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Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre
| Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre |
| Autore | Lefebvre R. Craig <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, Calif., : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (xxiii, 564 pages) : illustrations (some color) |
| Disciplina | 362.1068/8 |
| Collana | Gale eBooks |
| Soggetto topico |
Social marketing
Medical care - Marketing Health promotion |
| ISBN |
1-118-23524-X
1-118-22150-8 1-283-97788-5 |
| Classificazione |
675.2
498 W 74.1 362.1068/8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1. The history and domains of social marketing -- chapter 2. Principles of social marketing -- chapter 3. Determinants, context, and consequences for individual and social change -- chapter 4. Segmentation and competition -- chapter 5. Moving from descriptions of people to understanding, empathy, and insight -- chapter 6. The consumer experience as the marketer's touchpoint -- chapter 7. Strategic positioning and brands -- chapter 8. Embedding marketing in programs and organizations : developing strategy -- chapter 9. Using marketing mix components for program development -- chapter 10. Monitoring and evaluation -- chapter 11. Personal and community engagement in change -- chapter 12. Social technologies for social marketing and social change -- chapter 13. Social marketing for dissemination and program sustainability -- chapter 14. Management and innovation. |
| Record Nr. | UNINA-9910796069603321 |
Lefebvre R. Craig <1959->
|
||
| San Francisco, Calif., : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre
| Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre |
| Autore | Lefebvre R. Craig <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, Calif., : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (xxiii, 564 pages) : illustrations (some color) |
| Disciplina | 362.1068/8 |
| Collana | Gale eBooks |
| Soggetto topico |
Social marketing
Medical care - Marketing Health promotion |
| ISBN |
1-118-23524-X
1-118-22150-8 1-283-97788-5 |
| Classificazione |
675.2
498 W 74.1 362.1068/8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1. The history and domains of social marketing -- chapter 2. Principles of social marketing -- chapter 3. Determinants, context, and consequences for individual and social change -- chapter 4. Segmentation and competition -- chapter 5. Moving from descriptions of people to understanding, empathy, and insight -- chapter 6. The consumer experience as the marketer's touchpoint -- chapter 7. Strategic positioning and brands -- chapter 8. Embedding marketing in programs and organizations : developing strategy -- chapter 9. Using marketing mix components for program development -- chapter 10. Monitoring and evaluation -- chapter 11. Personal and community engagement in change -- chapter 12. Social technologies for social marketing and social change -- chapter 13. Social marketing for dissemination and program sustainability -- chapter 14. Management and innovation. |
| Record Nr. | UNINA-9910813798203321 |
|
Lefebvre R. Craig <1959->
|
||
| San Francisco, Calif., : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||