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Branding Latin America : strategies, aims, resistance / / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk
| Branding Latin America : strategies, aims, resistance / / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2018 |
| Descrizione fisica | 1 online resource (247 pages) |
| Disciplina | 303.4828 |
| Soggetto topico |
Place marketing - Latin America
Branding (Marketing) - Latin America |
| ISBN | 1-4985-6828-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Félix Lossio Chávez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia" / Paula Gómez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / César Jiménez-Martínez -- International love? "Latino" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the "Cuban brand" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors. |
| Record Nr. | UNINA-9910796404903321 |
| Lanham, Maryland : , : Lexington Books, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Branding Latin America : strategies, aims, resistance / / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk
| Branding Latin America : strategies, aims, resistance / / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2018 |
| Descrizione fisica | 1 online resource (247 pages) |
| Disciplina | 303.4828 |
| Soggetto topico |
Place marketing - Latin America
Branding (Marketing) - Latin America |
| ISBN | 1-4985-6828-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Félix Lossio Chávez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia" / Paula Gómez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / César Jiménez-Martínez -- International love? "Latino" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the "Cuban brand" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors. |
| Record Nr. | UNINA-9910810593403321 |
| Lanham, Maryland : , : Lexington Books, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
East Asia, Latin America, and the decolonization of transpacific studies / / edited by Chiara Olivieri, Jordi Serrano-Muñoz
| East Asia, Latin America, and the decolonization of transpacific studies / / edited by Chiara Olivieri, Jordi Serrano-Muñoz |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer International Publishing, , [2022] |
| Descrizione fisica | 1 online resource (284 pages) |
| Disciplina | 327.101 |
| Collana | Historical and Cultural Interconnections Between Latin America and Asia |
| Soggetto topico | International relations - Methodology |
| ISBN | 3-030-74528-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910522968403321 |
| Cham, Switzerland : , : Springer International Publishing, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Latin America In A New World / / by Abraham F Lowenthal
| Latin America In A New World / / by Abraham F Lowenthal |
| Autore | Lowenthal Abraham F |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, , [2018] |
| Descrizione fisica | 1 online resource (276 pages) |
| Disciplina | 327.8009045 |
| Collana | Inter-American Dialogue Book |
| Soggetto topico |
POLITICAL SCIENCE / Government / International
POLITICAL SCIENCE / International Relations / General Diplomatics International relations |
| ISBN |
0-367-31654-4
0-429-49938-8 0-429-97901-0 0-429-96793-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795404703321 |
Lowenthal Abraham F
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| Boca Raton, FL : , : Routledge, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Latin America In A New World / / by Abraham F Lowenthal
| Latin America In A New World / / by Abraham F Lowenthal |
| Autore | Lowenthal Abraham F |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, , [2018] |
| Descrizione fisica | 1 online resource (276 pages) |
| Disciplina | 327.8009045 |
| Collana | Inter-American Dialogue Book |
| Soggetto topico |
POLITICAL SCIENCE / Government / International
POLITICAL SCIENCE / International Relations / General Diplomatics International relations |
| ISBN |
0-367-31654-4
0-429-49938-8 0-429-97901-0 0-429-96793-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910809469003321 |
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Lowenthal Abraham F
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| Boca Raton, FL : , : Routledge, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The other West [[electronic resource] ] : Latin America from invasion to globalization / / Marcello Carmagnani ; translated by Rosanna M. Giammanco Frongia
| The other West [[electronic resource] ] : Latin America from invasion to globalization / / Marcello Carmagnani ; translated by Rosanna M. Giammanco Frongia |
| Autore | Carmagnani Marcello |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2011 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 980 |
| Collana | California world history library |
| Soggetto topico |
World history
International relations - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-27729-8
0-520-94751-7 9786613277299 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Maps -- Acknowledgments -- Introduction: Latin America in World History -- One. Entry -- Two. The Ibero-American World -- Three. Revival -- Four. The Euro-American World -- Five. Westernization -- Conclusion. Historical Forms and Trends -- Bibliography -- Index |
| Record Nr. | UNINA-9910463133103321 |
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Carmagnani Marcello
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| Berkeley, : University of California Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The other West [[electronic resource] ] : Latin America from invasion to globalization / / Marcello Carmagnani ; translated by Rosanna M. Giammanco Frongia
| The other West [[electronic resource] ] : Latin America from invasion to globalization / / Marcello Carmagnani ; translated by Rosanna M. Giammanco Frongia |
| Autore | Carmagnani Marcello |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2011 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 980 |
