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The fundamentals of fashion management / / Susan Dillon
| The fundamentals of fashion management / / Susan Dillon |
| Autore | Dillon Susan |
| Edizione | [Second Edition.] |
| Pubbl/distr/stampa | New York : , : Bloomsbury Visual Arts, , [2017] |
| Descrizione fisica | 1 online resource |
| Disciplina | 746.9/2068 |
| Collana | Fundamentals |
| Soggetto topico |
Clothing trade - Management
Fashion merchandising Fashion merchandising - Study and teaching Fashion design - Study and teaching Advertising - Fashion |
| ISBN |
1-350-03083-X
1-4742-7123-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The business of fashion- a global perspective -- An overview and evolution of the fashion industry; The impact of technology and ethical fashion and sustainability; Ten influential fashion global brands; Case study: Application of knowledge and checklist; Exercise: Personal SWOT; Interview: TBC (US) -- 2. Fashion forecasting and trend prediction -- Understanding fashion forecasting and trend prediction; Product design, innovation and development; The forecasting process; Trend prediction as a tool for fashion businesses; Forecasting and trend prediction companies; Case study: Presenting trend information; Exercise: Developing a forecast; Interview: LSN: Global Researcher -- 3. Introduction to the principles of fashion management -- The fashion organisation; The role of the fashion manager; Value chain analysis- a fashion perspective; Management theories and frameworks; Case study: Application of knowledge and checklist; Exercise: TBC; Interview: eCommerce manager or brand account manager (EU) -- 4. Fashion transition -- Fashion buying; The buying cycle and range planning; Merchandising with mathematics; Global sourcing, importing fashion and the supply chain process; Retail design and visual merchandising; Distribution and retailing; Case study: Application of knowledge and checklist; Exercise: Develop a range plan; Interview: Fashion buyer (US) -- 5. Fashion marketing and communication -- Understanding marketing; Marketing fashion products; Fashion communication; Fashion advertising; The internet and social media as a tool for brands; Case study: Application of knowledge and checklist; Exercise: Social media site; Interview: Digital marketing manager (US) -- 6. The fashion machine -- The fashion calendar; The fashion press; Fashion editorial; Fashion curating; Case study: Application of knowledge and checklist; Exercise: Press pack; Interview: Fashion journalist (EU) -- 7. Fashion Entrepreneurship and management -- Entrepreneurial practice; Developing new fashion concepts to commercialization; Identifying market (business) opportunities in the 21st century global fashion industry; New business models; Planning and management of the creative enterprise; Raising finance for creative projects; Understanding IP and protecting design work; Case study: Innovative emerging designers; Exercise: Crowd fund pitch; Interview: Nabil El Nayal, Fashion Entrepreneur (EU). |
| Record Nr. | UNINA-9910511739103321 |
Dillon Susan
|
||
| New York : , : Bloomsbury Visual Arts, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The fundamentals of fashion management [[electronic resource]] / Susan Dillon
| The fundamentals of fashion management [[electronic resource]] / Susan Dillon |
| Autore | Dillon Susan |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Bloomsbury, 2017 |
| Descrizione fisica | vii, 192p. ; : ill. (chiefly col) |
| Disciplina | 746.9/2068 |
| Soggetto topico |
Clothing trade - Management
Fashion merchandising Fashion merchandising - Study and teaching Fashion design - Study and teaching Advertising - Fashion |
| ISBN | 9781474271233 : (ebk : Bloomsbury) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910663204203321 |
|
Dillon Susan
|
||
| New York, : Bloomsbury, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The fundamentals of fashion management
| The fundamentals of fashion management |
| Autore | Dillon Susan |
| Edizione | [Second Edition.] |
| Pubbl/distr/stampa | New York : , : Bloomsbury Visual Arts, , [2017] |
| Descrizione fisica | 1 online resource (200 pages) |
| Disciplina | 746.9/2068 |
| Collana | Fundamentals |
| Soggetto topico |
Clothing trade - Management
Fashion merchandising Fashion merchandising - Study and teaching Fashion design - Study and teaching Advertising - Fashion |
| ISBN |
9781474271226
