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Digital PR / / by Danny Whatmough
| Digital PR / / by Danny Whatmough |
| Autore | Whatmough Danny |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | United Kingdom : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 659.202854678 |
| Collana | PRCA practice guides |
| Soggetto topico |
Internet in public relations
Digital communications Public relations - Information services |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78756-621-8
1-78756-619-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Digital PR -- Contents -- Foreword -- 1: Introduction -- An Industry Slow to ADAPT -- Needed Now More than Ever -- Societal Shifts -- Trust and the Decline of the Third Estate -- Mass Influence is Within Reach -- The Death of Interruption Marketing -- The Digital Status Quo -- Towards an Evolved Approach -- The More Things Change, the More Things Stay the Same -- 2: Data -- The Role for Data in PR -- Getting Data Access -- Understanding Audiences -- Putting Data through a Business Lens -- Data and ITS Role in Targeting -- Targeting on Steroids through Social -- Testing and Learning -- Reactive Data Insights -- Building a Data Operation -- Questions -- 3: The Digital PR Ecosystem -- The Social Shift -- Homogenised Marketing -- Defining What Success Looks Like -- The Question oF Ownership -- Constructing the Customer Journey -- Building a Digital PR Strategy -- Drawing the Lines of Battle and Defining the Role of PR -- The Role of Content and Creative -- Digital Disruption within Channels -- Cross-channel Impact -- Campaign Cadence -- Making a Case for PR's Seat at the Table -- Questions -- 4: Media Relations -- The Evolving Media Bubble -- Changing Journalist Priorities -- The New 'Journalists' -- A Data-led Approach to Media Lists -- Killing the Press Release -- Towards a New Media Strategy -- The Sell-in -- Going Back to Basics -- Media Partnerships -- Syndication -- The Digital Spokesperson -- Broadcast, Video and Live Content -- Providing Access to Events Through Digital -- Questions -- 5: Social Media -- The Social Media Journey for Brands -- When Social Got Strategic -- Who Owns Social? -- Developing a Social Strategy -- Content Planning -- Content Types and Formats -- Image -- Video -- Canvas -- Stories -- Carousels and Collections -- Social Media Targeting -- Building and Sustaining a Community -- Internal Contact Centre.
Internal Hybrid -- External Hybrid -- External -- Using Social for Conversion -- Real-time Marketing -- Blogging and Enterprise Networking -- Questions -- 6: Digital Content and Creativity -- The Battle for Stories -- Lead Creative and Matching Luggage -- The Value of Insight and Strategy -- The Growth of PR Creatives -- Immersive Formats -- Why Less is More -- Agile Content Capture -- The Perils of Newsrooms -- UGC: Perils and Rewards -- Questions -- 7: Influencers -- The Professionalisation of Influence -- The Authenticity Balance -- The Rise of Data and Importance of Identification -- Influencers are Not Journalists -- Declaring Interest -- Collaboration and Co-creation -- Influencers as Content Creators -- Building Influencers from Within -- Questions -- 8: Digital Marketing -- The Blurred Lines -- The Search Engine Marketing (SEO) 'Miss' -- Digital Services as Part of a PR Campaign -- Building a Customer Journey -- Proving Value -- The Changing Role of a Website -- PR as a Contributor to the Marketing Mix -- Questions -- 9: Paid Media -- The Death of PESO -- The Argument for Paid Media -- Pay to Play -- An Earned Approach to Paid Media -- The Power of Targeting -- Using Paid Media to Boost PR -- Influencers and Media Partnerships -- Challenges with Paid Media -- Questions -- 10: Corporate and B2B -- The Power of Targeting -- Demonstrating Value through Conversion -- Building Reputation -- Developing Thought Leaders -- Working with Wikipedia -- Managing Crisis -- Public Affairs and Lobbying -- Internal Communications and Employee Engagement -- Enterprise Social Networking -- Questions -- 11: Reporting and Measurement -- Battling a Bad Reputation -- Setting Objectives -- The Right Strategy -- Finding and Collecting Data -- Drowning in Data and KPIs -- Outputs and Outcomes -- Coverage Tracking -- A Revolution in Social Measurement. Dashboards and Reports -- Making it Matter - Using Learnings and Insights -- Questions -- 12: Emerging Technology -- How to Use Technology -- Avoiding the Bandwagon -- Trial and Error -- Proving Return On Investment (ROI) -- The Communication Opportunity in Technology -- Questions -- 13: Building a Future-Proofed PR Team -- Starting from Scratch -- Critical Skills -- Fixing the Skills Gap -- Managing Internal Silos -- Bringing New Talent into Agencies -- Small Consultancies and the Power of Partnership -- Tools and Processes -- Building Diversity -- Questions -- Further Reading -- References -- Index. |
| Record Nr. | UNINA-9910480273403321 |
Whatmough Danny
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| United Kingdom : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The FORA framework : a fuzzy grassroots ontology for online reputation management / / Edy Portmann
| The FORA framework : a fuzzy grassroots ontology for online reputation management / / Edy Portmann |
| Autore | Portmann Edy |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Heidelberg, : Springer, 2013 |
| Descrizione fisica | 1 online resource (219 p.) |
| Disciplina | 659.202854678 |
| Collana | Fuzzy management methods |
| Soggetto topico |
Personal information management
World Wide Web - Social aspects Online identities Semantic Web Cluster set theory Fuzzy logic |
| ISBN |
1-283-94630-0
3-642-33233-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Theoretical background -- pt. II. Field of application -- pt. III. Framework and implementation. |
| Record Nr. | UNINA-9910438073803321 |
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Portmann Edy
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| Heidelberg, : Springer, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Internet : avviso ai naviganti / Alberto Berretti e Vittorio Zambardino
| Internet : avviso ai naviganti / Alberto Berretti e Vittorio Zambardino |
| Autore | Berretti, Alberto |
| Pubbl/distr/stampa | Roma, : Donzelli, \1995! |
| Descrizione fisica | VIII, 109 p. ; 19 cm. |
| Disciplina |
004.67
004.678 659.202854678 |
| Altri autori (Persone) | Zambardino, Vittorio |
| Collana | Interventi |
| Soggetto topico |
INTERNET |
| ISBN | 8879891502 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Titolo uniforme | |
| Record Nr. | UNISANNIO-RAV0254334 |
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Berretti, Alberto
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| Roma, : Donzelli, \1995! | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Sannio | ||
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Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher
| Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher |
| Autore | Kelleher Tom (Tom A.) |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2007 |
| Descrizione fisica | 1 online resource (185 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Public relations - Computer network resources
Public relations - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-2587-7
1-4522-2255-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the Author |
| Record Nr. | UNINA-9910480415903321 |
|
Kelleher Tom (Tom A.)
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||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher
| Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher |
| Autore | Kelleher Tom (Tom A.) |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2007 |
| Descrizione fisica | 1 online resource (xv, 161 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Public relations - Data processing
Public relations - Computer network resources |
| ISBN |
1-4522-2587-7
1-4522-2255-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the Author |
| Record Nr. | UNINA-9910791708603321 |
|
Kelleher Tom (Tom A.)
