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Advances in doctoral research in management . Volume 2 [[electronic resource] /] / editor, Luiz Moutinho ; associate editor, Kun-Huang Huarng
| Advances in doctoral research in management . Volume 2 [[electronic resource] /] / editor, Luiz Moutinho ; associate editor, Kun-Huang Huarng |
| Pubbl/distr/stampa | Singapore, : World Scientific Pub. Co. Inc., 2008 |
| Descrizione fisica | 1 online resource (220 p.) |
| Disciplina | 658 |
| Altri autori (Persone) |
MoutinhoLuiz
HuarngKun-Huang |
| Collana | Advances in Doctoral Research in Management |
| Soggetto topico |
Management - Study and teaching (Higher)
Industrial management - Study and teaching (Higher) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-93001-6
9786611930011 981-277-866-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; Aims & Scope; Acknowledgments; Editorial Board; About the Editors; List of Contributors; Editorial; DOCTORAL RESEARCH PAPERS; 1 Organisational Romance: Theorising and Researching an Underexplored Phenomenon Kathleen Riach and Fiona Wilson; 1. Introduction; 2. Research Traditions in Organisational Romance; 3. "Sexualising" Organisational Romance; 4. Introduction to Research Study and Methodology; 5. Normalising Organisational Romance; 6. The "Rules of Engagement"; 7. Gendered Outcomes of Organisational Romance; 8. Conclusion; References
2 An Application of Extreme Value Theory in Modelling Extreme Share Returns Konstantinos Tolikas1. Introduction; 2. Extreme Value Theory; 3. Methodology; 4. Data Description; 5. Analysis of the Extreme Daily Returns; 5.1. Identification of the appropriate distribution for the extreme daily returns; 5.2. Parameter estimation and goodness of fit test; 5.3. GL and GEV parameter estimates behaviour over time aggregation; Conclusion; Acknowledgment; Appendix A; References; 3 Naïve Bayes as a Means of Constructing Application Scorecards Anthony C. Antonakis and Michael E. Sfakianakis 1. Introduction2. Literature Review; 3. Scorecard Construction; 4. Scorecard Performance Measures; 5. Methodology; 6. Findings; 7. Conclusion; References; 4 On the Bene.ts of Industrial Network: A New Approach with Market Survey and Fuzzy Statistical Analysis Shu-Meei Ho and Berlin Wu; 1. Introduction; 2. Network Benefits; 3. Fuzzy Statistical Analysis and its Applications in the Market Survey; 3.1. The nature of fuzzy samples; 3.2. A χ2-test for fuzzy categorical data; 3.3. Procedures for χ2 -test with fuzzy categorical data; 4. Empirical Studies 4.1. A general survey on the electricity market4.2. Satisfaction analysis; 4.3. The cross analysis; 5. Conclusion; References; 5 An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury Branded Products Xuemei Bian; 1. Background; 2. Theoretical Development and Hypotheses; 2.1. Brand image; 2.2. Brand personality; 2.3. Product attributes; 2.4. Perceived benefits; 2.5. Perceived risks; 3. Research Methodology; 3.1. Brands examined; 3.2. Sample; 4. Research Results; 4.1. PCA results; 4.2. Reliability and validity results; 4.3. GLM results 4.4. Likelihood of consideration results for counterfeit Burberry4.5. Likelihood of consideration results for counterfeit Louis Vuitton; 5. Discussion and Conclusion; 5.1. Summary of findings; 5.2. Implications; 5.3. Limitations; 5.4. Further research; Appendix; References; DOCTORAL RESEARCH NOTES; 6 Materialism in Europe: A Cross-Cultural Approach Fernando Augusto de Sá Neves dos Santos and Elizabeth Reis; 1. Introduction; 2. Materialism; 3. Literature Review and Materialism Scales; 4. Methodology; 5. Results; 6. Comparison of Materialism Values; 7. Materialism Values and Ambitions of Life 8. Conclusions, Limitations and Implications |
| Record Nr. | UNINA-9910453167103321 |
| Singapore, : World Scientific Pub. Co. Inc., 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in doctoral research in management . Volume 2 [[electronic resource] /] / editor, Luiz Moutinho ; associate editor, Kun-Huang Huarng
