Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
B to Bマーケティング : 日本企業のための成長シナリオ / / 余田拓郎著
| B to Bマーケティング : 日本企業のための成長シナリオ / / 余田拓郎著 |
| Pubbl/distr/stampa | 東京, : 東洋経済新報社, 2011.7 |
| Descrizione fisica | オンライン資料1件 |
| Altri autori (Persone) | 余田拓郎 |
| Soggetto topico | マーケティング |
| ISBN | 4-492-91716-0 |
| Classificazione | 675 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti | BtoBマーケティング : 日本企業のための成長シナリオ |
| Record Nr. | UNINA-9910149112403321 |
| 東京, : 東洋経済新報社, 2011.7 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital Marketing for Dummies / / Ryan Deiss and Russ Henneberry
| Digital Marketing for Dummies / / Ryan Deiss and Russ Henneberry |
| Edizione | [2nd ed] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley, c2020 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.872 |
| Collana | --For dummies |
| Soggetto topico | Internet marketing |
| ISBN |
9781119660507
1119660505 9781119660491 1119660491 |
| Classificazione |
675
658.872 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910958532603321 |
| Hoboken, N.J., : John Wiley, c2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Lead Generation For Dummies
| Lead Generation For Dummies |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (387 p.) |
| Disciplina | 658.8 |
| Collana | --For dummies |
| Soggetto topico |
Business
Customer relations -- Management Marketing Relationship marketing Commerce Business & Economics Marketing & Sales |
| ISBN | 1-118-81586-6 |
| Classificazione | 675 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Table of Contents; Foreword; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; Icons Used in This Book; How This Book Is Organized; Beyond the Book; Where to Go from Here; Part I: Getting Started with Lead Generation; Chapter 1: Beginning Your Lead Generation Journey; Growing Your Business; Tying It All Together; Chapter 2: Identifying Your Leads; Defining Your Leads; Defining Your Sales Funnel; Chapter 3: Setting Your Lead Generation Goals; Defining Your Key Metrics; Crafting Your Road Map; Building a Business Case; Aligning Your Sales and Marketing Teams
Chapter 4: Choosing the Right TechnologyDefining Your Options; Discovering Customer Relationship Management (CRM); Looking into Marketing Automation; Exploring Email Service Providers (ESP); Investigating Social Media Tracking Tools; Looking at Social Media Management Tools; Discovering Website Tracking Tools; Making the Right Choice; Chapter 5: Building a Rock-Star Team; Identifying Who You Need for Success; Recognizing the Right Traits for Success; Looking at Recruiting Options; Part II: Connecting Inbound Marketing and Lead Generation; Chapter 6: Generating Leads with Content Marketing Exploring ContentDelving into Content Planning; Doing More with Less in Your Content Marketing; Defining Content's Relationship with Other Lead Generation Efforts; Chapter 7: Putting Your Best Foot Forward with Your Website; Exploring Website Usability and Design; Creating Calls-to-Action (CTAs) That Convert; Developing Landing Pages That Work; Chapter 8: Humanizing Your Brand with a Blog; Inspiring Readers with Your Blog Content; Creating Clear Conversion Goals; Leveraging Social Sharing; Handling Commenting on Your Blog; Identifying a Guest Blogging Network Creating an Internal Blogging ProgramChapter 9: Creating Lasting Relationships Through Social Media; Sharing on Social Media; Getting the Most out of Facebook; Leveraging Twitter; Engaging Through LinkedIn; Building Your Google+ Presence; Getting Visual with Pinterest; Attracting Attention with SlideShare; Chapter 10: Getting Found Through Search Engine Optimization; Maximizing Different Traffic Sources; Knowing Your Search Engines; Making the Most out of Google Algorithm Updates; Choosing Your Keywords; Perfecting On-Page SEO; Utilizing Links in a Natural Way Defining Your SEO Measurements and AnalyticsPart III: Linking Outbound Marketing with Lead Generation; Chapter 11: Helping Buyers Find You with Pay-Per-Click Ads; Getting Started; Creating Your Ad Copy; Tracking Your Ad Performance; Chapter 12: Casting a Wide Net with Content Syndication; Accomplishing Your Goals with Content Syndication; Implementing Non-Paid Content Syndication; Chapter 13: Targeting with a Personal Touch Through Direct Mail; Making Direct Mail Work for You; Focusing on Creative Execution; Having an Integrated Approach Chapter 14: Seizing the Opportunity to Connect Through Events |
| Record Nr. | UNINA-9910807359103321 |
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
SOC for supply chain : reporting on an examination of controls relevant to security, availability, processing integrity, confidentiality, or privacy in a production, manufacturing, or distribution system . 2020/ / AICPA
| SOC for supply chain : reporting on an examination of controls relevant to security, availability, processing integrity, confidentiality, or privacy in a production, manufacturing, or distribution system . 2020/ / AICPA |
| Pubbl/distr/stampa | [Hoboken, N.J.], : Wiley, c2020 |
| Descrizione fisica | 1 online resource (368 pages) |
| Disciplina | 355.411 |
