social marketing -- chapter 2. Principles of social marketing -- chapter 3. Determinants, context, and consequences for individual and social change -- chapter 4. Segmentation and competition -- chapter 5. Moving from descriptions of people to understanding, empathy, and insight -- chapter 6. The consumer experience as the marketer's touchpoint -- chapter 7. Strategic positioning and brands -- chapter 8. Embedding marketing in programs and organizations : developing strategy -- chapter 9. Using marketing mix components for program development -- chapter 10. Monitoring and evaluation -- chapter 11. Personal and community engagement in change -- chapter 12. Social technologies for social marketing and social change -- chapter 13. Social marketing for dissemination and program sustainability -- chapter 14. Management and innovation. |
| Record Nr. | UNINA-9910796069603321 |
Lefebvre R. Craig <1959->
|
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| San Francisco, Calif., : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre
| Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre |
| Autore | Lefebvre R. Craig <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, Calif., : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (xxiii, 564 pages) : illustrations (some color) |
| Disciplina | 362.1068/8 |
| Collana | Gale eBooks |
| Soggetto topico |
Social marketing
Medical care - Marketing Health promotion |
| ISBN |
1-118-23524-X
1-118-22150-8 1-283-97788-5 |
| Classificazione |
675.2
498 W 74.1 362.1068/8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1. The history and domains of social marketing -- chapter 2. Principles of social marketing -- chapter 3. Determinants, context, and consequences for individual and social change -- chapter 4. Segmentation and competition -- chapter 5. Moving from descriptions of people to understanding, empathy, and insight -- chapter 6. The consumer experience as the marketer's touchpoint -- chapter 7. Strategic positioning and brands -- chapter 8. Embedding marketing in programs and organizations : developing strategy -- chapter 9. Using marketing mix components for program development -- chapter 10. Monitoring and evaluation -- chapter 11. Personal and community engagement in change -- chapter 12. Social technologies for social marketing and social change -- chapter 13. Social marketing for dissemination and program sustainability -- chapter 14. Management and innovation. |
| Record Nr. | UNINA-9910813798203321 |
|
Lefebvre R. Craig <1959->
|
||
| San Francisco, Calif., : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
こだわりと日本人 : 若者の新生活感 : 選択基準と購買行動 / / 辻幸恵著
| こだわりと日本人 : 若者の新生活感 : 選択基準と購買行動 / / 辻幸恵著 |
| Pubbl/distr/stampa | 東京, : 白桃書房, 2013.1 |
| Descrizione fisica | オンライン資料1件 |
| Soggetto topico |
消費者
青年 消費者行動 -- 日本 青年 -- 日本 |
| ISBN |
4-561-68202-3
4-561-28202-5 |
| Classificazione | 675.2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti | こだわりと日本人 : 若者の新生活感 : 選択基準と購買行動 |
| Record Nr. | UNINA-9910149246903321 |
| 東京, : 白桃書房, 2013.1 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
なぜ、日本人はモノを買わないのか? : 1万人の時系列データでわかる日本の消費者 / / 野村総合研究所 [ほか] 著
| なぜ、日本人はモノを買わないのか? : 1万人の時系列データでわかる日本の消費者 / / 野村総合研究所 [ほか] 著 |
| Pubbl/distr/stampa | 東京, : 東洋経済新報社, 2013.8 |
| Descrizione fisica | オンライン資料1件 |
| Soggetto topico |
消費者
消費者行動 -- 日本 |
| ISBN | 4-492-91615-6 |
| Classificazione |
675
675.2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti | なぜ日本人はモノを買わないのか? : 1万人の時系列データでわかる日本の消費者 |
| Record Nr. | UNINA-9910149119903321 |
| 東京, : 東洋経済新報社, 2013.8 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
わかりやすい消費者行動論 / / 黒田重雄, 金成洙編著
| わかりやすい消費者行動論 / / 黒田重雄, 金成洙編著 |
| Pubbl/distr/stampa | 東京, : 白桃書房, 2013.4 |
| Descrizione fisica | オンライン資料1件 |
| Soggetto topico |
消費者
消費者行動論 |
| ISBN | 4-561-68203-1 |
| Classificazione |
675
675.2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti | 消費者行動論 : わかりやすい |
| Record Nr. | UNINA-9910149246803321 |
| 東京, : 白桃書房, 2013.4 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
イノベーションの普及における正当化とフレーミングの役割 : 「自分へのご褒美」消費の事例から / / 鈴木智子著
| イノベーションの普及における正当化とフレーミングの役割 : 「自分へのご褒美」消費の事例から / / 鈴木智子著 |
| Pubbl/distr/stampa | 東京, : 白桃書房, 2013.3 |
| Descrizione fisica | オンライン資料1件 |
| Soggetto topico |
マーケティング
消費 消費者行動 -- 日本 マスコミュニケーションと社会 |
| ISBN | 4-561-28612-8 |
| Classificazione |
675
675.2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti |
イノベーションの普及における正当化とフレーミングの役割 : 自分へのご褒美消費の事例から
The role of legitimation and framing in the diffusion of innovation : the case of "self-reward" consumption |
| Record Nr. | UNINA-9910149247903321 |
| 東京, : 白桃書房, 2013.3 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
現代マーケティング・リサーチ : 市場を読み解くデータ分析 / / 照井伸彦, 佐藤忠彦著
| 現代マーケティング・リサーチ : 市場を読み解くデータ分析 / / 照井伸彦, 佐藤忠彦著 |
| Pubbl/distr/stampa | 東京, : 有斐閣, 2013.11 |
| Descrizione fisica | オンライン資料1件 |
| Soggetto topico | マーケティングリサーチ |
| ISBN | 4-641-87106-X |
| Classificazione | 675.2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti | 現代マーケティングリサーチ : 市場を読み解くデータ分析 |
| Record Nr. | UNINA-9910149083703321 |
| 東京, : 有斐閣, 2013.11 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||