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Advertising in a free society / / Ralph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon
| Advertising in a free society / / Ralph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon |
| Autore | Harris Ralph |
| Pubbl/distr/stampa | London, England : , : The Institute of Economic Affairs, , 2014 |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 659.132 |
| Collana | Hobart Papers |
| Soggetto topico |
Advertising - Great Britain
Capitalism - Social aspects Freedom of speech |
| ISBN | 0-255-36667-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The author; Foreword; Summary; Part 1; Introduction toAdvertising in a Free Society; Christopher Snowdon; Background; The economic evidence; Economic evidence: the consumer; Economic evidence: the producer; Does advertising create monopolies?; Advertising and market power; Widening the extent of the market; Brand loyalty, added value and manipulation; Added value and brand loyalty; The manipulation of consumers?; Does nanny know best?; Social criticisms of advertising; Advertising and single issue campaigners; Advertising, smoking, drinking and public health; The 'tyranny' of choice
Truth in advertisingReferences; Part 2; Advertising in a Free Society: The Condensed Version; Ralph Harris and Arthur Seldon; About the condensed version; What they have said; Original acknowledgement; Introduction; The need for advertising; Costs of marketing; The mass market; A national press; Branded goods; Revolution in retailing; Early examples and excesses; Advertising arrives; The critics; The classical critics; The left-wing critics; Retailer domination; The criticism examined: information or persuasion?; New wants; How much information?; Oligopoly: who dominates whom? Long-term competitionInnovation; Freedom of choice; The claims; Reducing costs; Alternative methods; Stimulating demand; Reducing fluctuations; Competition and choice; Too much innovation?; A guarantee of quality and value?; Advertising as an incentive; Worlds to conquer; Sovereign or puppet?; Sovereignty in theory; Sovereignty in practice: consumer and citizen; Satisfaction for consumers; Let the advertiser beware; The role of the consumer; Let the buyer beware; Appendix A: The detergent halo; Appendix B: 'Hidden persuasion'; Appendix C: Political advertising; Appeals to hope Appeals to fearThe 1956 version of truth in Labour propaganda; Appendix D: A subsidised press?; Appendix E: Restrictive practices in printing and their effects on advertising costs; Appendix F: The battle for commercial television - who was right?; Forecasts; Results; References |
| Record Nr. | UNINA-9910787006703321 |
Harris Ralph
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| London, England : , : The Institute of Economic Affairs, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising in a free society / / Ralph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon
| Advertising in a free society / / Ralph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon |
| Autore | Harris Ralph |
| Pubbl/distr/stampa | London, England : , : The Institute of Economic Affairs, , 2014 |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 659.132 |
| Collana | Hobart Papers |
| Soggetto topico |
Advertising - Great Britain
Capitalism - Social aspects Freedom of speech |
| ISBN | 0-255-36667-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The author; Foreword; Summary; Part 1; Introduction toAdvertising in a Free Society; Christopher Snowdon; Background; The economic evidence; Economic evidence: the consumer; Economic evidence: the producer; Does advertising create monopolies?; Advertising and market power; Widening the extent of the market; Brand loyalty, added value and manipulation; Added value and brand loyalty; The manipulation of consumers?; Does nanny know best?; Social criticisms of advertising; Advertising and single issue campaigners; Advertising, smoking, drinking and public health; The 'tyranny' of choice
Truth in advertisingReferences; Part 2; Advertising in a Free Society: The Condensed Version; Ralph Harris and Arthur Seldon; About the condensed version; What they have said; Original acknowledgement; Introduction; The need for advertising; Costs of marketing; The mass market; A national press; Branded goods; Revolution in retailing; Early examples and excesses; Advertising arrives; The critics; The classical critics; The left-wing critics; Retailer domination; The criticism examined: information or persuasion?; New wants; How much information?; Oligopoly: who dominates whom? Long-term competitionInnovation; Freedom of choice; The claims; Reducing costs; Alternative methods; Stimulating demand; Reducing fluctuations; Competition and choice; Too much innovation?; A guarantee of quality and value?; Advertising as an incentive; Worlds to conquer; Sovereign or puppet?; Sovereignty in theory; Sovereignty in practice: consumer and citizen; Satisfaction for consumers; Let the advertiser beware; The role of the consumer; Let the buyer beware; Appendix A: The detergent halo; Appendix B: 'Hidden persuasion'; Appendix C: Political advertising; Appeals to hope Appeals to fearThe 1956 version of truth in Labour propaganda; Appendix D: A subsidised press?; Appendix E: Restrictive practices in printing and their effects on advertising costs; Appendix F: The battle for commercial television - who was right?; Forecasts; Results; References |
| Record Nr. | UNINA-9910822213803321 |
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Harris Ralph
