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The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations / / edited by Marta Massi, Alex Turrini
| The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations / / edited by Marta Massi, Alex Turrini |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2020 |
| Descrizione fisica | 1 online resource (181 pages) |
| Disciplina | 746.920688 |
| Collana | Palgrave Studies in Practice: Global Fashion Brand Management |
| Soggetto topico |
Branding (Marketing)
Clothing trade Fashion and art Fashion illustrators Marketing Industries Fashion merchandising Fine Arts |
| ISBN | 3-030-26121-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. When Fashion Met Arts: The Artification of Fashion Brands -- 2. Brunello Cucinelli, a humanistic approach to fashion -- 3. Trussardi and the art of promoting art -- 4. Gucci: Branding art or art branding? -- 5. Christian Dior: The Art of Haute Couture -- 6. Balenciaga, the Master of Haute Couture -- 7. Conclusion. |
| Record Nr. | UNINA-9910407709803321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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El Corazón de Mango : La Historia de una Marca Global con un Estilo Propio en Los Escaparatesy la Trastienda / / Andrea Gay Zaragoza, Humberto Salerno
| El Corazón de Mango : La Historia de una Marca Global con un Estilo Propio en Los Escaparatesy la Trastienda / / Andrea Gay Zaragoza, Humberto Salerno |
| Autore | Gay Zaragoza Andrea |
| Pubbl/distr/stampa | Madrid : , : Lid Editorial Empresarial S.L., , [2010] |
| Descrizione fisica | 1 online resource (119 pages) |
| Disciplina | 746.920688 |
| Soggetto topico |
Printed fashion apparel industry - Management
Printed fashion apparel industry - Spain - History |
| ISBN | 84-8356-520-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910795789703321 |
Gay Zaragoza Andrea
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| Madrid : , : Lid Editorial Empresarial S.L., , [2010] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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El Corazón de Mango : La Historia de una Marca Global con un Estilo Propio en Los Escaparatesy la Trastienda / / Andrea Gay Zaragoza, Humberto Salerno
| El Corazón de Mango : La Historia de una Marca Global con un Estilo Propio en Los Escaparatesy la Trastienda / / Andrea Gay Zaragoza, Humberto Salerno |
| Autore | Gay Zaragoza Andrea |
| Pubbl/distr/stampa | Madrid : , : Lid Editorial Empresarial S.L., , [2010] |
| Descrizione fisica | 1 online resource (119 pages) |
| Disciplina | 746.920688 |
| Soggetto topico |
Printed fashion apparel industry - Management
Printed fashion apparel industry - Spain - History |
| ISBN | 84-8356-520-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910817222603321 |
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Gay Zaragoza Andrea
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| Madrid : , : Lid Editorial Empresarial S.L., , [2010] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood
| Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood |
| Autore | Lea-Greenwood Gaynor |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
391.00688
746.920688 |
| Soggetto topico |
Advertising - Fashion
Fashion merchandising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-66515-8
1-118-49617-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement Monthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design Boutique layout |
| Record Nr. | UNINA-9910462296503321 |
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Lea-Greenwood Gaynor
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| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood
| Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood |
| Autore | Lea-Greenwood Gaynor |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
391.00688
746.920688 |
| Soggetto topico |
Advertising - Fashion
Fashion merchandising |
| ISBN |
1-118-49616-7
1-283-66515-8 1-118-49617-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement Monthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design Boutique layout |
| Record Nr. | UNINA-9910785734603321 |
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Lea-Greenwood Gaynor
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||
| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion marketing communications / / Gaynor Lea-Greenwood
| Fashion marketing communications / / Gaynor Lea-Greenwood |
| Autore | Lea-Greenwood Gaynor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
391.00688
746.920688 |
| Soggetto topico |
Advertising - Fashion
Fashion merchandising |
| ISBN |
1-118-49616-7
1-283-66515-8 1-118-49617-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement Monthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design Boutique layout |