| Collana | Guide |
| Soggetto topico |
Business logistics -- United States
Manufacturing industries -- Auditing -- Standards -- United States Manufacturing industries -- Accounting -- Standards -- United States Business |
| ISBN |
1-948306-96-4
1-119-72340-X 1-119-72344-2 |
| Classificazione |
336.9
675 658.7 338.4/7670973 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | und |
| Record Nr. | UNINA-9910829815503321 |
| [Hoboken, N.J.], : Wiley, c2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
SOC for supply chain : reporting on an examination of controls relevant to security, availability, processing integrity, confidentiality, or privacy in a production, manufacturing, or distribution system . 2020/ / AICPA
| SOC for supply chain : reporting on an examination of controls relevant to security, availability, processing integrity, confidentiality, or privacy in a production, manufacturing, or distribution system . 2020/ / AICPA |
| Pubbl/distr/stampa | [Hoboken, N.J.], : Wiley, c2020 |
| Descrizione fisica | 1 online resource (368 pages) |
| Disciplina | 355.411 |
| Collana | Guide |
| Soggetto topico |
Business logistics -- United States
Manufacturing industries -- Auditing -- Standards -- United States Manufacturing industries -- Accounting -- Standards -- United States Business |
| ISBN |
1-948306-96-4
1-119-72340-X 1-119-72344-2 |
| Classificazione |
336.9
675 658.7 338.4/7670973 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | und |
| Record Nr. | UNINA-9910876553303321 |
| [Hoboken, N.J.], : Wiley, c2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Value-based marketing : marketing strategies for corporate growth and shareholder value / / Peter Doyle
| Value-based marketing : marketing strategies for corporate growth and shareholder value / / Peter Doyle |
| Autore | Doyle Peter <1943-2003.> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chichester, England, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (383 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Corporations - Valuation |
| ISBN |
9786612342998
9780470687635 0470687630 9781119207177 1119207177 9781282342996 1282342991 9780470741351 047074135X |
| Classificazione |
675
658.8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Value-Based Marketing; Contents; Preface; About the Author; PART I Principles of Value Creation; 1 Marketing and Shareholder Value; 2 The Shareholder Value Approach; 3 The Marketing Value Driver; 4 The Growth Imperative; PART II Developing High-Value Strategies; 5 Strategic Position Assessment; 6 Value-Based Marketing Strategy; PART III Implementing High-Value Strategies; 7 Building Brands; 8 Pricing for Value; 9 Value-Based Communications; 10 Value-Based Marketing in the Digital Age; Glossary; The Advisory Board; Index |
| Record Nr. | UNINA-9911019549003321 |
Doyle Peter <1943-2003.>
|
||
| Chichester, England, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
「売れない時代」の新・集客戦略 : コスト削減に向けた顧客モチベーション・マーケティング / / 内藤耕著
| 「売れない時代」の新・集客戦略 : コスト削減に向けた顧客モチベーション・マーケティング / / 内藤耕著 |
| Pubbl/distr/stampa | 東京, : 東洋経済新報社, 2011.12 |
| Descrizione fisica | オンライン資料1件 |
| Altri autori (Persone) | 内藤耕 |
| Soggetto topico |
サービス業
マーケティング |
| ISBN | 4-492-91726-8 |
| Classificazione |
673.9
675 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti | 売れない時代の新集客戦略 : コスト削減に向けた顧客モチベーションマーケティング |
| Record Nr. | UNINA-9910149111703321 |
| 東京, : 東洋経済新報社, 2011.12 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
「嫌消費」世代の研究 : 経済を揺るがす「欲しがらない」若者たち / / 松田久一著
| 「嫌消費」世代の研究 : 経済を揺るがす「欲しがらない」若者たち / / 松田久一著 |
| Pubbl/distr/stampa | 東京, : 東洋経済新報社, 2009.11 |
| Descrizione fisica | オンライン資料1件 |
| Altri autori (Persone) | 松田久一 |
| Soggetto topico |
消費者
世代 消費者 -- 日本 |
| ISBN | 4-492-91604-0 |
| Classificazione |
675
365.021 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti | 嫌消費世代の研究 : 経済を揺るがす欲しがらない若者たち |
| Record Nr. | UNINA-9910149110703321 |
| 東京, : 東洋経済新報社, 2009.11 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
その1人が30万人を動かす! : 影響力を味方につけるインフルエンサー・マーケティング / / 本田哲也著
| その1人が30万人を動かす! : 影響力を味方につけるインフルエンサー・マーケティング / / 本田哲也著 |
| Pubbl/distr/stampa | 東京, : 東洋経済新報社, 2007.11 |
| Descrizione fisica | オンライン資料1件 |
| Altri autori (Persone) | 本田哲也 |
| Soggetto topico | インターネットマーケティング |
| ISBN | 4-492-91621-0 |
| Classificazione | 675 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti | その1人が30万人を動かす! : 影響力を味方につけるインフルエンサーマーケティング |
| Record Nr. | UNINA-9910149119603321 |
| 東京, : 東洋経済新報社, 2007.11 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
なぜ、日本人はモノを買わないのか? : 1万人の時系列データでわかる日本の消費者 / / 野村総合研究所 [ほか] 著
| なぜ、日本人はモノを買わないのか? : 1万人の時系列データでわかる日本の消費者 / / 野村総合研究所 [ほか] 著 |
| Pubbl/distr/stampa | 東京, : 東洋経済新報社, 2013.8 |
| Descrizione fisica | オンライン資料1件 |
| Altri autori (Persone) |
野村総合研究所
松下東子 日戸浩之 濱谷健史 |
| Soggetto topico |
消費者
消費者行動 -- 日本 |
| ISBN | 4-492-91615-6 |
| Classificazione |
675
675.2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Altri titoli varianti | なぜ日本人はモノを買わないのか? : 1万人の時系列データでわかる日本の消費者 |
| Record Nr. | UNINA-9910149119903321 |
| 東京, : 東洋経済新報社, 2013.8 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