| Advances in doctoral research in management . Volume 2 [[electronic resource] /] / editor, Luiz Moutinho ; associate editor, Kun-Huang Huarng |
| Pubbl/distr/stampa | Singapore, : World Scientific Pub. Co. Inc., 2008 |
| Descrizione fisica | 1 online resource (220 p.) |
| Disciplina | 658 |
| Altri autori (Persone) |
MoutinhoLuiz
HuarngKun-Huang |
| Collana | Advances in Doctoral Research in Management |
| Soggetto topico |
Management - Study and teaching (Higher)
Industrial management - Study and teaching (Higher) |
| ISBN |
1-281-93001-6
9786611930011 981-277-866-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; Aims & Scope; Acknowledgments; Editorial Board; About the Editors; List of Contributors; Editorial; DOCTORAL RESEARCH PAPERS; 1 Organisational Romance: Theorising and Researching an Underexplored Phenomenon Kathleen Riach and Fiona Wilson; 1. Introduction; 2. Research Traditions in Organisational Romance; 3. "Sexualising" Organisational Romance; 4. Introduction to Research Study and Methodology; 5. Normalising Organisational Romance; 6. The "Rules of Engagement"; 7. Gendered Outcomes of Organisational Romance; 8. Conclusion; References
2 An Application of Extreme Value Theory in Modelling Extreme Share Returns Konstantinos Tolikas1. Introduction; 2. Extreme Value Theory; 3. Methodology; 4. Data Description; 5. Analysis of the Extreme Daily Returns; 5.1. Identification of the appropriate distribution for the extreme daily returns; 5.2. Parameter estimation and goodness of fit test; 5.3. GL and GEV parameter estimates behaviour over time aggregation; Conclusion; Acknowledgment; Appendix A; References; 3 Naïve Bayes as a Means of Constructing Application Scorecards Anthony C. Antonakis and Michael E. Sfakianakis 1. Introduction2. Literature Review; 3. Scorecard Construction; 4. Scorecard Performance Measures; 5. Methodology; 6. Findings; 7. Conclusion; References; 4 On the Bene.ts of Industrial Network: A New Approach with Market Survey and Fuzzy Statistical Analysis Shu-Meei Ho and Berlin Wu; 1. Introduction; 2. Network Benefits; 3. Fuzzy Statistical Analysis and its Applications in the Market Survey; 3.1. The nature of fuzzy samples; 3.2. A χ2-test for fuzzy categorical data; 3.3. Procedures for χ2 -test with fuzzy categorical data; 4. Empirical Studies 4.1. A general survey on the electricity market4.2. Satisfaction analysis; 4.3. The cross analysis; 5. Conclusion; References; 5 An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury Branded Products Xuemei Bian; 1. Background; 2. Theoretical Development and Hypotheses; 2.1. Brand image; 2.2. Brand personality; 2.3. Product attributes; 2.4. Perceived benefits; 2.5. Perceived risks; 3. Research Methodology; 3.1. Brands examined; 3.2. Sample; 4. Research Results; 4.1. PCA results; 4.2. Reliability and validity results; 4.3. GLM results 4.4. Likelihood of consideration results for counterfeit Burberry4.5. Likelihood of consideration results for counterfeit Louis Vuitton; 5. Discussion and Conclusion; 5.1. Summary of findings; 5.2. Implications; 5.3. Limitations; 5.4. Further research; Appendix; References; DOCTORAL RESEARCH NOTES; 6 Materialism in Europe: A Cross-Cultural Approach Fernando Augusto de Sá Neves dos Santos and Elizabeth Reis; 1. Introduction; 2. Materialism; 3. Literature Review and Materialism Scales; 4. Methodology; 5. Results; 6. Comparison of Materialism Values; 7. Materialism Values and Ambitions of Life 8. Conclusions, Limitations and Implications |
| Record Nr. | UNINA-9910782269403321 |
| Singapore, : World Scientific Pub. Co. Inc., 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
| Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita |
| Pubbl/distr/stampa | Singapore ; ; Hackensack, NJ, : World Scientific, 2006 |
| Descrizione fisica | 1 online resource (293 p.) |
