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Redefining Public Relations in Emerging Markets : Regional Insights from Africa, South America and Asia / / edited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae
| Redefining Public Relations in Emerging Markets : Regional Insights from Africa, South America and Asia / / edited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae |
| Autore | Bosah Genevieve |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (311 pages) |
| Disciplina | 659.2091724 |
| Altri autori (Persone) |
HinsonRobert E
AdaeEric Kwame |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
Public relations
Communication in organizations Economic policy Social policy Economics Public Relations Organizational and Strategic Communication Socio-Economic Policy |
| ISBN | 3-031-85336-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CHAPTER 1: AFRICAN PERSPECTIVES -- CHAPTER 2: Challenges Of Ethics and Practice of Political Public Relations in Nigeria's Fourth Republic Kunle Somorin -- CHAPTER 3: Visual Narratives, Social Media and National Image Construction: Strategic Lessons from the President of Ghana on Facebook Nana Kwame Osei Fordjour -- CHAPTER 4: Practices and principles for the application of public sector communication in selected Ethiopian public sectors Agaredech Jemaneh -- CHAPTER 5: Confronting LGBTQ Issues in Strategic Communication: President Akuffo Addo's Response to the LGBTQ Bill in Ghana Daniel Appiah Gyeke -- CHAPTER 6: Exploring Public Perceptions and Engagement with Digital Public Relations Campaigns: A Qualitative Study Rhodalene Amartey -- CHAPTER 7: AI Integration, PR Strategies, Brand Reputation, and Stakeholder Perceptions: A Conceptual Framework Antoinette Yaa Benewa Gabrah, Henry Boateng, Kojo Kakra Twum & Enoch Opoku Antwi -- CHAPTER 8: Relationships With Stakeholders in Open Innovation Processes At Brazil And Colombian Companies Angela Preciado Hoyos & Maria Aparecida Ferrari -- CHAPTER 9: PUTTING OUT THE ‘FIRE AND SAFEGUARDING BRAND IMAGE: PUBLIC RELATIONS AND STRATEGIC COMMUNICATION MANAGEMENT IN CHINESE REAL ESTATE ENTERPRISES Zizheng Yu -- CHAPTER 10: Breaking Barriers: Gender Dynamics and Women’s Leadership in Vietnam’s Public Relations Industry Van-Anh Nguyen, Ngoc Do, Trong Dang &Tuong-Minh Ly-Le -- CHAPTER 11: Between Dragged and Sunk: A Critical Analysis Of Public Relations Strategies In The Socio-Environmental Crises Of Mining Companies In Brazil Emmanuella Concalves, Brandao Rodrigues, Laura Nayara Pimenta & Sandra Nunas Leite -- CHAPTER 12: Purpose-Driven Campaigns as Public Relations (PR): Evidence From India Prof Asha Kaul & Vidhi Chaudhri -- CHAPTER 13: Digital PR and Sustainable Tourism in Romania: Opportunities for Hotel Brands in an Emerging Economy Ramona Pistol -- CHAPTER 14: Towards a New Era of Positive Public Relations: Insights from Emerging Economies CONCLUDING CHAPTER. |
| Record Nr. | UNINA-9911021972503321 |
Bosah Genevieve
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic Public Relations in Emerging Economies : Public and Private Sector Perspectives / / edited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae
| Strategic Public Relations in Emerging Economies : Public and Private Sector Perspectives / / edited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae |
| Autore | Bosah Genevieve |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (322 pages) |
| Disciplina | 659.2091724 |
| Altri autori (Persone) |
E. HinsonRobert
AdaeEric Kwame |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
Public relations
Communication in organizations Economic policy Social policy Economics Public Relations Organizational and Strategic Communication Socio-Economic Policy |
| ISBN | 3-031-85344-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction – Enhancing Public Relations in Emerging Economies Genevieve Bosah, Robert Ebo Hinson, and Eric Kwame Adae -- Part 1: Public Sector Perspectives -- Chapter 2: Connecting With Farmers and Improving Engagement With Agricultural Extension Officers to Promote Sstainable Agriculture: The Role of Storytelling as a Public Relations Strategy Enoch Kwame Tham-Agyekum, Prince Asiedu, and John-Eudes Andivi Bakang -- Chapter 3: The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation Ebenezer Asare Effah, Isaac Sewornu Coffie, Mohammed Majeed, and Chosniel Elikem Ocloo -- Chapter 4: Preaching Water and Drinking Wine: Transformational Leadership and Reputational Trust as Key Drivers of Sustainable Uptake of COVID-19 Social and Behavioral Change Messages in Uganda Barbra Natifu -- Chapter 5: Public Relations Via X: A Critical Study of Crisis Communication By Saudi Government Organisations During the COVID-19 Pandemic Ennas Al Kedm, Petya Eckler, and Michael Higgins -- Chapter 6: Healthcare Public Relations in Ghana: The Case of Two Teaching Hospitals Akwasi Bosompem Boateng -- Chapter 7: Exploring Public Relations and Strategic Communication in Health Services During the War in Tigrai Gebru Kahsay Kiflu and Haftamu Kiros Tekare -- Chapter 8: The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework Antoinette Yaa Benewaa Gabrah, Henry Boateng, Kojo Kakra Twum, and Enoch Opoku Antwi -- Part 2: Private Sector Perspectives -- Chapter 9: Branding in Flux: PR, Emotional Bonds, Trust, and Loyalty in Emerging Economies – A Case Study Approach Nivea Heluey and Maria Gutierrez -- Chapter 10: Digital Media Consumption and Corporate Reputation Management in Nigeria Charles Obeta and Igboanusi Remigus -- Chapter 11: Internal Public Relations Management in Organisations in Ghana Akosua Kosei Kwarteng Asamoah and Paulina Kuranchie -- Chapter 12: Digital Transformation’s Effect on PR and Strategic Communication in Palestinian Startups Shadi Abu-Ayyash -- Chapter 13: Conclusion Genevieve Bosah, Robert Ebo Hinson, and Eric Kwame Adae. |
| Record Nr. | UNINA-9911021141803321 |
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Bosah Genevieve
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||