Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
| Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu |
| Pubbl/distr/stampa | Abingdon [England] ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.068/8 |
| Altri autori (Persone) |
DesbordesMichel
RichelieuAndre |
| Collana | Routledge research in sport business and management |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects Sports - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-77649-8
9786613686886 0-203-12646-7 1-136-45621-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index |
| Record Nr. | UNINA-9910462391703321 |
| Abingdon [England] ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
| Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu |
| Pubbl/distr/stampa | Abingdon [England] ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.068/8 |
| Altri autori (Persone) |
DesbordesMichel
RichelieuAndre |
| Collana | Routledge research in sport business and management |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects Sports - Marketing |
| ISBN |
1-136-45620-1
1-280-77649-8 9786613686886 0-203-12646-7 1-136-45621-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index |
| Record Nr. | UNINA-9910790379603321 |
| Abingdon [England] ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
| Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon [England] ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.068/8 |
| Altri autori (Persone) |
DesbordesMichel
RichelieuAndre |
| Collana | Routledge research in sport business and management |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects Sports - Marketing |
| ISBN |
1-136-45620-1
1-280-77649-8 9786613686886 0-203-12646-7 1-136-45621-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index |
| Record Nr. | UNINA-9910820642803321 |
| Abingdon [England] ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||