| Disciplina | 658.0071/1 |
| Altri autori (Persone) |
MoutinhoLuiz
HutchesonGraeme RitaPaulo <1963-> |
| Soggetto topico |
Management - Study and teaching (Higher)
Universities and colleges - Graduate work Education, Higher - Research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-83750-0
9786610837502 981-270-724-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; Aims & Scope; Editorial Board; About the Editors; Acknowledgements; Editorial; DOCTORAL RESEARCH PAPERS; Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda Sajjad M. Jasimuddin; 1. Introduction; 2. The Notion of Knowledge Transfer; 2.1. Motivators and barriers of knowledge transfer; 2.2. Knowledge transfer for innovation; 2.3. Knowledge transfer process; 3. Narrowing Down a Researchable Topic to Explore Future Research Agenda; 4. Future Research Agenda; 4.1. Knowledge transfer mechanisms
4.2. The integration of knowledge transfer and knowledge storage 5. Conclusion; References; Negotiating Incommensurability in Marketing Theory Mark Tadajewski, Jaqueline Pels, Michael Saren; 1. Introduction; 2. Intellectual Politics; 3. Incommensurability; 4. Kuhnian Incommensurability; 5. Taxonomical Lexicons; 6. Semantic Incommensurability; 7. Toward Multiple Paradigm Marketing Theory; 8. Conclusion; Acknowledgement; References; Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics Elena Fraj, Eva Martínez, Teresa Montaner; 1. Introduction 2. Review of the Literature and Hypotheses 2.1. Values and lifestyles; 2.2. Personality; 2.3. Attitude; 3. Methodology; 3.1. Data collection; 3.2. Variable measurement; 4. Results; 4.1. Scale validation analysis; 4.2. Logit analysis; 4.3. Discussion and managerial implications; 5. Conclusions; Acknowledgements; References; Appendix 1: Values and Lifestyles Scale (VALS); Appendix 2: Lifestyles Scale (Lifestyles); Appendix 3: Personality Scale "The Big-Five Factor Structure"; Appendix 4: Environmental Attitudes Scale (EAKS) Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments Mladen Sokele, Vlasta Hudek 1. Introduction; 2. Technological Forecasting - A Literature Review; 3. Product Life Cycle; 4. Interaction between Products in the Market; 4.1. Product competition; 4.2. Product co-evolution; 4.3. Product revolution; 5. Possible Cases for Using Logistic Model of Growth for Forecasting Purposes; 5.1. Case 1-Extensive set of input data; 5.2. Case 2-Sufficient set of input data with assumed market capacity; 5.3. Case 3 - Minimum set of input data 5.4. Case 4-Assumed market capacity and only two known points 5.5. Case 5-Assumed market capacity and characteristic duration; 6. Deficiency of Logistic Model of Growth-Linear Transformed Logistic Model; 7. Forms of Linear Transformed Logistic Model of Growth-Introduction of Logistic Spline; 8. Conditions for Using Logistic Splines Model for the Forecasting Purposes; 9. Limits of Logistic Splines; 10. Example of Forecasting by Logistic Splines; 11. Conclusion; References Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation Josef A. Mazanec, Ulrike Schuster, Jürgen Wöckl |
| Record Nr. | UNINA-9910453561003321 |
| Singapore ; ; Hackensack, NJ, : World Scientific, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
| Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita |
| Pubbl/distr/stampa | Singapore ; ; Hackensack, NJ, : World Scientific, 2006 |
| Descrizione fisica | 1 online resource (293 p.) |
| Disciplina | 658.0071/1 |
| Altri autori (Persone) |
MoutinhoLuiz
HutchesonGraeme RitaPaulo <1963-> |
| Soggetto topico |
Management - Study and teaching (Higher)
Universities and colleges - Graduate work Education, Higher - Research |
| ISBN |
1-280-83750-0
