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Advanced google adwords [[electronic resource] /] / Brad Geddes
| Advanced google adwords [[electronic resource] /] / Brad Geddes |
| Autore | Geddes Brad |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (611 p.) |
| Disciplina |
658.872
659.14/4 659.144 |
| Soggetto topico |
Internet advertising
Internet merketing Web search engines |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-67586-1
9786613652799 1-118-22769-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Advanced Google AdWords; Contents; Foreword; Introduction; Who Should Read This Book; What You Will Learn; What Is Covered in This Book; The Companion Website; How to Contact the Author; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Keywords; Advanced Organizational Techniques; Taking Control of Your Ad Display
Best Practices for Conducting Keyword Research Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Tool; Traffic Estimator; Google Trends; Google Insights for Search; Microsoft Advertising Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Spicing Up Your Ads with Ad Extensions; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising Best Practices for Writing Compelling AdsChapter 5: Landing Pages That Convert Searchers into Buyers; Does Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology; Best Practices for Landing Pages; Chapter 6: Advanced Optimization Techniques; Optimizing for Traffic; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant Estimating Your First Page Bid Understanding the Display Network Quality Score; Creating Highly Relevant Ad Groups; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; Using Google's Display Ad Builder; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign Smart Pricing: Measure Success with Cost Per Conversion Learning How the Display Network Is Performing for You; Managed Placements: Choosing Which Display Sites Show Your Ads; Best Practices for the Display Network; Chapter 10: Advanced Display Network Techniques; Enhancing Your Display Campaigns; Setting Different Bids by Demographics; Remarketing; Topic and Interest Targeting; Creating Scenarios to Understand and Reach Your Target Audience; Write Effective Display Ads; DoubleClick Ad Planner: Free Access to Expensive Data; Best Practices for Advanced Display Network Usage Chapter 11: Advanced Geographic Targeting |
| Record Nr. | UNINA-9910462552703321 |
Geddes Brad
|
||
| Indianapolis, IN, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced google adwords [[electronic resource] /] / Brad Geddes
| Advanced google adwords [[electronic resource] /] / Brad Geddes |
| Autore | Geddes Brad |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (611 p.) |
| Disciplina |
658.872
659.14/4 659.144 |
| Soggetto topico |
Internet advertising
Internet merketing Web search engines |
| ISBN |
1-118-24058-8
1-280-67586-1 9786613652799 1-118-22769-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Advanced Google AdWords; Contents; Foreword; Introduction; Who Should Read This Book; What You Will Learn; What Is Covered in This Book; The Companion Website; How to Contact the Author; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Keywords; Advanced Organizational Techniques; Taking Control of Your Ad Display
Best Practices for Conducting Keyword Research Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Tool; Traffic Estimator; Google Trends; Google Insights for Search; Microsoft Advertising Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Spicing Up Your Ads with Ad Extensions; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising Best Practices for Writing Compelling AdsChapter 5: Landing Pages That Convert Searchers into Buyers; Does Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology; Best Practices for Landing Pages; Chapter 6: Advanced Optimization Techniques; Optimizing for Traffic; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant Estimating Your First Page Bid Understanding the Display Network Quality Score; Creating Highly Relevant Ad Groups; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; Using Google's Display Ad Builder; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign Smart Pricing: Measure Success with Cost Per Conversion Learning How the Display Network Is Performing for You; Managed Placements: Choosing Which Display Sites Show Your Ads; Best Practices for the Display Network; Chapter 10: Advanced Display Network Techniques; Enhancing Your Display Campaigns; Setting Different Bids by Demographics; Remarketing; Topic and Interest Targeting; Creating Scenarios to Understand and Reach Your Target Audience; Write Effective Display Ads; DoubleClick Ad Planner: Free Access to Expensive Data; Best Practices for Advanced Display Network Usage Chapter 11: Advanced Geographic Targeting |