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||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic
| Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic |
| Autore | Matejic Nicole |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Queensland : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Internet in public relations
Crisis management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-7303-2226-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Social Media Rules of Engagement""; ""Contents""; ""About the author""; ""Author note""; ""Preface""; ""PART I Rules of engagement""; ""1 Social media crisis communications: a seismic shift in the risk profile""; ""Communications born again, but the fundamentals still apply""; ""It�s all about narrative""; ""Optimus Prime: are you conditioning your audience for sales or LOLs?""; ""2 Ready, aim � misfire: why you must be social media data savvy""; ""The social media iceberg""; ""From marketeers to info ops: this will blow your pixels off""
""The narrative in your numbers: what story is your social data telling you?""""Why social numbers don�t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isn�t an option""; ""From battlefield to boardroom � the threat posed by information vacuums""; ""Say something! Just not anything �""; ""Overexposed: why trashing your brand has never been easier""; ""Hashtag horror! Why things go terribly wrong"" ""4 Mission recon: why knowing your audience is critical to success""""Mission: getting to know your target audience""; ""Recon: pin it, IG it, tumble it �""; ""Mission: audience segmentation""; ""Psychosocial considerations""; ""Mission: audience sentiment analysis""; ""5 Classified: is your enemy an adversary or an opportunity?""; ""Social warfare: why it�s not just the military�s problem""; ""Brand you: social media jihad collateral damage""; ""Is your organisation at risk?""; ""Where to source information and support for crisis communications planning"" ""How to communicate during a critical incident or terrorist attack""""Full-spectrum dominance � oh and social media""; ""6 Socially transmitted disasters (STDs): The Clap (#PRFail) is now more contagious than ever""; ""Sex Ed 101: the birds, the bees � and Snapchat""; ""The Clap: are you at risk?""; ""Organisational and individual apathy""; ""Data blindness""; ""Risk-taking behaviour""; ""Coitus interruptus: not an effective method of Clap control""; ""Practise safe social media � it�s all about using protection""; ""People""; ""Technology""; ""Corporate governance"" ""Click-jacking � not as pleasurable as it sounds""""7 Target acquired: social engineering and what it means for you and your organisation""; ""Stalkerbook � I mean Facebook""; ""Socialveillance: who is watching you online and why you should care""; ""Sneaking in that Trojan Horse""; ""The Trojan Horse: epic fail""; ""White collar blue: espionage and hacking is a corporate problem too""; ""8 Social media information operations: much more than military propaganda""; ""Why influence is key to mission success from battlefield to boardroom""; ""The influence equation"" ""Propaganda in your pocket � influence in everyday life"" |
| Record Nr. | UNINA-9910460402503321 |
|
Matejic Nicole
|
||
| Milton, Queensland : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic
| Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic |
| Autore | Matejic Nicole |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Queensland : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Internet in public relations
Crisis management |
| ISBN | 0-7303-2226-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Social Media Rules of Engagement""; ""Contents""; ""About the author""; ""Author note""; ""Preface""; ""PART I Rules of engagement""; ""1 Social media crisis communications: a seismic shift in the risk profile""; ""Communications born again, but the fundamentals still apply""; ""It�s all about narrative""; ""Optimus Prime: are you conditioning your audience for sales or LOLs?""; ""2 Ready, aim � misfire: why you must be social media data savvy""; ""The social media iceberg""; ""From marketeers to info ops: this will blow your pixels off""
""The narrative in your numbers: what story is your social data telling you?""""Why social numbers don�t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isn�t an option""; ""From battlefield to boardroom � the threat posed by information vacuums""; ""Say something! Just not anything �""; ""Overexposed: why trashing your brand has never been easier""; ""Hashtag horror! Why things go terribly wrong"" ""4 Mission recon: why knowing your audience is critical to success""""Mission: getting to know your target audience""; ""Recon: pin it, IG it, tumble it �""; ""Mission: audience segmentation""; ""Psychosocial considerations""; ""Mission: audience sentiment analysis""; ""5 Classified: is your enemy an adversary or an opportunity?""; ""Social warfare: why it�s not just the military�s problem""; ""Brand you: social media jihad collateral damage""; ""Is your organisation at risk?""; ""Where to source information and support for crisis communications planning"" ""How to communicate during a critical incident or terrorist attack""""Full-spectrum dominance � oh and social media""; ""6 Socially transmitted disasters (STDs): The Clap (#PRFail) is now more contagious than ever""; ""Sex Ed 101: the birds, the bees � and Snapchat""; ""The Clap: are you at risk?""; ""Organisational and individual apathy""; ""Data blindness""; ""Risk-taking behaviour""; ""Coitus interruptus: not an effective method of Clap control""; ""Practise safe social media � it�s all about using protection""; ""People""; ""Technology""; ""Corporate governance"" ""Click-jacking � not as pleasurable as it sounds""""7 Target acquired: social engineering and what it means for you and your organisation""; ""Stalkerbook � I mean Facebook""; ""Socialveillance: who is watching you online and why you should care""; ""Sneaking in that Trojan Horse""; ""The Trojan Horse: epic fail""; ""White collar blue: espionage and hacking is a corporate problem too""; ""8 Social media information operations: much more than military propaganda""; ""Why influence is key to mission success from battlefield to boardroom""; ""The influence equation"" ""Propaganda in your pocket � influence in everyday life"" |
