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Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions / / by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
| Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions / / by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams |
| Autore | Ismagilova Elvira |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XVI, 138 p. 8 illus., 3 illus. in color.) |
| Disciplina | 659.133 |
| Collana | SpringerBriefs in Business |
| Soggetto topico |
Business information services
Telemarketing Internet marketing Application software Business Information Systems Digital Marketing Computer and Information Systems Applications |
| ISBN | 3-319-52459-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction -- Chapter 2 Traditional Word-of-Mouth (WOM) -- Chapter 3 Electronic Word-of-Mouth (eWOM) -- Chapter 4 Engaging in eWOM -- Chapter 5 Persuasiveness of eWOM Communications -- Chapter 6 Impact of eWOM -- Chapter 7 Managing eWOM. Chapter 8 Conclusion. . |
| Record Nr. | UNINA-9910165150603321 |
Ismagilova Elvira
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Making environmental marketing claims on mail [[electronic resource] /] / jointly produced by the Federal Trade Commission and the U.S. Postal Service
| Making environmental marketing claims on mail [[electronic resource] /] / jointly produced by the Federal Trade Commission and the U.S. Postal Service |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [Federal Trade Commission], , [1998] |
| Descrizione fisica | 5 pages : digital, PDF file |
| Disciplina |
070.5797
363.7 659.133 011.53 |
| Collana | Facts for business |
| Soggetto topico |
Commercial correspondence - Environmental aspects
Envelopes (Stationery) - Environmental aspects Eco-labeling |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910695925203321 |
| [Washington, D.C.] : , : [Federal Trade Commission], , [1998] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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