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Advances in tourism destination marketing [[electronic resource] /] / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu
| Advances in tourism destination marketing [[electronic resource] /] / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
KozakM <1968-> (Metin)
GnothJuergen AndreuLuisa |
| Collana | Advances in tourism |
| Soggetto topico |
Tourism - Marketing
Travel |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-21891-9
1-282-32484-5 9786612324840 0-203-87412-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing
8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish tourism market; 14 The formation of destination choice sets: An interpretive approach 15 Risk perceptions and risk reduction strategies as determinants of destination choice16 Identification of important service factors in group package tours; Part V: Consumer experiences and perceptions; 17 Holiday resort visitor motivations and their relationship with satisfaction; 18 Building a tourist typology based on motivations for visiting a cultural city; 19 Effect of complaint management on loyalty versus probability of ending relationship; Index |
| Record Nr. | UNINA-9910455144903321 |
| Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in tourism destination marketing [[electronic resource] /] / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu
| Advances in tourism destination marketing [[electronic resource] /] / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
KozakM <1968-> (Metin)
GnothJuergen AndreuLuisa |
| Collana | Advances in tourism |
| Soggetto topico |
Tourism - Marketing
Travel |
| ISBN |
1-135-21891-9
1-282-32484-5 9786612324840 0-203-87412-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing
8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish tourism market; 14 The formation of destination choice sets: An interpretive approach 15 Risk perceptions and risk reduction strategies as determinants of destination choice16 Identification of important service factors in group package tours; Part V: Consumer experiences and perceptions; 17 Holiday resort visitor motivations and their relationship with satisfaction; 18 Building a tourist typology based on motivations for visiting a cultural city; 19 Effect of complaint management on loyalty versus probability of ending relationship; Index |
| Record Nr. | UNINA-9910778048303321 |
| Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in tourism destination marketing / / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu
| Advances in tourism destination marketing / / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
KozakM <1968-> (Metin)
GnothJuergen AndreuLuisa |
| Collana | Advances in tourism |
| Soggetto topico |
Tourism - Marketing
Travel |
| ISBN |
1-135-21891-9
1-282-32484-5 9786612324840 0-203-87412-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing
8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish tourism market; 14 The formation of destination choice sets: An interpretive approach 15 Risk perceptions and risk reduction strategies as determinants of destination choice16 Identification of important service factors in group package tours; Part V: Consumer experiences and perceptions; 17 Holiday resort visitor motivations and their relationship with satisfaction; 18 Building a tourist typology based on motivations for visiting a cultural city; 19 Effect of complaint management on loyalty versus probability of ending relationship; Index |
| Record Nr. | UNINA-9910808212303321 |
| Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Commercial Nationalism and Tourism : Selling the National Story / / Leanne White
| Commercial Nationalism and Tourism : Selling the National Story / / Leanne White |
| Pubbl/distr/stampa | Bristol, UK; ; Blue Ridge Summit, PA : , : Channel View Publications, , [2017] |
| Descrizione fisica | 1 online resource (305 pages) : illustrations, photographs |
| Disciplina | 910.68/8 |
| Collana | Aspects of Tourism |
| Soggetto topico |
Tourism - Political aspects
Nationalism - Marketing |
| Soggetto non controllato | Nationalism and tourism |
| ISBN |
1-84541-589-2
1-84541-591-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgements -- Contributors -- 1. Commercial Nationalism: Mapping the Landscape -- 2. Canada’s National Parks: Nationhood, Tourism and the Utility of Nature -- 3. Tourism and Nationalism in the Former Yugoslavia -- 4. Away but Together: Diaspora Tourism and Narratives of Ukrainian Immigrants in the United States -- 5. Travelling to the Past: Xi’an and the Tang Imperial City -- 6. A New Indian National Story -- 7. The Silk Road, Identities and Commercial Nationalisms -- 8. 100% Pure Neoliberalism: Brand New Zealand, New Thinking, New Stories, Inc -- 9. National Identity in Africa’s Tourism Industry -- 10. Branding a Nation-state after Half a Century of Independence: The Case of Malta -- 11. Who Owns ‘Brand Estonia’? The Role of Residents and the Diaspora -- 12. When the Incredible Got Lost in Controversies: Selling Tourism in India -- 13. From Risky Reality to Magical Realism: Narratives of Colombianness in Tourism Promotion -- 14. ‘Imagine Ben Hur in Formula One’: An Analysis of the National Gallop in Hungary -- 15. Examining Cherry Blossom Celebrations in Japan and Around the World -- 16. Canadian Nationalism and the Memory of the First World War in France and Belgium -- 17. ‘Daddy, Why do we Celebrate SG50?’ A Response to a Child Regarding Singapore’s Golden Jubilee -- 18. Covering ‘Captain America’ and (Re)Imagining the United States during the 2014 FIFA World Cup -- 19. Promoting Canada’s Cultural Mosaic: John Murray Gibbon and Folk Music Festivals -- 20. Commercial Nationalism Research Directions: Negotiating New National Narratives -- Index |