| Record Nr. | UNINA-9910790156903321 |
|
Geddes Brad
|
||
| Indianapolis, IN, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced Google AdWords [[electronic resource] /] / Brad Geddes
| Advanced Google AdWords [[electronic resource] /] / Brad Geddes |
| Autore | Geddes Brad |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2010 |
| Descrizione fisica | 1 online resource (555 p.) |
| Disciplina | 659.14/4 |
| Collana | Sybex serious skills |
| Soggetto topico |
Internet advertising
Telecommunication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-54760-7
9786612547607 0-470-64071-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Advanced Google AdWords; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; The Companion Website; How to Contact the Author; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Keywords; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research
Chapter 3: Keyword Tools: Extracting Valuable Data from GoogleAdWords Keyword Tool; Using Google's Search-Based Keyword Tool; Google Sets; Google Trends; Google Insights for Search; Google Labs and Microsoft adCenter Labs; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising Best Practices for Writing Compelling AdsChapter 5: Landing Pages That Convert Searchers into Buyers; Does Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology to Increase Your Conversion Rates; Best Practices for Landing Pages; Chapter 6: Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score? Viewing Your Quality Score Landing Page Quality: Making Your Pages Relevant; Estimating Your First Page Bid; Understanding the Content Network Quality Score; Creating Highly Relevant Ad Groups; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; Using Google's Display Ad Builder; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Content Network What Is the Content Network?Creating a Successful Content Network Campaign; Smart Pricing: Why Cost per Conversion Is the Best Metric to Measure Success; Learning How the Content Network Is Performing for You; Managing Automatic Placements; Placement Targeting: Choosing Which Content Sites Display Your Ads; Best Practices for the Content Network; Chapter 10: Advanced Content Network Techniques; Enhancing Your Content Campaigns; Setting Different Bids By Demographics; Creating Scenarios to Understand and Reach Your Targeted Audience; How to Write Effective Content Ads Google Ad Planner: Free Access to Expensive Data |
| Record Nr. | UNINA-9910459533903321 |
|
Geddes Brad
|
||
| Hoboken, N.J., : Wiley, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced Google AdWords [[electronic resource] /] / Brad Geddes
| Advanced Google AdWords [[electronic resource] /] / Brad Geddes |
| Autore | Geddes Brad |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2010 |
| Descrizione fisica | 1 online resource (555 p.) |
| Disciplina | 659.14/4 |
| Collana | Sybex serious skills |
| Soggetto topico |
Internet advertising
Telecommunication |
| ISBN |
1-282-54760-7
9786612547607 0-470-64071-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Advanced Google AdWords; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; The Companion Website; How to Contact the Author; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Keywords; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research
Chapter 3: Keyword Tools: Extracting Valuable Data from GoogleAdWords Keyword Tool; Using Google's Search-Based Keyword Tool; Google Sets; Google Trends; Google Insights for Search; Google Labs and Microsoft adCenter Labs; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising Best Practices for Writing Compelling AdsChapter 5: Landing Pages That Convert Searchers into Buyers; Does Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology to Increase Your Conversion Rates; Best Practices for Landing Pages; Chapter 6: Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score? Viewing Your Quality Score Landing Page Quality: Making Your Pages Relevant; Estimating Your First Page Bid; Understanding the Content Network Quality Score; Creating Highly Relevant Ad Groups; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; Using Google's Display Ad Builder; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Content Network What Is the Content Network?Creating a Successful Content Network Campaign; Smart Pricing: Why Cost per Conversion Is the Best Metric to Measure Success; Learning How the Content Network Is Performing for You; Managing Automatic Placements; Placement Targeting: Choosing Which Content Sites Display Your Ads; Best Practices for the Content Network; Chapter 10: Advanced Content Network Techniques; Enhancing Your Content Campaigns; Setting Different Bids By Demographics; Creating Scenarios to Understand and Reach Your Targeted Audience; How to Write Effective Content Ads Google Ad Planner: Free Access to Expensive Data |
