Techniques for ensuring PR coverage in the regional media : an insider's view / / Michael Imeson |
Autore | Imeson Michael |
Pubbl/distr/stampa | London : , : Thorogood, , [1998] |
Descrizione fisica | 1 online resource (114 p.) |
Disciplina | 659.2963498 |
Collana | A Hawkesmere special briefing |
Soggetto topico |
Industrial publicity
Journalism Mass media |
ISBN | 1-85418-590-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
The author; Acknowledgements; Contents; Introduction; Chapter 1: Overview of the regional media; Chapter 2: Regional morning, evening and weekly papers; Chapter 3: Newspapers - the dominant force in the regions; Chapter 4: News versus views; Chapter 5: Pictures - a practical guide; Chapter 6: Feature Link - help from a trade body; Chapter 7: Local radio in more depth; Chapter 8: Regional TV news - a major news source for local people; Chapter 9: Magazines - a valuable means of communication; Chapter 10: Text services; Chapter 11: The Internet; Chapter 12: The when and the how
Appendix 1: Case studiesAppendix 2: The Press Complaints Commission |
Record Nr. | UNINA-9910679881903321 |
Imeson Michael | ||
London : , : Thorogood, , [1998] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Techniques for ensuring PR coverage in the regional media : an insider's view / / Michael Imeson |
Autore | Imeson Michael |
Pubbl/distr/stampa | London : , : Thorogood, , [1998] |
Descrizione fisica | 1 online resource (114 p.) |
Disciplina | 659.2963498 |
Collana | A Hawkesmere special briefing |
Soggetto topico |
Industrial publicity
Journalism Mass media |
ISBN | 1-85418-590-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
The author; Acknowledgements; Contents; Introduction; Chapter 1: Overview of the regional media; Chapter 2: Regional morning, evening and weekly papers; Chapter 3: Newspapers - the dominant force in the regions; Chapter 4: News versus views; Chapter 5: Pictures - a practical guide; Chapter 6: Feature Link - help from a trade body; Chapter 7: Local radio in more depth; Chapter 8: Regional TV news - a major news source for local people; Chapter 9: Magazines - a valuable means of communication; Chapter 10: Text services; Chapter 11: The Internet; Chapter 12: The when and the how
Appendix 1: Case studiesAppendix 2: The Press Complaints Commission |
Record Nr. | UNISA-996213073703316 |
Imeson Michael | ||
London : , : Thorogood, , [1998] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Salerno | ||
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