| Collana | California world history library |
| Soggetto topico |
World history
International relations - History |
| Soggetto non controllato |
21st century
american civilization american southwest colonial period cross cultural cultural evolution culture and history discovery of america european civilization european colonization global politics globalization historical perspective historical processes history buffs iberian culture iberian populations invasion latin america latin american culture latin american history multidisciplinary analysis political economy regional history southern cone world history |
| ISBN |
1-283-27729-8
0-520-94751-7 9786613277299 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Maps -- Acknowledgments -- Introduction: Latin America in World History -- One. Entry -- Two. The Ibero-American World -- Three. Revival -- Four. The Euro-American World -- Five. Westernization -- Conclusion. Historical Forms and Trends -- Bibliography -- Index |
| Record Nr. | UNINA-9910786707003321 |
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Carmagnani Marcello
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| Berkeley, : University of California Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The other West [[electronic resource] ] : Latin America from invasion to globalization / / Marcello Carmagnani ; translated by Rosanna M. Giammanco Frongia
| The other West [[electronic resource] ] : Latin America from invasion to globalization / / Marcello Carmagnani ; translated by Rosanna M. Giammanco Frongia |
| Autore | Carmagnani Marcello |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2011 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 980 |
| Collana | California world history library |
| Soggetto topico |
World history
International relations - History |
| Soggetto non controllato |
21st century
american civilization american southwest colonial period cross cultural cultural evolution culture and history discovery of america european civilization european colonization global politics globalization historical perspective historical processes history buffs iberian culture iberian populations invasion latin america latin american culture latin american history multidisciplinary analysis political economy regional history southern cone world history |
| ISBN |
1-283-27729-8
0-520-94751-7 9786613277299 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Maps -- Acknowledgments -- Introduction: Latin America in World History -- One. Entry -- Two. The Ibero-American World -- Three. Revival -- Four. The Euro-American World -- Five. Westernization -- Conclusion. Historical Forms and Trends -- Bibliography -- Index |
| Record Nr. | UNINA-9910818642203321 |
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Carmagnani Marcello
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| Berkeley, : University of California Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Producción de saberes y transferencias culturales : América Latina en contexto transregional / / Peter Birle, Sandra Carreras, Iken Paap, Friedhelm Schmidt-Welle (eds.)
| Producción de saberes y transferencias culturales : América Latina en contexto transregional / / Peter Birle, Sandra Carreras, Iken Paap, Friedhelm Schmidt-Welle (eds.) |
| Pubbl/distr/stampa | Iberoamericana Vervuert |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Producción de conocimientos y transferencias culturales en perspectiva interdisciplinaria. Una introducción / Peter Birle, Sandra Carreras, Iken Paap, Friedhelm Schmidt-Welle -- Las transferencias culturales. Campos de aplicación y tendencias de investigación / Michel Espagne -- Modelos de traducción cultural / Doris Bachmann-Medick -- Espacios entretejidos, textos entrelazados. Transferencias culturales y situación poscolonial en América Latina / Friedhelm Schmidt-Welle -- El giro global en la historiografía latinoamericana / Sergio Serulnikov -- La circulación de las teorías de la dependencia en la República Federal Alemana. Aspectos institucionales, movilidad y traducción entre el Sur y el Norte / Clara Ruvituso -- Teorías críticas en América Latina? La recepción de la Escuela de Frankfurt en el pensamiento latinoamericano / Nicolás del Valle Orellana -- Traducción y epistemicidio. Relaciones de dominación cultural en las Américas desde la conquista hasta nuestros días / Joshua Price -- Transferencia cultural y mediación. Las traducciones de literatura e historiografía de Richard Otto Spazier / José Luis Losada Palenzuela -- Mediadores na viagem de Spix e Martius pelo Brasil: uma experiência de travessia de culturas e transferência de saberes / Karen Macknow Lisboa -- Comunicaciones y límites de comunicaciones intelectuales en el margen del mundo atlántico: antropología americana en los Países Checos, comienzos del siglo XX / Markéta Křížová -- Agentes de la circulación y la coproducción de conocimientos: los científicos alemanes en el sur de América / Sandra Carreras -- Doctorandos chilenos en Alemania (1960-2015): contexto histórico y condiciones de los estudios, e integración a redes científicas internacionales / Enrique Fernández Darraz -- Cómo ser nacional? Búsquedas de identidad en las hermandades académicas nacionalistas alemanas entre Alemania y Chile / Georg T. A. Krizmanics -- La dimensión internacional en las políticas de educación superior de Chile y Argentina / Gabriela Michelini -- Cómo surge la literatura mundial entre la estética y la comercialización? Dinámicas globales de la canonización: Gabriel García Márquez y Octavio Paz / Gesine Müller -- Las actividades de las fundaciones políticas alemanas en América Latina. Posibilidades y límites de la promoción de la democracia por parte de actores externos / Peter Birle. |
| Record Nr. | UNINA-9910735571803321 |
| Iberoamericana Vervuert | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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