| Record Nr. | UNINA-9910792352703321 |
|
Geddes Brad
|
||
| Hoboken, N.J., : Wiley, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising / / Sebastian Klapdor
| Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising / / Sebastian Klapdor |
| Autore | Klapdor Sebastian |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Wiesbaden, : Springer Fachmedien Wiesbaden, c2013 |
| Descrizione fisica | 1 online resource (134 p.) |
| Disciplina |
659.14
659.14/4 659.144 |
| Soggetto topico |
Internet marketing
Marketing |
| ISBN | 3-658-01732-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Overview on Online Advertising -- Existing Research and Conceptual Foundations -- Effectiveness of Multichannel Online Advertising -- Effectiveness of Search Engine Advertising. |
| Record Nr. | UNINA-9910438075703321 |
|
Klapdor Sebastian
|
||
| Wiesbaden, : Springer Fachmedien Wiesbaden, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Influencer Boot Camp : A Guide to Building a Successful Social Media Business / / by John Biggs, Jessa Moore
| Influencer Boot Camp : A Guide to Building a Successful Social Media Business / / by John Biggs, Jessa Moore |
| Autore | Biggs John <1975-> |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2025 |
| Descrizione fisica | 1 online resource (314 pages) |
| Disciplina | 659.14/4 |
| Soggetto topico |
Internet personalities
Social media Internet marketing |
| ISBN | 979-88-6881-389-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction to Influence -- Chapter 2: The Evolution of Influencer Marketing -- Chapter 3: Defining Your Niche -- Chapter 4: Influencer Ethics -- Chapter 5: Crafting Your Personal Brand -- Chapter 6: Content Creation 101 -- Chapter 7: Growing Your Audience -- Chapter 8: Surviving the Influencer Life -- Chapter 9: Monetization Methods -- Chapter 10: The Importance of Authenticity -- Chapter 11: Handling Challenges -- Chapter 12: Looking Ahead -- Chapter 13: The Future of Influence. |
| Record Nr. | UNINA-9911003692703321 |
|
Biggs John <1975->
|
||
| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Killer Facebook ads [[electronic resource] ] : master cutting-edge Facebook advertising techniques / / Marty Weintraub
| Killer Facebook ads [[electronic resource] ] : master cutting-edge Facebook advertising techniques / / Marty Weintraub |
| Autore | Weintraub Marty <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : John Wiley & Sons, Inc., 2011 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.14/4 |
| Collana | Serious skills |
| Soggetto topico | Internet advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-20434-7
9786613204349 1-118-15151-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Killer Facebook Ads; Acknowledgments; About the Author; Contents; Introduction; Who Should Buy This Book; What's Inside; How to Contact the Author; Chapter 1: Marketing and the Facebook Revolution; Facebook's Reach; Understanding the Social Graph; What Marketers Can and Can't Do With Facebook Ads; Chapter 2: Key Performance Indicators (KPIs); Setting Expectations; Defining KPIs; Facebook Ads and Attribution; Chapter 3: The Facebook Ad Creation UI; Web UI and Power Editor; Module 1: Design Your Ad; Module 2: Facebook's Powerful Targeting; Module 3: Campaigns, Pricing, and Scheduling
Chapter 4: Facebook Ads Production Workflow Power Editor; Understanding Account Structure; First Step: Wireframe Demographic Research; Second Step: Create Your First Ads; Structural Best Practices; Chapter 5: Guerilla User Targeting Checklist; Literal, Competitive, and Inferred Targeting; Occupations and Employment; Real-Life Groups and Affiliations; Real-World Publications; Online, Off Facebook; Product Categories; Classic Mainstream Interests; Chapter 6: Mastering Compound Targeting; Age, Interest, and Gender Mashups; Workplace and Precise Interest Amalgamations Education and Interest Amalgamations Sexuality, Relationship Status, and Interests; Country + Language + Interest Combinations; Chapter 7: Creating Killer Facebook Ads; The Five Levels of Brand Clarity; Ad Images; Putting It All Together with Body Copy; Chapter 8: Deploying Your Facebook Ads Campaign; Facebook Ads Finances; Landing Page Considerations; Final Prelaunch Checklist; Chapter 9: Field Guide to Optimization and Reporting; Introducing Ads Manager; Navigating Facebook Ads Manager; Optimization; Facebook Reports; Wrapping Up and Looking Forward Appendix A: Facebook Ads Preflight Pocket Checklist Appendix B: The Great Big Search & Social Media Marketing Twitter Follow List; Appendix C: Facebook Targeting Segments; Fortune 500 Companies; Job Titles; Weapons; Tech and Gaming; Interests Bucket Family Roles; Health; Outdoor Activities; Winter Sports and Activities; Sports; Green Living; Wine; Home/Garden; Discount; Tough Times; Music; Hobbies; Business; Chatting/RPG; Media with Cult Followings; Index |
