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Becoming a graphic and digital designer [[electronic resource] ] : a guide to careers in design / / Steven Heller & Veronique Vienne
| Becoming a graphic and digital designer [[electronic resource] ] : a guide to careers in design / / Steven Heller & Veronique Vienne |
| Autore | Heller Steven |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2015 |
| Descrizione fisica | 1 online resource (336 pages) |
| Disciplina | 741.6023 |
| Soggetto topico |
Commercial art - Vocational guidance
Graphic arts - Vocational guidance Computer graphics - Vocational guidance |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9781119044703
9781118771983 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Graphic design -- Design genres -- Transitional design -- Digital design -- Design education. |
| Record Nr. | UNINA-9910464020403321 |
Heller Steven
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Becoming a graphic and digital designer [[electronic resource] ] : a guide to careers in design / / Steven Heller & Veronique Vienne
| Becoming a graphic and digital designer [[electronic resource] ] : a guide to careers in design / / Steven Heller & Veronique Vienne |
| Autore | Heller Steven |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2015 |
| Descrizione fisica | 1 online resource (336 pages) |
| Disciplina | 741.6023 |
| Soggetto topico |
Commercial art - Vocational guidance
Graphic arts - Vocational guidance Computer graphics - Vocational guidance |
| ISBN | 1-119-04496-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Graphic design -- Design genres -- Transitional design -- Digital design -- Design education. |
| Record Nr. | UNINA-9910788143703321 |
|
Heller Steven
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Becoming a graphic and digital designer [[electronic resource] ] : a guide to careers in design / / Steven Heller & Veronique Vienne
| Becoming a graphic and digital designer [[electronic resource] ] : a guide to careers in design / / Steven Heller & Veronique Vienne |
| Autore | Heller Steven |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2015 |
| Descrizione fisica | 1 online resource (336 pages) |
| Disciplina | 741.6023 |
| Soggetto topico |
Commercial art - Vocational guidance
Graphic arts - Vocational guidance Computer graphics - Vocational guidance |
| ISBN | 1-119-04496-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Graphic design -- Design genres -- Transitional design -- Digital design -- Design education. |
| Record Nr. | UNINA-9910817608803321 |
|
Heller Steven
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The graphic communication handbook / / Simon Downs
| The graphic communication handbook / / Simon Downs |
| Autore | Downs Simon |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon [England] ; ; New York, N.Y. : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (383 p.) |
| Disciplina | 741.6023 |
| Collana | Media practice |
| Soggetto topico |
Commercial art - Vocational guidance
Graphic arts - Vocational guidance |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-45982-5
9786613459824 1-136-64221-8 0-203-80466-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Front Cover ""; ""The Graphic Communication Handbook""; ""Copyright Page""; ""Contents ""; ""List of figures ""; ""List of tables ""; ""List of contributors ""; ""Introduction ""; ""1. A step towards the reinvention of graphic design: Gui Bonsiepe""; ""2. Broad knowledge""
""3. Getting your first job and pitching""""4. Knowing your client: fixing the brief""; ""5. Research""; ""6. The visual design of election campaign posters: Steven A. Seidman""; ""7. Roughing: the thumbnail stage""; ""8. Roughing: the development stage""; ""9. Roughing: the presentation stage""; ""10. Presenting to the client""; ""11. Semantics and graphic languages: Malcolm Barnard""; ""12. Doing the job""; ""13. Deploying the job""; ""14. Situating the job""; ""15. Testing the job: a rationale for why testing the completed job is worth it""; ""16. Getting paid (and more)"" ""17. Getting the next job: self- and other publicity""""18. The future""; ""Bibliography ""; ""Index "" |
