Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors

• Pubblicazione: London ; ; New York : , : Routledge, , 2015
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (336 p.)
• Disciplina: 808/.066659; 808.066659
• Soggetto topico: Rhetoric; Visual communication; Advertising - Language
• Altri autori: McQuarrieEdward F PhillipsBarbara J. <1966->
• Note generali: First published 2008 by M.E. Sharpe.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott.
• Sommario/riassunto: This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.
• Titolo autorizzato: Go figure
• ISBN: 1-317-46960-7; 1-315-70402-1; 1-317-46961-5; 1-282-11948-6; 9786612119484; 0-7656-2133-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910808596803321
• Lo trovi qui: Univ. Federico II