9781474271219 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The business of fashion- a global perspective -- An overview and evolution of the fashion industry; The impact of technology and ethical fashion and sustainability; Ten influential fashion global brands; Case study: Application of knowledge and checklist; Exercise: Personal SWOT; Interview: TBC (US) -- 2. Fashion forecasting and trend prediction -- Understanding fashion forecasting and trend prediction; Product design, innovation and development; The forecasting process; Trend prediction as a tool for fashion businesses; Forecasting and trend prediction companies; Case study: Presenting trend information; Exercise: Developing a forecast; Interview: LSN: Global Researcher -- 3. Introduction to the principles of fashion management -- The fashion organisation; The role of the fashion manager; Value chain analysis- a fashion perspective; Management theories and frameworks; Case study: Application of knowledge and checklist; Exercise: TBC; Interview: eCommerce manager or brand account manager (EU) -- 4. Fashion transition -- Fashion buying; The buying cycle and range planning; Merchandising with mathematics; Global sourcing, importing fashion and the supply chain process; Retail design and visual merchandising; Distribution and retailing; Case study: Application of knowledge and checklist; Exercise: Develop a range plan; Interview: Fashion buyer (US) -- 5. Fashion marketing and communication -- Understanding marketing; Marketing fashion products; Fashion communication; Fashion advertising; The internet and social media as a tool for brands; Case study: Application of knowledge and checklist; Exercise: Social media site; Interview: Digital marketing manager (US) -- 6. The fashion machine -- The fashion calendar; The fashion press; Fashion editorial; Fashion curating; Case study: Application of knowledge and checklist; Exercise: Press pack; Interview: Fashion journalist (EU) -- 7. Fashion Entrepreneurship and management -- Entrepreneurial practice; Developing new fashion concepts to commercialization; Identifying market (business) opportunities in the 21st century global fashion industry; New business models; Planning and management of the creative enterprise; Raising finance for creative projects; Understanding IP and protecting design work; Case study: Innovative emerging designers; Exercise: Crowd fund pitch; Interview: Nabil El Nayal, Fashion Entrepreneur (EU). |
| Record Nr. | UNINA-9910780615103321 |
|
Dillon Susan
|
||
| New York : , : Bloomsbury Visual Arts, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The fundamentals of fashion management
| The fundamentals of fashion management |
| Autore | Dillon Susan |
| Edizione | [Second Edition.] |
| Pubbl/distr/stampa | New York : , : Bloomsbury Visual Arts, , [2017] |
| Descrizione fisica | 1 online resource (200 pages) |
| Disciplina | 746.9/2068 |
| Collana | Fundamentals |
| Soggetto topico |
Clothing trade - Management
Fashion merchandising Fashion merchandising - Study and teaching Fashion design - Study and teaching Advertising - Fashion |
| ISBN |
9781474271226
9781474271219 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The business of fashion- a global perspective -- An overview and evolution of the fashion industry; The impact of technology and ethical fashion and sustainability; Ten influential fashion global brands; Case study: Application of knowledge and checklist; Exercise: Personal SWOT; Interview: TBC (US) -- 2. Fashion forecasting and trend prediction -- Understanding fashion forecasting and trend prediction; Product design, innovation and development; The forecasting process; Trend prediction as a tool for fashion businesses; Forecasting and trend prediction companies; Case study: Presenting trend information; Exercise: Developing a forecast; Interview: LSN: Global Researcher -- 3. Introduction to the principles of fashion management -- The fashion organisation; The role of the fashion manager; Value chain analysis- a fashion perspective; Management theories and frameworks; Case study: Application of knowledge and checklist; Exercise: TBC; Interview: eCommerce manager or brand account manager (EU) -- 4. Fashion transition -- Fashion buying; The buying cycle and range planning; Merchandising with mathematics; Global sourcing, importing fashion and the supply chain process; Retail design and visual merchandising; Distribution and retailing; Case study: Application of knowledge and checklist; Exercise: Develop a range plan; Interview: Fashion buyer (US) -- 5. Fashion marketing and communication -- Understanding marketing; Marketing fashion products; Fashion communication; Fashion advertising; The internet and social media as a tool for brands; Case study: Application of knowledge and checklist; Exercise: Social media site; Interview: Digital marketing manager (US) -- 6. The fashion machine -- The fashion calendar; The fashion press; Fashion editorial; Fashion curating; Case study: Application of knowledge and checklist; Exercise: Press pack; Interview: Fashion journalist (EU) -- 7. Fashion Entrepreneurship and management -- Entrepreneurial practice; Developing new fashion concepts to commercialization; Identifying market (business) opportunities in the 21st century global fashion industry; New business models; Planning and management of the creative enterprise; Raising finance for creative projects; Understanding IP and protecting design work; Case study: Innovative emerging designers; Exercise: Crowd fund pitch; Interview: Nabil El Nayal, Fashion Entrepreneur (EU). |
| Record Nr. | UNINA-9910807020603321 |
|
Dillon Susan
|
||
| New York : , : Bloomsbury Visual Arts, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||