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Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close
| Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 796.06/98 |
| Altri autori (Persone) |
CloseAngeline
KahleLynn R |
| Soggetto topico |
Consumer behavior
Sports - Marketing Special events - Marketing Communication in marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-91790-X
0-203-84411-4 9786613037398 1-283-03739-4 1-136-91792-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
| Record Nr. | UNINA-9910465221103321 |
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close
| Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 796.06/98 |
| Altri autori (Persone) |
CloseAngeline
KahleLynn R |
| Soggetto topico |
Consumer behavior
Sports - Marketing Special events - Marketing Communication in marketing |
| ISBN |
1-136-91790-X
0-203-84411-4 9786613037398 1-283-03739-4 1-136-91792-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
| Record Nr. | UNINA-9910791826403321 |
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close
| Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 796.06/98 |
| Altri autori (Persone) |
CloseAngeline
KahleLynn R |
| Soggetto topico |
Consumer behavior
Sports - Marketing Special events - Marketing Communication in marketing |
| ISBN |
1-136-91790-X
0-203-84411-4 9786613037398 1-283-03739-4 1-136-91792-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
| Record Nr. | UNINA-9910828060603321 |
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||