Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart |
Pubbl/distr/stampa | Lincoln : , : University of Nebraska Press, , [2019] |
Descrizione fisica | 1 online resource (251 pages) |
Disciplina | 972.92/06 |
Soggetto topico |
HISTORY / Caribbean & West Indies / General
National characteristics, Jamaican Group identity - Jamaica |
Soggetto genere / forma | Electronic books. |
ISBN |
1-4962-1750-0
1-4962-1748-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson -- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert -- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart. |
Record Nr. | UNINA-9910480604503321 |
Lincoln : , : University of Nebraska Press, , [2019] | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart |
Pubbl/distr/stampa | Lincoln : , : University of Nebraska Press, , [2019] |
Descrizione fisica | 1 online resource (251 pages) |
Disciplina | 972.92/06 |
Soggetto topico |
HISTORY / Caribbean & West Indies / General
National characteristics, Jamaican Group identity - Jamaica |
ISBN |
1-4962-1750-0
1-4962-1748-9 |
Classificazione | HIS041000 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson -- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert -- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart. |
Record Nr. | UNINA-9910793973603321 |
Lincoln : , : University of Nebraska Press, , [2019] | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart |
Pubbl/distr/stampa | Lincoln : , : University of Nebraska Press, , [2019] |
Descrizione fisica | 1 online resource (251 pages) |
Disciplina | 972.92/06 |
Soggetto topico |
HISTORY / Caribbean & West Indies / General
National characteristics, Jamaican Group identity - Jamaica |
ISBN |
1-4962-1750-0
1-4962-1748-9 |
Classificazione | HIS041000 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson -- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert -- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart. |
Record Nr. | UNINA-9910810976103321 |
Lincoln : , : University of Nebraska Press, , [2019] | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|