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The new icons? : the art of television advertising / / Paul Rutherford
| The new icons? : the art of television advertising / / Paul Rutherford |
| Autore | Rutherford Paul <1944-> |
| Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 659.14/3 |
| Soggetto topico | Television advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-04555-5
9786612045554 1-4426-8186-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- List of Photographs -- Acknowledgments -- Introduction: Ads as Art -- 1 The First Clios (1948-58) -- 2 Studies in American Excellence -- 3 Art in the Service of Commerce -- 4 Reading the Bessies -- 5 The Cannes Lions, Etc. (1984-92) -- 6 The Captivated Viewer and Other Tales -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials -- Listing of Commercials -- Sources -- Index |
| Record Nr. | UNINA-9910456509403321 |
Rutherford Paul <1944->
|
||
| Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The new icons? : the art of television advertising / / Paul Rutherford
| The new icons? : the art of television advertising / / Paul Rutherford |
| Autore | Rutherford Paul <1944-> |
| Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 659.14/3 |
| Soggetto topico | Television advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-04555-5
9786612045554 1-4426-8186-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948�58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963�71)""; ""Coca-Cola's America (1969�82)""; ""Pepsi's 'New Generation' (1984�6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984�92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D"" ""E""""f""; ""g""; ""h""; ""i""; ""j""; ""k""; ""l""; ""m""; ""n""; ""o""; ""p""; ""q""; ""r""; ""s""; ""t""; ""u""; ""v""; ""w""; ""y""; ""z"" |
| Record Nr. | UNINA-9910780665903321 |
|
Rutherford Paul <1944->
|
||
| Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The new icons? : the art of television advertising / / Paul Rutherford
| The new icons? : the art of television advertising / / Paul Rutherford |
| Autore | Rutherford Paul <1944-> |
| Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 659.14/3 |
| Soggetto topico | Television advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-04555-5
9786612045554 1-4426-8186-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948�58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963�71)""; ""Coca-Cola's America (1969�82)""; ""Pepsi's 'New Generation' (1984�6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984�92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D"" ""E""""f""; ""g""; ""h""; ""i""; ""j""; ""k""; ""l""; ""m""; ""n""; ""o""; ""p""; ""q""; ""r""; ""s""; ""t""; ""u""; ""v""; ""w""; ""y""; ""z"" |
| Record Nr. | UNINA-9910813574303321 |
|
Rutherford Paul <1944->
|
||
| Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||