| Record Nr. | UNINA-9910797286203321 |
|
Matejic Nicole
|
||
| Milton, Queensland : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic
| Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic |
| Autore | Matejic Nicole |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Queensland : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Internet in public relations
Crisis management |
| ISBN | 0-7303-2226-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Social Media Rules of Engagement""; ""Contents""; ""About the author""; ""Author note""; ""Preface""; ""PART I Rules of engagement""; ""1 Social media crisis communications: a seismic shift in the risk profile""; ""Communications born again, but the fundamentals still apply""; ""It�s all about narrative""; ""Optimus Prime: are you conditioning your audience for sales or LOLs?""; ""2 Ready, aim � misfire: why you must be social media data savvy""; ""The social media iceberg""; ""From marketeers to info ops: this will blow your pixels off""
""The narrative in your numbers: what story is your social data telling you?""""Why social numbers don�t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isn�t an option""; ""From battlefield to boardroom � the threat posed by information vacuums""; ""Say something! Just not anything �""; ""Overexposed: why trashing your brand has never been easier""; ""Hashtag horror! Why things go terribly wrong"" ""4 Mission recon: why knowing your audience is critical to success""""Mission: getting to know your target audience""; ""Recon: pin it, IG it, tumble it �""; ""Mission: audience segmentation""; ""Psychosocial considerations""; ""Mission: audience sentiment analysis""; ""5 Classified: is your enemy an adversary or an opportunity?""; ""Social warfare: why it�s not just the military�s problem""; ""Brand you: social media jihad collateral damage""; ""Is your organisation at risk?""; ""Where to source information and support for crisis communications planning"" ""How to communicate during a critical incident or terrorist attack""""Full-spectrum dominance � oh and social media""; ""6 Socially transmitted disasters (STDs): The Clap (#PRFail) is now more contagious than ever""; ""Sex Ed 101: the birds, the bees � and Snapchat""; ""The Clap: are you at risk?""; ""Organisational and individual apathy""; ""Data blindness""; ""Risk-taking behaviour""; ""Coitus interruptus: not an effective method of Clap control""; ""Practise safe social media � it�s all about using protection""; ""People""; ""Technology""; ""Corporate governance"" ""Click-jacking � not as pleasurable as it sounds""""7 Target acquired: social engineering and what it means for you and your organisation""; ""Stalkerbook � I mean Facebook""; ""Socialveillance: who is watching you online and why you should care""; ""Sneaking in that Trojan Horse""; ""The Trojan Horse: epic fail""; ""White collar blue: espionage and hacking is a corporate problem too""; ""8 Social media information operations: much more than military propaganda""; ""Why influence is key to mission success from battlefield to boardroom""; ""The influence equation"" ""Propaganda in your pocket � influence in everyday life"" |
| Record Nr. | UNINA-9910827663503321 |
|
Matejic Nicole
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||
| Milton, Queensland : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Stakeholder relationship management in the public and private sectors : implications for the European - Mediterranean region / / Zhanna Belyaeva [and three others], editors
| Stakeholder relationship management in the public and private sectors : implications for the European - Mediterranean region / / Zhanna Belyaeva [and three others], editors |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2020 |
| Descrizione fisica | 1 online resource (126 pages) |
| Disciplina | 659.202854678 |
| Collana | EuroMed Journal of Business |
| Soggetto topico |
Public relations
Corporate communication |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-80071-556-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511432103321 |
| [Place of publication not identified] : , : Emerald Publishing, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Stakeholder relationship management in the public and private sectors : implications for the European - Mediterranean region / / Zhanna Belyaeva [and three others], editors
| Stakeholder relationship management in the public and private sectors : implications for the European - Mediterranean region / / Zhanna Belyaeva [and three others], editors |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2020 |
| Descrizione fisica | 1 online resource (126 pages) |
| Disciplina | 659.202854678 |
| Collana | EuroMed Journal of Business |
| Soggetto topico |
Public relations
Corporate communication |
| ISBN | 1-80071-556-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794227903321 |
| [Place of publication not identified] : , : Emerald Publishing, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