9786610837502 981-270-724-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; Aims & Scope; Editorial Board; About the Editors; Acknowledgements; Editorial; DOCTORAL RESEARCH PAPERS; Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda Sajjad M. Jasimuddin; 1. Introduction; 2. The Notion of Knowledge Transfer; 2.1. Motivators and barriers of knowledge transfer; 2.2. Knowledge transfer for innovation; 2.3. Knowledge transfer process; 3. Narrowing Down a Researchable Topic to Explore Future Research Agenda; 4. Future Research Agenda; 4.1. Knowledge transfer mechanisms
4.2. The integration of knowledge transfer and knowledge storage 5. Conclusion; References; Negotiating Incommensurability in Marketing Theory Mark Tadajewski, Jaqueline Pels, Michael Saren; 1. Introduction; 2. Intellectual Politics; 3. Incommensurability; 4. Kuhnian Incommensurability; 5. Taxonomical Lexicons; 6. Semantic Incommensurability; 7. Toward Multiple Paradigm Marketing Theory; 8. Conclusion; Acknowledgement; References; Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics Elena Fraj, Eva Martínez, Teresa Montaner; 1. Introduction 2. Review of the Literature and Hypotheses 2.1. Values and lifestyles; 2.2. Personality; 2.3. Attitude; 3. Methodology; 3.1. Data collection; 3.2. Variable measurement; 4. Results; 4.1. Scale validation analysis; 4.2. Logit analysis; 4.3. Discussion and managerial implications; 5. Conclusions; Acknowledgements; References; Appendix 1: Values and Lifestyles Scale (VALS); Appendix 2: Lifestyles Scale (Lifestyles); Appendix 3: Personality Scale "The Big-Five Factor Structure"; Appendix 4: Environmental Attitudes Scale (EAKS) Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments Mladen Sokele, Vlasta Hudek 1. Introduction; 2. Technological Forecasting - A Literature Review; 3. Product Life Cycle; 4. Interaction between Products in the Market; 4.1. Product competition; 4.2. Product co-evolution; 4.3. Product revolution; 5. Possible Cases for Using Logistic Model of Growth for Forecasting Purposes; 5.1. Case 1-Extensive set of input data; 5.2. Case 2-Sufficient set of input data with assumed market capacity; 5.3. Case 3 - Minimum set of input data 5.4. Case 4-Assumed market capacity and only two known points 5.5. Case 5-Assumed market capacity and characteristic duration; 6. Deficiency of Logistic Model of Growth-Linear Transformed Logistic Model; 7. Forms of Linear Transformed Logistic Model of Growth-Introduction of Logistic Spline; 8. Conditions for Using Logistic Splines Model for the Forecasting Purposes; 9. Limits of Logistic Splines; 10. Example of Forecasting by Logistic Splines; 11. Conclusion; References Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation Josef A. Mazanec, Ulrike Schuster, Jürgen Wöckl |
| Record Nr. | UNINA-9910782312803321 |
| Singapore ; ; Hackensack, NJ, : World Scientific, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
| Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 97 p |
| Altri autori (Persone) |
DaviesFiona
MoutinhoLuiz VeloutsouCleopatra |
| Collana | European journal of marketing |
| Soggetto topico |
Business forecasting
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-47875-6
9786610478750 1-84544-618-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450142103321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
| Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 97 p |
| Altri autori (Persone) |
DaviesFiona
MoutinhoLuiz VeloutsouCleopatra |
| Collana | European journal of marketing |
| Soggetto topico |
Business forecasting
Marketing |
| ISBN |
1-280-47875-6
9786610478750 1-84544-618-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783083903321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative Research Methodologies in Management : Volume I: Philosophy, Measurement and Modelling / / edited by Luiz Moutinho, Mladen Sokele
| Innovative Research Methodologies in Management : Volume I: Philosophy, Measurement and Modelling / / edited by Luiz Moutinho, Mladen Sokele |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XXXII, 282 p. 34 illus., 12 illus. in color.) |
| Disciplina | 658.4092 |
| Soggetto topico |
