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Brought to You By [[electronic resource] ] : Postwar Television Advertising and the American Dream / / Lawrence R. Samuel
| Brought to You By [[electronic resource] ] : Postwar Television Advertising and the American Dream / / Lawrence R. Samuel |
| Autore | Samuel Lawrence R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Austin, : University of Texas Press, 2001 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 659.14/3/0973 |
| Soggetto topico | Television advertising - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-292-79858-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910455717603321 |
Samuel Lawrence R
|
||
| Austin, : University of Texas Press, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brought to You By [[electronic resource] ] : Postwar Television Advertising and the American Dream / / Lawrence R. Samuel
| Brought to You By [[electronic resource] ] : Postwar Television Advertising and the American Dream / / Lawrence R. Samuel |
| Autore | Samuel Lawrence R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Austin, : University of Texas Press, 2001 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 659.14/3/0973 |
| Soggetto topico | Television advertising - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-292-79858-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index |
| Record Nr. | UNINA-9910780328003321 |
|
Samuel Lawrence R
|
||
| Austin, : University of Texas Press, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brought to you by : postwar television advertising and the American dream / / Lawrence R. Samuel
| Brought to you by : postwar television advertising and the American dream / / Lawrence R. Samuel |
| Autore | Samuel Lawrence R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Austin, : University of Texas Press, 2001 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 659.14/3/0973 |
| Soggetto topico |
Broadcast advertising - United States - History
Television advertising - United States - History |
| ISBN |
9780292798588
029279858X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index |
| Record Nr. | UNINA-9910973963203321 |
|
Samuel Lawrence R
|
||
| Austin, : University of Texas Press, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||