Broadcast pharmaceutical advertising in the United States : primetime pill pushers / / Janelle Applequist, Ph.D |
Autore | Applequist Janelle |
Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2016 |
Descrizione fisica | 1 online resource (169 pages) : illustrations, tables |
Disciplina | 659.1961519 |
Soggetto topico | Advertising - Drugs |
ISBN | 1-4985-3952-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward. |
Record Nr. | UNINA-9910792556303321 |
Applequist Janelle
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Lanham, Maryland : , : Lexington Books, , 2016 | ||
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Lo trovi qui: Univ. Federico II | ||
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Broadcast pharmaceutical advertising in the United States : primetime pill pushers / / Janelle Applequist, Ph.D |
Autore | Applequist Janelle |
Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2016 |
Descrizione fisica | 1 online resource (169 pages) : illustrations, tables |
Disciplina | 659.1961519 |
Soggetto topico | Advertising - Drugs |
ISBN | 1-4985-3952-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward. |
Record Nr. | UNINA-9910806952603321 |
Applequist Janelle
![]() |
||
Lanham, Maryland : , : Lexington Books, , 2016 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|