Leadership
Project management Knowledge management Management Industrial management Operations research Decision making Business Strategy/Leadership Project Management Knowledge Management Innovation/Technology Management Operations Research/Decision Theory |
| ISBN | 3-319-64394-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+; Anna K. Zarada, George G. Panigyrakis and Eugenia Tzoumaka -- 2. Why Consumer Psychology Needs Neurophilosophy; Paul M. W. Hackett and Gordon R. Foxall -- 3. Emotivity and Ephemera Research; Kip Jones -- 4. Abductive Thematic Network Analysis (ATNA) using ATLAS-ti; Komalsingh Rambaree -- 5. Diagnostic Measurement; Meghan Sullivan, Hongling Lao and Jonathan Templin -- 6. Incremental Optimization Mechanism for Constructing a Balanced Very Fast Decision Tree for Big Data; Hang Yang and Simon Fong -- 7. Bass Model with Explanatory Parameters; Mladen Sokele and Luiz Moutinho -- 8. A Brief Introduction to Evolutionary Algorithms from the Perspective of Management Science; Volker Nissen -- 9. Applications of Evolutionary Algorithms to Management Problems; Volker Nissen -- 10. An Exposition of the Role of Considerations Sets in a DS/AHP Analysis of Consumer Choice; Malcolm J. Beynon, Luiz A. Moutinho and Cleopatra Veloutsou. |
| Record Nr. | UNINA-9910298184303321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative Research Methodologies in Management : Volume II: Futures, Biometrics and Neuroscience Research / / edited by Luiz Moutinho, Mladen Sokele
| Innovative Research Methodologies in Management : Volume II: Futures, Biometrics and Neuroscience Research / / edited by Luiz Moutinho, Mladen Sokele |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XXIX, 224 p. 30 illus., 7 illus. in color.) |
| Disciplina | 658.4092 |
| Soggetto topico |
Leadership
Operations research Decision making Project management Knowledge management Biometrics (Biology) Management Industrial management Business Strategy/Leadership Operations Research/Decision Theory Project Management Knowledge Management Biometrics Innovation/Technology Management |
| ISBN | 3-319-64400-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio -- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn -- 3. Virtual Reality for Marketing Research; Raymond R. Burke -- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 6. The Neuroscience Research Methods in Management; Jyrki Suomala -- 7. Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala -- 8. Neuromarketing; Robin Clark -- 9. The Futures Polygon Development; Antonio Pacinelli. |
| Record Nr. | UNINA-9910298184603321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho
| Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho |
| Autore | Hutcheson Graeme D |
| Pubbl/distr/stampa | London, : SAGE, c2008 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina |
658.8
658.800151 |
| Altri autori (Persone) | MoutinhoLuiz |
| Soggetto topico |
Marketing - Mathematical models
Marketing - Statistical methods |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-7011-8
1-282-02061-7 9786612020612 1-84920-248-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index |
| Record Nr. | UNINA-9910454551603321 |
Hutcheson Graeme D
|
||
| London, : SAGE, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho
| Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho |
| Autore | Hutcheson Graeme D |
| Pubbl/distr/stampa | London, : SAGE, c2008 |
| Descrizione fisica | 1 online resource (xviii, 235 p.) : ill |
| Disciplina | 658.800151 |
| Altri autori (Persone) | MoutinhoLuiz |
| Soggetto topico |
Marketing - Mathematical models
Marketing - Statistical methods |
| ISBN |
0-7619-7011-8
1-282-02061-7 9786612020612 1-84920-248-6 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index |
| Record Nr. | UNINA-9910782891503321 |
|
Hutcheson Graeme D
|
||
| London, : SAGE, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||