| Record Nr. | UNINA-9910456573903321 |
|
Weintraub Marty <1959->
|
||
| San Francisco, : John Wiley & Sons, Inc., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Killer Facebook ads [[electronic resource] ] : master cutting-edge Facebook advertising techniques / / Marty Weintraub
| Killer Facebook ads [[electronic resource] ] : master cutting-edge Facebook advertising techniques / / Marty Weintraub |
| Autore | Weintraub Marty <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : John Wiley & Sons, Inc., 2011 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.14/4 |
| Collana | Serious skills |
| Soggetto topico | Internet advertising |
| ISBN |
1-118-15153-4
1-283-20434-7 9786613204349 1-118-15151-8 |
| Classificazione | BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Killer Facebook Ads; Acknowledgments; About the Author; Contents; Introduction; Who Should Buy This Book; What's Inside; How to Contact the Author; Chapter 1: Marketing and the Facebook Revolution; Facebook's Reach; Understanding the Social Graph; What Marketers Can and Can't Do With Facebook Ads; Chapter 2: Key Performance Indicators (KPIs); Setting Expectations; Defining KPIs; Facebook Ads and Attribution; Chapter 3: The Facebook Ad Creation UI; Web UI and Power Editor; Module 1: Design Your Ad; Module 2: Facebook's Powerful Targeting; Module 3: Campaigns, Pricing, and Scheduling
Chapter 4: Facebook Ads Production Workflow Power Editor; Understanding Account Structure; First Step: Wireframe Demographic Research; Second Step: Create Your First Ads; Structural Best Practices; Chapter 5: Guerilla User Targeting Checklist; Literal, Competitive, and Inferred Targeting; Occupations and Employment; Real-Life Groups and Affiliations; Real-World Publications; Online, Off Facebook; Product Categories; Classic Mainstream Interests; Chapter 6: Mastering Compound Targeting; Age, Interest, and Gender Mashups; Workplace and Precise Interest Amalgamations Education and Interest Amalgamations Sexuality, Relationship Status, and Interests; Country + Language + Interest Combinations; Chapter 7: Creating Killer Facebook Ads; The Five Levels of Brand Clarity; Ad Images; Putting It All Together with Body Copy; Chapter 8: Deploying Your Facebook Ads Campaign; Facebook Ads Finances; Landing Page Considerations; Final Prelaunch Checklist; Chapter 9: Field Guide to Optimization and Reporting; Introducing Ads Manager; Navigating Facebook Ads Manager; Optimization; Facebook Reports; Wrapping Up and Looking Forward Appendix A: Facebook Ads Preflight Pocket Checklist Appendix B: The Great Big Search & Social Media Marketing Twitter Follow List; Appendix C: Facebook Targeting Segments; Fortune 500 Companies; Job Titles; Weapons; Tech and Gaming; Interests Bucket Family Roles; Health; Outdoor Activities; Winter Sports and Activities; Sports; Green Living; Wine; Home/Garden; Discount; Tough Times; Music; Hobbies; Business; Chatting/RPG; Media with Cult Followings; Index |
| Record Nr. | UNINA-9910781511903321 |
|
Weintraub Marty <1959->
|
||
| San Francisco, : John Wiley & Sons, Inc., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Killer Facebook ads : master cutting-edge Facebook advertising techniques / / Marty Weintraub
| Killer Facebook ads : master cutting-edge Facebook advertising techniques / / Marty Weintraub |
| Autore | Weintraub Marty <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : John Wiley & Sons, Inc., 2011 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.14/4 |
| Collana | Serious skills |
| Soggetto topico | Internet advertising |
| ISBN |
9786613204349
9781118151532 1118151534 9781283204347 1283204347 9781118151518 1118151518 |
| Classificazione | BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Killer Facebook Ads; Acknowledgments; About the Author; Contents; Introduction; Who Should Buy This Book; What's Inside; How to Contact the Author; Chapter 1: Marketing and the Facebook Revolution; Facebook's Reach; Understanding the Social Graph; What Marketers Can and Can't Do With Facebook Ads; Chapter 2: Key Performance Indicators (KPIs); Setting Expectations; Defining KPIs; Facebook Ads and Attribution; Chapter 3: The Facebook Ad Creation UI; Web UI and Power Editor; Module 1: Design Your Ad; Module 2: Facebook's Powerful Targeting; Module 3: Campaigns, Pricing, and Scheduling
