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Effective writing skills for public relations [[electronic resource] /] / John Foster
| Effective writing skills for public relations [[electronic resource] /] / John Foster |
| Autore | Foster John <1926-> |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page, 2008 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina |
808.0666592
808/.066659 |
| Collana | PR in practice series |
| Soggetto topico |
Business writing
Public relations |
| ISBN |
1-281-38635-9
9786611386351 0-7494-5445-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; About the author; Foreword; Acknowledgements; Introduction; 1 The importance of style: an overview; 2 Trouble with plurals and possessives; 3 Making your mark; 4 Down with capitalism!; 5 Clichés, jargon and other worn words; 6 Is it easy to read?; 7 Headlines: making them work; 8 Dealing with figures and abbreviations; 9 Keep it short, simple –and plain; 10 Writing for the press; 11 Captions: how to handle them; 12 What editing is all about; 13 Skills and styles for the office; 14 Traps, snares and pitfalls; 15 Americanisms – the differences; 16 The spoken word: pronunciation pointers
17 Principles of presentation;18 Writing for the web; 19 Tone – the linchpin of reputation; 20 Finance matters; 21 Is it legal?; Appendix 1: English grammar – some definitions; Appendix 2: Confusing pairs of words; Appendix 3: Glossary and jargon buster; Appendix 4: When you're lost for words; Further reading; Index; |
| Record Nr. | UNISA-996339134403316 |
Foster John <1926->
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| London ; ; Philadelphia, : Kogan Page, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors
| Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 808/.066659 |
| Altri autori (Persone) |
McQuarrieEdward F
PhillipsBarbara J. <1966-> |
| Soggetto topico |
Rhetoric
Visual communication Advertising - Language |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-70402-1
1-317-46961-5 1-282-11948-6 9786612119484 0-7656-2133-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
| Record Nr. | UNINA-9910454157103321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors
| Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 808/.066659 |
| Altri autori (Persone) |
McQuarrieEdward F
PhillipsBarbara J. <1966-> |
| Soggetto topico |
Rhetoric
Visual communication Advertising - Language |
| ISBN |
1-317-46960-7
1-315-70402-1 1-317-46961-5 1-282-11948-6 9786612119484 0-7656-2133-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
| Record Nr. | UNINA-9910777997203321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors
| Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina |
808/.066659
808.066659 |
| Altri autori (Persone) |
McQuarrieEdward F
PhillipsBarbara J. <1966-> |
| Soggetto topico |
Rhetoric
Visual communication Advertising - Language |
| ISBN |
1-317-46960-7
1-315-70402-1 1-317-46961-5 1-282-11948-6 9786612119484 0-7656-2133-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
| Record Nr. | UNINA-9910808596803321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||