| Record Nr. | UNINA-9910461620003321 |
|
Downs Simon
|
||
| Abingdon, Oxon [England] ; ; New York, N.Y. : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The graphic communication handbook / / Simon Downs
| The graphic communication handbook / / Simon Downs |
| Autore | Downs Simon |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon [England] ; ; New York, N.Y. : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (383 p.) |
| Disciplina | 741.6023 |
| Collana | Media practice |
| Soggetto topico |
Commercial art - Vocational guidance
Graphic arts - Vocational guidance |
| ISBN |
1-136-64220-X
1-283-45982-5 9786613459824 1-136-64221-8 0-203-80466-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Front Cover ""; ""The Graphic Communication Handbook""; ""Copyright Page""; ""Contents ""; ""List of figures ""; ""List of tables ""; ""List of contributors ""; ""Introduction ""; ""1. A step towards the reinvention of graphic design: Gui Bonsiepe""; ""2. Broad knowledge""
""3. Getting your first job and pitching""""4. Knowing your client: fixing the brief""; ""5. Research""; ""6. The visual design of election campaign posters: Steven A. Seidman""; ""7. Roughing: the thumbnail stage""; ""8. Roughing: the development stage""; ""9. Roughing: the presentation stage""; ""10. Presenting to the client""; ""11. Semantics and graphic languages: Malcolm Barnard""; ""12. Doing the job""; ""13. Deploying the job""; ""14. Situating the job""; ""15. Testing the job: a rationale for why testing the completed job is worth it""; ""16. Getting paid (and more)"" ""17. Getting the next job: self- and other publicity""""18. The future""; ""Bibliography ""; ""Index "" |
| Record Nr. | UNINA-9910790450203321 |
|
Downs Simon
|
||
| Abingdon, Oxon [England] ; ; New York, N.Y. : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The graphic communication handbook / / Simon Downs
| The graphic communication handbook / / Simon Downs |
| Autore | Downs Simon |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon [England] ; ; New York, N.Y. : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (383 p.) |
| Disciplina | 741.6023 |
| Collana | Media practice |
| Soggetto topico |
Commercial art - Vocational guidance
Graphic arts - Vocational guidance |
| ISBN |
1-136-64220-X
1-283-45982-5 9786613459824 1-136-64221-8 0-203-80466-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Front Cover ""; ""The Graphic Communication Handbook""; ""Copyright Page""; ""Contents ""; ""List of figures ""; ""List of tables ""; ""List of contributors ""; ""Introduction ""; ""1. A step towards the reinvention of graphic design: Gui Bonsiepe""; ""2. Broad knowledge""
""3. Getting your first job and pitching""""4. Knowing your client: fixing the brief""; ""5. Research""; ""6. The visual design of election campaign posters: Steven A. Seidman""; ""7. Roughing: the thumbnail stage""; ""8. Roughing: the development stage""; ""9. Roughing: the presentation stage""; ""10. Presenting to the client""; ""11. Semantics and graphic languages: Malcolm Barnard""; ""12. Doing the job""; ""13. Deploying the job""; ""14. Situating the job""; ""15. Testing the job: a rationale for why testing the completed job is worth it""; ""16. Getting paid (and more)"" ""17. Getting the next job: self- and other publicity""""18. The future""; ""Bibliography ""; ""Index "" |
| Record Nr. | UNINA-9910807421703321 |
|
Downs Simon
|
||
| Abingdon, Oxon [England] ; ; New York, N.Y. : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Starting your career as an illustrator / / Michael Fleishman
| Starting your career as an illustrator / / Michael Fleishman |
| Autore | Fleishman Michael |
| Pubbl/distr/stampa | New York, New York : , : Allworth Press, , 2016 |