| Record Nr. | UNINA-9910157363503321 |
| Bristol, UK; ; Blue Ridge Summit, PA : , : Channel View Publications, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam
| Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam |
| Pubbl/distr/stampa | Cambridge, : CAB International, c2011 |
| Descrizione fisica | 1 online resource (380 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
WangYoucheng
PizamAbraham |
| Soggetto topico |
Tourism - Marketing
Tourism - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-26773-X
9786613267733 1-84593-700-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. |
| Record Nr. | UNINA-9910461852903321 |
| Cambridge, : CAB International, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam
| Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam |
| Pubbl/distr/stampa | Cambridge, : CAB International, c2011 |
| Descrizione fisica | 1 online resource (380 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
WangYoucheng
PizamAbraham |
| Soggetto topico |
Tourism - Marketing
Tourism - Management |
| ISBN |
1-283-26773-X
9786613267733 1-84593-700-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. |
| Record Nr. | UNINA-9910532969103321 |
| Cambridge, : CAB International, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in travel and tourism [[electronic resource] /] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
| Marketing in travel and tourism [[electronic resource] /] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod |
| Autore | Middleton Victor T. C |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 |
| Descrizione fisica | 1 online resource (489 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
FyallAlan
MorganMichael <1948 Sept. 29-> |
| Soggetto topico | Tourism - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-43735-5
1-282-73765-1 9786612737657 0-08-097051-6 0-08-094295-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Marketing in Travel and Tourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; List of figures; List of tables; List of mini-cases; Part One: The Meaning of Marketing in Travel and Tourism; Chapter 1. Introducing travel and tourism; Chapter 2. Introducing marketing: the systematic thought process; Chapter 3. The special characteristics of travel and tourism marketing; Chapter 4. The dynamic business environment: factors influencingdemand for tourism
Part Two: Understanding the Consumer and Marketing Mix in Travel and TourismChapter 5. Understanding the consumer: tourism motivations and buyer behaviour; Chapter 6. Market segmentation for travel and tourism markets; Chapter 7. Product formulation in travel and tourism; Chapter 8. The evolving marketing mix for tourism services; Part Three: Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; Chapter 9. Marketing research in travel and tourism; Chapter 10. Planning marketing strategy; Chapter 11. Marketing planning: the process Chapter 12. Planning marketing campaigns: budgeting and evaluatingmarketing performancePart Four: Communicating with and Influencing Consumers; Chapter 13. The growth and role of information and communicationstechnology and the rise of the dominant consumer; Chapter 14. E-marketing: the effective use of ITC; Chapter 15. Distribution channels in travel and tourism: creating access; Chapter 16. Integrating the promotional and communications mix; Chapter 17. Brochures, print and other non-electronic information; Part Five: Applying Marketing in the Main Sectors of Travel and Tourism Chapter 18. Marketing tourism destinationsChapter 19. Marketing accommodation; Chapter 20. Marketing passenger transport; Chapter 21. Marketing visitor attractions; Chapter 22. Marketing inclusive tours and product packages; Part Six: Case Studies of Marketing Practice in Travel and Tourism; Case 1 Tourism New Zealand; Case 2 YOTEL; Case 3 Agra - Indian World Heritage Site; Case 4 Travelodge:; Case 5 Alistair Sawday Guides; Epilogue: Prospects for travel and tourism marketing; References and select bibliography; Index |
| Record Nr. | UNINA-9910459113203321 |
Middleton Victor T. C
|
||
| Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in travel and tourism [[electronic resource] /] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
| Marketing in travel and tourism [[electronic resource] /] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod |
| Autore | Middleton Victor T. C |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 |
| Descrizione fisica | 1 online resource (489 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
FyallAlan
MorganMichael <1948 September 29-> |
| Soggetto topico | Tourism - Marketing |
| ISBN |
1-136-43735-5
1-282-73765-1 9786612737657 0-08-097051-6 0-08-094295-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Marketing in Travel and Tourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; List of figures; List of tables; List of mini-cases; Part One: The Meaning of Marketing in Travel and Tourism; Chapter 1. Introducing travel and tourism; Chapter 2. Introducing marketing: the systematic thought process; Chapter 3. The special characteristics of travel and tourism marketing; Chapter 4. The dynamic business environment: factors influencingdemand for tourism
