Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close |
Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
Descrizione fisica | 1 online resource (349 p.) |
Disciplina | 796.06/98 |
Altri autori (Persone) |
CloseAngeline
KahleLynn R |
Soggetto topico |
Consumer behavior
Sports - Marketing Special events - Marketing Communication in marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-136-91790-X
0-203-84411-4 9786613037398 1-283-03739-4 1-136-91792-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
Record Nr. | UNINA-9910465221103321 |
New York : , : Routledge, , 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close |
Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
Descrizione fisica | 1 online resource (349 p.) |
Disciplina | 796.06/98 |
Altri autori (Persone) |
CloseAngeline
KahleLynn R |
Soggetto topico |
Consumer behavior
Sports - Marketing Special events - Marketing Communication in marketing |
ISBN |
1-136-91790-X
0-203-84411-4 9786613037398 1-283-03739-4 1-136-91792-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
Record Nr. | UNINA-9910791826403321 |
New York : , : Routledge, , 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close |
Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
Descrizione fisica | 1 online resource (349 p.) |
Disciplina | 796.06/98 |
Altri autori (Persone) |
CloseAngeline
KahleLynn R |
Soggetto topico |
Consumer behavior
Sports - Marketing Special events - Marketing Communication in marketing |
ISBN |
1-136-91790-X
0-203-84411-4 9786613037398 1-283-03739-4 1-136-91792-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
Record Nr. | UNINA-9910828060603321 |
New York : , : Routledge, , 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|