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Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors' destination brand associations / / Julian Michael Hodson
| Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors' destination brand associations / / Julian Michael Hodson |
| Autore | Hodson Julian Michael |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer Gabler, , [2021] |
| Descrizione fisica | 1 online resource (376 pages) |
| Disciplina | 910.688 |
| Collana | Entrepreneurial Management und Standortentwicklung |
| Soggetto topico |
Tourism - Marketing
Branding (Marketing) |
| ISBN | 3-658-33057-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910484376403321 |
Hodson Julian Michael
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| Wiesbaden, Germany : , : Springer Gabler, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis / Androniki Kavoura
| Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis / Androniki Kavoura |
| Autore | Kavoura, Androniki |
| Pubbl/distr/stampa | New York : Novainka, [2013] |
| Descrizione fisica | XI, 85 p. ; 23 cm |
| Disciplina | 910.688 |
| Collana | Business economics in a rapidly-changing world |
| Soggetto topico |
Branding
Place marketing |
| ISBN | 9781629482026 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002518319707536 |
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Kavoura, Androniki
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| New York : Novainka, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski
| The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (101 pages) |
| Disciplina | 910.688 |
| Collana | Journal of Place Management and Development |
| Soggetto topico |
Place marketing
Real estate management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83982-337-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910493683603321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski
| The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (101 pages) |
| Disciplina | 910.688 |
| Collana | Journal of Place Management and Development |
| Soggetto topico |
Place marketing
Real estate management |
| ISBN | 1-83982-337-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794056903321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski
| The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (101 pages) |
| Disciplina | 910.688 |
| Collana | Journal of Place Management and Development |
| Soggetto topico |
Place marketing
Real estate management |
| ISBN | 1-83982-337-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910810277303321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Driving tourism through creative destinations and activities / / Al�zbeta Kir�al'ov�a, University College of Business in Prague, Czech Republic
| Driving tourism through creative destinations and activities / / Al�zbeta Kir�al'ov�a, University College of Business in Prague, Czech Republic |
| Autore | Királ'ová Alžbeta |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Business Science Reference, an imprint of IGI Global, , [2017] |
| Descrizione fisica | 1 online resource (xxi, 375 pages) : illustrations |
| Disciplina | 910.688 |
| Collana | Advances in hospitality, tourism, and the services industry (AHTSI) book series |
| Soggetto topico | Tourism |
| Soggetto non controllato |
Coopetition
Destination management Marketing considerations Online destination images Service development Small tourism destinations Social networking |
| ISBN |
9781522520177
9781522520160 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kiráľová -- Marketing communication of SMEs acting in creative tourism / Petra Koudelková -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovský -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernández -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antonín Pavlícek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Rátz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl --
Using social networks to create and share experiences in creative tourism / Róbert Stefko, Martin Mudrík -- Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij -- Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska. |
| Record Nr. | UNINA-9910158605903321 |
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Királ'ová Alžbeta
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| Hershey, Pennsylvania : , : Business Science Reference, an imprint of IGI Global, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Gender equality and nation branding in the Nordic region / / edited by Eirinn Larsen, Sigrun Marie Moss, Inger Skjelsbæk
| Gender equality and nation branding in the Nordic region / / edited by Eirinn Larsen, Sigrun Marie Moss, Inger Skjelsbæk |
| Pubbl/distr/stampa | London ; ; New York, New York : , : Routledge, , [2021] |
| Descrizione fisica | 1 online resource (232 pages) |
| Disciplina | 910.688 |
| Soggetto topico |
Place marketing
Women - Social conditions |
| ISBN |
1-00-301713-4
1-000-40820-5 1-003-01713-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Notes on contributors -- Foreword / Cynthia Enloe -- Introduction / Eirinn Larsen, Sigrun Marie Moss and Inger Skjelsbæk -- 'The gender-progressive Nordics' : a matter of history / Eirinn Larsen -- Variations on shared themes : branding the Nordics as gender-equal / Katarzyna Jezierska and Ann Towns -- Applying the brand or not? challenges of Nordicity and gender equality in Scandinavian diplomacy / Sigrun Marie Moss -- Keeping Sweden on top : rape and legal innovation as nation-branding / May-Len Skilbrei -- Trouble in paradise? Icelandic gender-equality imaginaries, national rebranding and international reification / Irma Erlingsdóttir -- Protecting the brand? the hesitant incorporation of gender equality in the peace nation / Inger Skjelsbæk and Torunn L. Tryggestad -- A useful tool? images of the Nordics in Swiss quota debates / Stéphanie Ginalski -- Silenced at the border : Norwegian gender-equality policies in national branding / Cathrine Holst and Mari Teigen -- Not so exceptional after all? Nordic gender equality and controversies linked to the convention on the elimination of all forms of discrimination against women / Anne Hellum -- Creating gender exceptionalism : the role of global indexes / Tori Loven Kirkebø, Malcolm Langford and Haldor Byrkjeflot -- Afterword : gendering the brand? / Halvard Leira. |
| Record Nr. | UNINA-9910476812403321 |
| London ; ; New York, New York : , : Routledge, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The handbook of managing and marketing tourism experiences / / edited by Marios Sotiriadis, Dogan Gursoy
| The handbook of managing and marketing tourism experiences / / edited by Marios Sotiriadis, Dogan Gursoy |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (579 pages) |
| Disciplina | 910.688 |
| Soggetto topico |
Tourism - Marketing
Tourism |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78635-289-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910153236803321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The handbook of managing and marketing tourism experiences / / edited by Marios Sotiriadis, Dogan Gursoy
| The handbook of managing and marketing tourism experiences / / edited by Marios Sotiriadis, Dogan Gursoy |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (579 pages) |
| Disciplina | 910.688 |
| Soggetto topico |
Tourism
Business & Economics - Industries - Hospitality, Travel & Tourism Tourism industry |
| ISBN | 1-78635-289-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910798941903321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The handbook of managing and marketing tourism experiences / / edited by Marios Sotiriadis, Dogan Gursoy
| The handbook of managing and marketing tourism experiences / / edited by Marios Sotiriadis, Dogan Gursoy |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (579 pages) |
| Disciplina | 910.688 |
| Soggetto topico |
Tourism
Business & Economics - Industries - Hospitality, Travel & Tourism Tourism industry |
| ISBN | 1-78635-289-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910823672403321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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