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City branding : the ghostly politics of representation in globalising cities / / Alberto Vanolo
| City branding : the ghostly politics of representation in globalising cities / / Alberto Vanolo |
| Autore | Vanolo Alberto |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (218 pages) : illustrations |
| Disciplina |
659.2/930776
659.2930776 |
| Collana | Routledge Research in Planning and Urban Design |
| Soggetto topico |
City promotion
Branding (Marketing) Urban economics Culture and globalization |
| ISBN |
1-317-33775-1
1-315-66066-0 1-317-33776-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introducing urban branding : a spectral metaphor -- 2. The evolution of the place branding debate -- 3. Neoliberalism, consumption and the institutional frameworks of city branding -- 4. City branding as a politics of representation : a play with the visible, the invisible and the ghostly in-between -- 5. The global, the creative and the smart city -- 6. Symbols, spectres and the emotional geographies of city branding -- 7. Assessment and evaluation of urban brands, or, Disciplining urban spectres -- 8. Concluding remarks : insurgent ghosts and the politics of city branding. |
| Record Nr. | UNINA-9910163871303321 |
Vanolo Alberto
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| New York, N.Y. : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Tourism marketing for cities and towns : using social media and branding / / Bonita Kolb
| Tourism marketing for cities and towns : using social media and branding / / Bonita Kolb |
| Autore | Kolb Bonita M. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | London, [England] ; ; New York, New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (292 pages) : illustrations, tables |
| Disciplina | 659.2930776 |
| Soggetto topico |
City promotion
Tourism - Marketing |
| Soggetto non controllato |
Tourism
Business & Economics |
| ISBN |
1-134-85815-9
1-134-85808-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910164022503321 |
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Kolb Bonita M.
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| London, [England] ; ; New York, New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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