| Record Nr. | UNINA-9910819516003321 |
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Lea-Greenwood Gaynor
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| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Improvvisamente... l'abito scorso : stile vintage e limited edition nelle scelte di merchandising e buying del settore moda / Stefano Sacchi ; prefazione di Marisa Berenson
| Improvvisamente... l'abito scorso : stile vintage e limited edition nelle scelte di merchandising e buying del settore moda / Stefano Sacchi ; prefazione di Marisa Berenson |
| Autore | SACCHI, Stefano |
| Pubbl/distr/stampa | Milano : Franco Angeli, 2017 |
| Descrizione fisica | 162 p. : ill. ; 23 cm |
| Disciplina | 746.920688 |
| Soggetto topico | Moda - Marketing |
| ISBN | 978-88-917-6066-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-996257549003316 |
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SACCHI, Stefano
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| Milano : Franco Angeli, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Reinventing fashion retailing : digitalising, gamifying, entrepreneuring / / Eirini Bazaki, Vanissa Wanick, editors
| Reinventing fashion retailing : digitalising, gamifying, entrepreneuring / / Eirini Bazaki, Vanissa Wanick, editors |
| Pubbl/distr/stampa | Cham : , : Palgrave Macmillan, , [2023] |
| Descrizione fisica | 1 online resource (152 pages) : illustrations |
| Disciplina |
910.5
746.920688 |
| Collana |
Palgrave studies in practice : global fashion brand management
Palgrave pivot |
| Soggetto topico |
Fashion merchandising - Technological innovations
Industries Marketing |
| ISBN |
3-031-11185-0
9783031111853 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Helping Online Fashion Customers Help Themselves: Personalised Recommender Systems -- Chapter 2: Brand storytelling, gamification and social media marketing in the “metaverse”: a case study of The Ralph Lauren Winter Escape -- Chapter 3: The use of Augmented Reality to enhance consumer experience: the case of Kohl’s Snapchat Virtual Closet and Sephora Virtual Artist -- Chapter 4: Skins in the Game: Fashion Branding and Commercial Videogames -- Chapter 5: Becoming a Fashion Blogger Entrepreneur: The Case of Chiara Ferragni -- Chapter 6: Crowdfunding Nascent Fashion Brands. |
| Record Nr. | UNINA-9910637723003321 |
| Cham : , : Palgrave Macmillan, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social moda : nel segno di influenze, pratiche, discorsi / Bianca Terracciano
| Social moda : nel segno di influenze, pratiche, discorsi / Bianca Terracciano |
| Autore | TERRACCIANO, Bianca |
| Pubbl/distr/stampa | Milano : Angeli, 2017 |
| Descrizione fisica | 149 p. : ill. ; 23 cm |
| Disciplina | 746.920688 |
| Collana | La cultura della comunicazione |
| Soggetto topico | Moda - Marketing - Ruolo [delle] Comunità virtuali |
| ISBN | 978-88-917-5299-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-996257546103316 |
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TERRACCIANO, Bianca
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| Milano : Angeli, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Storytelling in luxury fashion : brands, visual cultures, and technologies / / edited by Amanda Sikarskie
| Storytelling in luxury fashion : brands, visual cultures, and technologies / / edited by Amanda Sikarskie |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, NY : , : Routledge, , 2021 |
| Descrizione fisica | 1 online resource (211 pages) |
| Disciplina | 746.920688 |
| Collana | Routledge research in design studies |
| Soggetto topico | Fashion merchandising |
| ISBN |
1-00-302279-0
1-000-25978-1 1-003-02279-0 1-000-25968-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART I Brands -- 1 Picture Perfect: Hermes, Its Silk Scarves, and Twenty-First-Century Experiential Events -- 2 The Good, the Bad, and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity -- 3 Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-First Century -- PART II Visual Cultures -- 4 The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram -- 5 "Terrain of Every Hue": Locating the Luxury Knitwear Trade in Scotland's Landscapes -- 6 Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion -- 7 Louboutin's Red: Using Color to Connect France's Past and Present -- 8 Japan's Fashion Subculture: Lolita, From Cuteness to Feminist Revolution and Escapism -- PART III Spaces and Technologies -- 9 Constructing an Affective Retail Space: Bodily Engagement With a Luxury Fashion Brand Through Spatial and Heritage Storytelling -- 10 New Old Stories: The Temporal Landscape in Fortnum & Mason's Digital Heritage Storytelling |
| Record Nr. | UNINA-9910860842203321 |
| New York, NY : , : Routledge, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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