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Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| ISBN |
1-134-59517-4
1-134-59518-2 0-203-99189-3 1-280-10816-9 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910777380003321 |
Cronin Anne M. <1967, >
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| ISBN |
1-134-59517-4
1-134-59518-2 0-203-99189-3 1-280-10816-9 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910828105603321 |
|
Cronin Anne M. <1967, >
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ethics in public relations [[electronic resource] ] : responsible advocacy / / editors, Kathy Fitzpatrick, Carolyn Bronstein
| Ethics in public relations [[electronic resource] ] : responsible advocacy / / editors, Kathy Fitzpatrick, Carolyn Bronstein |
| Pubbl/distr/stampa | London, : SAGE, c2006 |
| Descrizione fisica | 1 online resource (xiv, 241 p.) |
| Disciplina | 174.96592 |
| Altri autori (Persone) |
FitzpatrickKathy <1958->
BronsteinCarolyn |
| Soggetto topico | Public relations - Moral and ethical aspects |
| ISBN |
1-4522-3678-X
1-322-28274-9 1-4129-1798-0 1-4522-2267-3 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Introduction: Toward a Definitional Framework for Responsible Advocacy; Chapter 1 - Baselines for Ethical Advocacy in the ""Marketplace of Ideas""; Chapter 2 - Responsibility and Accountability; Chapter 3 - The Ethics of Communicating With and About Difference in a Changing Society; Chapter 4 - Negotiating Relationships With Activist Publics; Chapter 5 - Responsible Advocacy for Nonprofit Organizations; Chapter 6 - Truth and Transparency; Chapter 7 - Responsible Online Communication; Chapter 8 - Responsible Advocacy Through Strategic Risk Communication
Chapter 9 - The Ethics of Public DiplomacyChapter 10 - Advocacy Across Borders; Chapter Notes; Index; About the Contributors |
| Record Nr. | UNINA-9910779496603321 |
| London, : SAGE, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ethics in public relations [[electronic resource] ] : responsible advocacy / / editors, Kathy Fitzpatrick, Carolyn Bronstein
| Ethics in public relations [[electronic resource] ] : responsible advocacy / / editors, Kathy Fitzpatrick, Carolyn Bronstein |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : SAGE, c2006 |
| Descrizione fisica | 1 online resource (xiv, 241 p.) |
| Disciplina | 174.96592 |
| Altri autori (Persone) |
FitzpatrickKathy <1958->
BronsteinCarolyn |
| Soggetto topico | Public relations - Moral and ethical aspects |
| ISBN |
1-4522-3678-X
1-322-28274-9 1-4129-1798-0 1-4522-2267-3 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Introduction: Toward a Definitional Framework for Responsible Advocacy; Chapter 1 - Baselines for Ethical Advocacy in the ""Marketplace of Ideas""; Chapter 2 - Responsibility and Accountability; Chapter 3 - The Ethics of Communicating With and About Difference in a Changing Society; Chapter 4 - Negotiating Relationships With Activist Publics; Chapter 5 - Responsible Advocacy for Nonprofit Organizations; Chapter 6 - Truth and Transparency; Chapter 7 - Responsible Online Communication; Chapter 8 - Responsible Advocacy Through Strategic Risk Communication
Chapter 9 - The Ethics of Public DiplomacyChapter 10 - Advocacy Across Borders; Chapter Notes; Index; About the Contributors |
| Record Nr. | UNINA-9910815647203321 |
| London, : SAGE, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| ISBN |
1-134-35409-6
1-134-35410-X 0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910788595103321 |
|
O'Shaughnessy John <1927-2023, >
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| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| ISBN |
1-134-35409-6
1-134-35410-X 0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910827080703321 |
|
O'Shaughnessy John <1927-2023, >
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| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith
| Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith |
| Autore | Devereux Mary M |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 659.2095 |
| Altri autori (Persone) | Peirson-SmithAnne |
| Soggetto topico |
Public relations - Pacific Area
Public relations - Asia |
| ISBN |
1-283-40156-8
9786613401564 1-118-17934-X |
| Classificazione |
05.31
71.50 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy
So What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation Developing a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation Crisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR CHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement Advertising Value Equivalency (AVE) |
| Record Nr. | UNINA-9910789733503321 |
|
Devereux Mary M
|
||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith
| Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith |
| Autore | Devereux Mary M |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 659.2095 |
| Altri autori (Persone) | Peirson-SmithAnne |
| Soggetto topico |
Public relations - Pacific Area
Public relations - Asia |
| ISBN |
1-283-40156-8
9786613401564 1-118-17934-X |
| Classificazione |
05.31
71.50 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy
So What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation Developing a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation Crisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR CHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement Advertising Value Equivalency (AVE) |
| Record Nr. | UNINA-9910810006903321 |
|
Devereux Mary M
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||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rethinking public relations : the spin and the substance / / Kevin Moloney
| Rethinking public relations : the spin and the substance / / Kevin Moloney |
| Autore | Moloney Kevin <1943, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (ix, 196 pages) |
| Disciplina | 659.2 |
| Collana | Routledge advances in management and business studies Rethinking public relations |
| Soggetto topico |
Public relations
Mass media and business |
| ISBN |
1-134-60358-4
1-280-31773-6 0-203-46250-5 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR. |
| Record Nr. | UNINA-9910679784803321 |
|
Moloney Kevin <1943, >
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rethinking public relations : the spin and the substance / / Kevin Moloney
| Rethinking public relations : the spin and the substance / / Kevin Moloney |
| Autore | Moloney Kevin <1943, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (ix, 196 pages) |
| Disciplina | 659.2 |
| Collana | Routledge advances in management and business studies Rethinking public relations |
| Soggetto topico |
Public relations
Mass media and business |
| ISBN |
1-134-60358-4
1-280-31773-6 0-203-46250-5 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR. |
| Record Nr. | UNISA-996197697903316 |
|
Moloney Kevin <1943, >
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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