Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Broadcast pharmaceutical advertising in the United States : primetime pill pushers / / Janelle Applequist, Ph.D
| Broadcast pharmaceutical advertising in the United States : primetime pill pushers / / Janelle Applequist, Ph.D |
| Autore | Applequist Janelle |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2016 |
| Descrizione fisica | 1 online resource (169 pages) : illustrations, tables |
| Disciplina | 659.1961519 |
| Soggetto topico | Advertising - Drugs |
| ISBN | 1-4985-3952-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward. |
| Record Nr. | UNINA-9910792556303321 |
Applequist Janelle
|
||
| Lanham, Maryland : , : Lexington Books, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Broadcast pharmaceutical advertising in the United States : primetime pill pushers / / Janelle Applequist, Ph.D
| Broadcast pharmaceutical advertising in the United States : primetime pill pushers / / Janelle Applequist, Ph.D |
| Autore | Applequist Janelle |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2016 |
| Descrizione fisica | 1 online resource (169 pages) : illustrations, tables |
| Disciplina | 659.1961519 |
| Soggetto topico | Advertising - Drugs |
| ISBN | 1-4985-3952-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward. |
| Record Nr. | UNINA-9910806952603321 |
|
Applequist Janelle
|
||
| Lanham, Maryland : , : Lexington Books, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||