Part Two: Understanding the Consumer and Marketing Mix in Travel and TourismChapter 5. Understanding the consumer: tourism motivations and buyer behaviour; Chapter 6. Market segmentation for travel and tourism markets; Chapter 7. Product formulation in travel and tourism; Chapter 8. The evolving marketing mix for tourism services; Part Three: Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; Chapter 9. Marketing research in travel and tourism; Chapter 10. Planning marketing strategy; Chapter 11. Marketing planning: the process Chapter 12. Planning marketing campaigns: budgeting and evaluatingmarketing performancePart Four: Communicating with and Influencing Consumers; Chapter 13. The growth and role of information and communicationstechnology and the rise of the dominant consumer; Chapter 14. E-marketing: the effective use of ITC; Chapter 15. Distribution channels in travel and tourism: creating access; Chapter 16. Integrating the promotional and communications mix; Chapter 17. Brochures, print and other non-electronic information; Part Five: Applying Marketing in the Main Sectors of Travel and Tourism Chapter 18. Marketing tourism destinationsChapter 19. Marketing accommodation; Chapter 20. Marketing passenger transport; Chapter 21. Marketing visitor attractions; Chapter 22. Marketing inclusive tours and product packages; Part Six: Case Studies of Marketing Practice in Travel and Tourism; Case 1 Tourism New Zealand; Case 2 YOTEL; Case 3 Agra - Indian World Heritage Site; Case 4 Travelodge:; Case 5 Alistair Sawday Guides; Epilogue: Prospects for travel and tourism marketing; References and select bibliography; Index |
| Record Nr. | UNINA-9910792586403321 |
|
Middleton Victor T. C
|
||
| Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in travel and tourism / / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
| Marketing in travel and tourism / / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod |
| Autore | Middleton Victor T. C |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 |
| Descrizione fisica | 1 online resource (489 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
FyallAlan
MorganMichael <1948 Sept. 29-> |
| Soggetto topico | Tourism - Marketing |
| ISBN |
1-136-43735-5
1-282-73765-1 9786612737657 0-08-097051-6 0-08-094295-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Marketing in Travel and Tourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; List of figures; List of tables; List of mini-cases; Part One: The Meaning of Marketing in Travel and Tourism; Chapter 1. Introducing travel and tourism; Chapter 2. Introducing marketing: the systematic thought process; Chapter 3. The special characteristics of travel and tourism marketing; Chapter 4. The dynamic business environment: factors influencingdemand for tourism
Part Two: Understanding the Consumer and Marketing Mix in Travel and TourismChapter 5. Understanding the consumer: tourism motivations and buyer behaviour; Chapter 6. Market segmentation for travel and tourism markets; Chapter 7. Product formulation in travel and tourism; Chapter 8. The evolving marketing mix for tourism services; Part Three: Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; Chapter 9. Marketing research in travel and tourism; Chapter 10. Planning marketing strategy; Chapter 11. Marketing planning: the process Chapter 12. Planning marketing campaigns: budgeting and evaluatingmarketing performancePart Four: Communicating with and Influencing Consumers; Chapter 13. The growth and role of information and communicationstechnology and the rise of the dominant consumer; Chapter 14. E-marketing: the effective use of ITC; Chapter 15. Distribution channels in travel and tourism: creating access; Chapter 16. Integrating the promotional and communications mix; Chapter 17. Brochures, print and other non-electronic information; Part Five: Applying Marketing in the Main Sectors of Travel and Tourism Chapter 18. Marketing tourism destinationsChapter 19. Marketing accommodation; Chapter 20. Marketing passenger transport; Chapter 21. Marketing visitor attractions; Chapter 22. Marketing inclusive tours and product packages; Part Six: Case Studies of Marketing Practice in Travel and Tourism; Case 1 Tourism New Zealand; Case 2 YOTEL; Case 3 Agra - Indian World Heritage Site; Case 4 Travelodge:; Case 5 Alistair Sawday Guides; Epilogue: Prospects for travel and tourism marketing; References and select bibliography; Index |
| Record Nr. | UNINA-9910812651003321 |
|
Middleton Victor T. C
|
||
| Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sustainable marketing of cultural and heritage tourism / / Deepak [i.e. Deepack] Chhabra
| Sustainable marketing of cultural and heritage tourism / / Deepak [i.e. Deepack] Chhabra |
| Autore | Chhabra Deepak <1963-> |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (253 p.) |
| Disciplina | 910.68/8 |
| Collana | Routledge critical studies in tourism, business and management |
| Soggetto topico |
Heritage tourism
Tourism - Marketing Sustainable development Cultural property - Repatriation |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-99739-3
1-136-99740-7 1-282-58974-1 9786612589744 0-203-85541-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; List of Illustrations; Preface; Acknowledgments; 1 Marketing of Heritage Tourism; 2 Setting a Sustainability Stage for Heritage Tourism; 3 Strategic Sustainable Heritage Tourism Marketing Model; 4 Museums; 5 Historic House Museums; 6 Heritage Hotels and Resorts; 7 Heritage Festivals; 8 Heritage Tourism Merchandise; 9 Future of Sustainable Marketing: Contemplation and Challenges; Bibliography; Index |
| Record Nr. | UNINA-9910458884303321 |
|
Chhabra Deepak <1963->
|
||
| Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