Chapter 4: Facebook Ads Production Workflow Power Editor; Understanding Account Structure; First Step: Wireframe Demographic Research; Second Step: Create Your First Ads; Structural Best Practices; Chapter 5: Guerilla User Targeting Checklist; Literal, Competitive, and Inferred Targeting; Occupations and Employment; Real-Life Groups and Affiliations; Real-World Publications; Online, Off Facebook; Product Categories; Classic Mainstream Interests; Chapter 6: Mastering Compound Targeting; Age, Interest, and Gender Mashups; Workplace and Precise Interest Amalgamations Education and Interest Amalgamations Sexuality, Relationship Status, and Interests; Country + Language + Interest Combinations; Chapter 7: Creating Killer Facebook Ads; The Five Levels of Brand Clarity; Ad Images; Putting It All Together with Body Copy; Chapter 8: Deploying Your Facebook Ads Campaign; Facebook Ads Finances; Landing Page Considerations; Final Prelaunch Checklist; Chapter 9: Field Guide to Optimization and Reporting; Introducing Ads Manager; Navigating Facebook Ads Manager; Optimization; Facebook Reports; Wrapping Up and Looking Forward Appendix A: Facebook Ads Preflight Pocket Checklist Appendix B: The Great Big Search & Social Media Marketing Twitter Follow List; Appendix C: Facebook Targeting Segments; Fortune 500 Companies; Job Titles; Weapons; Tech and Gaming; Interests Bucket Family Roles; Health; Outdoor Activities; Winter Sports and Activities; Sports; Green Living; Wine; Home/Garden; Discount; Tough Times; Music; Hobbies; Business; Chatting/RPG; Media with Cult Followings; Index |
| Record Nr. | UNINA-9910958767303321 |
|
Weintraub Marty <1959->
|
||
| San Francisco, : John Wiley & Sons, Inc., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
On message [[electronic resource] ] : precision communication for the digital age / / Theo Theobald
| On message [[electronic resource] ] : precision communication for the digital age / / Theo Theobald |
| Autore | Theobald Theo <1957-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page, c2013 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina |
658.45
659.14/4 659.144 |
| Soggetto topico |
Business communication
Online social networks |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-87364-8
0-7494-6488-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
04 What are we up against?The audience holds the power; Opinions can be volatile; Information overload; Technological malfunction; In short; Tip; Section Two Guiding principles: stickiness and blogging; 05 All about stickiness; How stickiness helps; Two-way (social) listening; Building an ever-ready audience; Opinions, accord and answers; Pulling the trigger; In short; Tip; Answers to exercise 5.1; 06 How to get stickier; Relevance; Universality; Solution; Feelings; Trust; In short; Tip; 07 Thoughts about blogging; What are blogs?; 1. Find out why; 2. Pull don't push
3. Consider who is responsible4. Phase your blog in; 5. Plan your time; In short; Tip; Section Three Understanding customers: personal branding, segmentation and sales principles; 08 Building a brand to deliver better messaging; How brands are built; Brand case studies; In short; Tip; 09 Segmenting an audience; Who are your prospects?; Sorting out your 'all sorts'; Simple segmentation; Complex segmentation; The future of segmentation; In short; Tip; 10 Developing relevance via marketing and sales; Applying the 'so what?' test; Try something new (test marketing); Developing a sales proposition In shortTip; Section Four The nuts and bolts of better writing: 'how to' guides on writing and editing; 11 Gathering content; Getting to grips with the audience; Listening skills; Be curious; Researching sources; Assimilating information; Processing content; Keep fresh; In short; Tip; 12 Developing the message; Sales versus happy traffic; Integrated communications; Managing the platforms; Planning output; Don't be cheeky!; In short; Tip; 13 How to write better copy; Revision (grammar and all that); Use spell checker; Let's write; Looking back - a review process; Getting to the point Starting pointSimplicity; Developing themes; Pay-off; In short; Tip; 14 How to edit existing copy; The process of précis; In short; Tip; Section Five Advanced technique: going global, expanding creativity, storytelling and more; 15 Crossing boundaries and going global; Finding similarity and celebrating difference; Researching your new markets; Guidance for cross-border communication; In short; Tip; 16 Expanding creative horizons; Creative writing - developing a workable strategy; Getting started; Mix things up; Cut yourself some slack; Find the right time; Record your spontaneous thoughts Review your efforts |
| Record Nr. | UNISA-996339130503316 |
|
Theobald Theo <1957->
|
||
| London ; ; Philadelphia, : Kogan Page, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