| Descrizione fisica | 1 online resource (446 pages) : illustrations (some color) |
| Disciplina | 741.6023 |
| Soggetto topico | Commercial art - Vocational guidance |
| ISBN | 1-62153-515-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Title Page -- Copyright -- Table of Contents -- Acknowledgments -- Introduction -- Section I | Starting Out -- Chapter 1 | So You Want to be an Illustrator? -- Definitions -- Meanings -- Doing It All -- Art Therapy -- Be Yourself -- Pressures -- Commitment -- It's Pretty Simple? -- Freelance or Independent? (Benun) -- Self-Employed -- Focus (Sommer) -- Taking Stock -- Working from Home -- Sales -- Hustle and Bustle -- Stand Out a Mile -- Game Plan -- Chapter 2 | Education -- The Long Haul -- An Education -- The Puzzle -- Going Up ... -- Learning the Ropes -- School Rules -- Onto the Eclectic -- Art School -- DIY -- Carry On -- A Real Education -- Success 101 -- Learning Curve -- Learning in Practice -- On-the-Job Training -- A Business Education -- Chapter 3 | Opportunities -- What Is an Illustrator? -- Here's a Tip -- What Does It Take to Be an Illustrator? -- Should You Do It All ... -- ... And Should You Do It Right Now? -- Finding the Right Markets -- Starting Your Career -- Getting Work and Winning New Clients -- Location, Location, Location -- New Kid in Town -- Talk Is Kinda Cheap -- Working with New Businesses -- Networking -- Pro Bono -- Referrals -- More to Life (Terry) -- Game Plan -- Chapter 4 | Off on the Right Foot -- Dress for Success -- The War Between the States (of Mind) -- The Stuff -- They're Coming for You, Barbara -- The Dude Abides -- Do I Have What It Takes? -- Is the Opportunity to Succeed There? -- Research, Research, and More Research -- Brand Me -- The Chase Is On -- Chapter 5 | Finances -- The Business Section -- Get It Down -- The Business Plan -- The Practical Plan -- Fits the Bill -- Count On Me -- Everything at a Price -- Make the Ends Meet -- A Recipe for Success -- Get the Money You Need -- A Loan against the World -- The Five Cs of Credit -- Take Some Credit -- Beyond the Bank -- Meaningful Relationships.
Section II | Everything Right in its Place -- Chapter 6 | Setting up Shop -- The Space -- Practicalities -- Working at Home -- Working Away from Home -- The Dotted Line -- One Sec-I'm on the Phone -- Kibitz and Bits -- Choose Your Supplies and Equipment -- Play Ball: Opening Day -- Computers, "Buy" and Large -- Why Did You Buy That? -- Chips Off the Ol' Block -- Practically Functional? -- Software and Tear -- Bizware -- Just Tell Me What You Want -- Buy the Buy -- Chapter 7 | Managing Your Business -- Get Over It -- Juggler -- Dictator -- Managing Your Work -- People Who Need People -- Managing Your Money -- Lay Out Your Plan -- Monitoring Expenses and Income -- Staying on Track -- Your IRS Obligations -- Right around the Corner -- Twister -- Putting Money Back into Your Studio -- Big Better Best -- Chunks -- Brass Tacks -- Package Goods -- Devil's Advocate -- The Kick -- Rethink -- I'll Manage -- Section III | Taking Charge -- Chapter 8 | Clients -- Match Game -- Business in Mind -- Why Freelance? -- Better Than the Next Guy -- Get a Job -- Balancing Act -- Business Chops -- All Atwitter about Social Media -- All Join In -- Leading Interests -- Promote Yourself -- Walk This Way -- Old School -- Keepers -- The Message -- Satisfaction Guaranteed -- Chapter 9 | Pricing -- Everything Has Its Price -- The Elements of Pricing -- The Price Is Right? -- A Virtue -- Rate Hikes -- Pricing-Based on What? -- Standards and ... -- ... Practices -- A Bonny Rate -- Summing Up: Every Price Has Its Thing -- Chapter 10 | The Portfolio -- About the Portfolio -- Survey Says -- Justified -- Compare and Contrast -- The Real Deal -- Assembling the Portfolio -- A Unified Front-and Back -- Call Write Now -- Presenting Yourself -- Take a Meeting -- A Bit of a Drop-off -- Speedy Delivery -- Chapter 11 | Marketing, Networking, and Promotion -- Together -- Take Off (Garrett). Absolutely -- Cold Play -- Keep It Short -- Heads -- Tails -- Same Ol' -- Props -- If a Tree Falls -- Pop Up -- Empire Building -- By the Numbers -- On Notice -- Dust to Dust -- It Sells -- Chapter 12 | Entrepreneurs -- One Hell of an Eye -- The Signpost Up Ahead -- Pizzoli -- It's Alive! -- Next Stop -- The More the Merrier? -- Facing the Crowd -- The Source -- No Competition -- Go Copyright Yourself -- Pain and Power -- It's Absolutely Criminal -- Worth Fighting For -- Pulling Strings -- Chapter 13 | Digital -- What's the Difference? -- Fast Times -- Chapter 14 | On The Web -- Thrive -- Social -- Crazy and Cool -- Back in the Day -- Visibility -- Deal Direct -- Call and Response -- The Portfolio Online -- The Online Portfolio, Step by Step -- The Critical List -- Like Rolling Off a Blog -- It's about the Content -- A Host of Decisions -- Building Your Blog: The Right Stuff -- Sell It, Baby! -- The Now -- Section IV | To Market -- Chapter 15 | Sequential Art -- Art in Sequence -- Funny Business -- The Biz -- McCranie -- Jager -- Maihack -- Sommer -- Todd -- Cho -- Break In -- Millidge -- State of the Art -- Graphic Novels -- Busy Busy Busy -- Animation -- You Bet -- Role Playing -- Future Opportunities -- Burnout -- Chapter 16 | Magazines, Newspapers, Books -- Is Print Dead? -- Magazines -- Transition -- Typecast -- Type Cast -- Zines of the Times -- The Look -- What Magazines Need -- Researching the Market -- The Approach -- Starting Block -- Newspapers -- Front Page News -- Saving Trees -- Start Small -- Skills for Newspapers -- Send It to Me -- Books -- By the Book -- Eeeeee, Books! -- Please Allow Me to Introduce Myself -- Whom to Contact -- Booked Solid -- Introduction -- Chapter 17 | Paper Products -- Power On -- Over the Moon -- Passion Play -- Beyond the Obvious -- Bless Hue -- Baer with Me -- Mum's the Word -- Running the Shop. Make a Living -- Dalziel -- Triggers -- Greeting Cards -- A Rose by Any Other Name -- The Company You Keep -- What Type of Cards Are There? -- Card Alternatives -- Suitable Art -- Many Happy Returns-Researching Cards -- Pay Me Now or Pay Me Later -- Rights (and Wrongs) -- Easy as Pie -- Submit -- Commissioned Designs -- The Back Door -- Using Freelance Help -- Card Formats -- Other Paper Products -- The World from Your Own Backyard -- Independence Day -- Chapter 18 | Design Studios and Advertising Agencies -- Much to Do -- Local -- Wants ... -- Do the Do -- Please Allow Me to Introduce Myself -- Chapter 19 | Small Business -- Right at Home -- The Long Run -- What Types of Freelance Help Do Small Businesses Need? -- Straight Up the Block -- Introductions -- No Thanks -- Samples -- Awww, Go Direct Yourself -- Locals Preferred? -- Printers? Yes, Printers -- Careful Does It -- Section V | On Your Way -- Chapter 20 | Teaching -- Nobility -- Adorable -- Joy and Effect -- Marks, Brother -- Stay the Course -- Wax On -- Flexibility -- Life in the Class Lane -- What Are You Teaching? -- The Test Lab -- Works for Me -- The Front Lines -- It All Fits -- Good/Bad (Betza) -- Chapter 21 | It Happens -- I Got My Reasons -- It's Personal (Quon) -- Freda -- Rust -- Bethany -- Erin -- Sister Act -- Burnt -- Damage Control -- Embrace Failure. Learn from It -- Fail to Fail -- Flight or Fight -- Unstuck -- Big Time -- A Distraction Every Minute -- Buck Up! -- Layers -- Shifting -- Bounce -- A Good Fit -- Stay with the Program -- Chapter 22 | The Next Chapter -- It Don't Come Easy -- Know Yourself -- Recognize the Fact That ... -- ... And Understand This -- Alternative Realities -- Square Peg/Round Hole -- Keep Your Avant-Garde Up -- Victory -- Are You Busy? -- Piece of Cake -- Snider -- I See You -- Great Talent/Big Heart -- The Neighborhood -- Get Back -- Secure. And There It Is -- Let's Connect -- Stay the Course, of Course. |
| Record Nr. | UNINA-9910158968203321 |
|
Fleishman Michael
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||
| New York, New York : , : Allworth Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||