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| London, England : , : The Institute of Economic Affairs, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bilder konsumieren : Inszenierungen 'exotischer' Körper in früher Bildreklame / / Miriam Oesterreich
| Bilder konsumieren : Inszenierungen 'exotischer' Körper in früher Bildreklame / / Miriam Oesterreich |
| Autore | Oesterreich Miriam |
| Pubbl/distr/stampa | Paderborn : , : Wilhelm Fink, Brill Deutschland, , [2018] |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.132 |
| Collana | Berliner Schriften zur Kunst |
| Soggetto topico |
Commercial art - History - 19th century
Commercial art - History - 20th century Human body in advertising - History - 19th century Orientalism in advertising - History - 19th century Exoticism in art Africans in art - History - 19th century Asians in art - History - 19th century |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8467-6324-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Preliminary Material -- Einleitung -- ‚Exotische‘ Körper in der Bildwerbung für Kolonialwaren im späten 19. und frühen 20. Jahrhundert -- Darstellungen des ‚Exotischen‘ in anderen Bildgattungen – eine (nicht nur) ikonografische Genese -- Konzentration und Zerstreuung: Sehen im 19. Jahrhundert -- Personifikationen des ‚Exotischen‘ oder ‚exotische‘ Personen? Allegorie und Fetisch – zwei Annäherungen an die Körper - Repräsentationen des ‚Exotischen‘ -- Schluss -- Literatur -- Abbildungsnachweis -- Register. |
| Record Nr. | UNINA-9910511399903321 |
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Oesterreich Miriam
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| Paderborn : , : Wilhelm Fink, Brill Deutschland, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Colour design [[electronic resource] ] : theories and application / / edited by Janet Best
| Colour design [[electronic resource] ] : theories and application / / edited by Janet Best |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Cambridge, : Woodhead Pub., 2012 |
| Descrizione fisica | 1 online resource (672 p.) |
| Disciplina | 659.132 |
| Altri autori (Persone) | BestJanet |
| Collana | Woodhead publishing series in textiles |
| Soggetto topico | Color in design |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-85709-553-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Colour and colour perception -- pt. 2. Measuring and describing colour -- pt. 3. Colour, design and coloration -- pt. 4. Colour and design in particular applications. |
| Record Nr. | UNINA-9910462113403321 |
| Cambridge, : Woodhead Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Colour design : theories and application / / edited by Janet Best
| Colour design : theories and application / / edited by Janet Best |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Cambridge : , : Woodhead Pub., , 2012 |
| Descrizione fisica | 1 online resource (672 pages) : illustrations |
| Disciplina | 659.132 |
| Altri autori (Persone) | BestJanet |
| Collana | Woodhead publishing series in textiles |
| Soggetto topico | Color in design |
| ISBN | 0-85709-553-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Colour and colour perception -- pt. 2. Measuring and describing colour -- pt. 3. Colour, design and coloration -- pt. 4. Colour and design in particular applications. |
| Altri titoli varianti | Color design |
| Record Nr. | UNINA-9910790259303321 |
| Cambridge : , : Woodhead Pub., , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Colour design : theories and application / / edited by Janet Best
| Colour design : theories and application / / edited by Janet Best |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Cambridge : , : Woodhead Pub., , 2012 |
| Descrizione fisica | 1 online resource (672 pages) : illustrations |
| Disciplina | 659.132 |
| Altri autori (Persone) | BestJanet |
| Collana | Woodhead publishing series in textiles |
| Soggetto topico | Color in design |
| ISBN | 0-85709-553-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Colour and colour perception -- pt. 2. Measuring and describing colour -- pt. 3. Colour, design and coloration -- pt. 4. Colour and design in particular applications. |
| Altri titoli varianti | Color design |
| Record Nr. | UNINA-9910824823803321 |
| Cambridge : , : Woodhead Pub., , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen
| The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen |
| Autore | Maslen Andy |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina |
659.132
659.1322 |
| Soggetto topico |
Advertising copy
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 981-4312-13-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index |
| Record Nr. | UNINA-9910459295403321 |
|
Maslen Andy
|
||
| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen
| The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen |
| Autore | Maslen Andy |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina |
659.132
659.1322 |
| Soggetto topico |
Advertising copy
Marketing |
| ISBN | 981-4312-13-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index |
| Record Nr. | UNINA-9910792333703321 |
|
Maslen Andy
|
||
| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The copywriting sourcebook : how to write better copy, faster : for everything from ads to websites / / Andy Maslen
| The copywriting sourcebook : how to write better copy, faster : for everything from ads to websites / / Andy Maslen |
| Autore | Maslen Andy |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina |
659.132
659.1322 |
| Soggetto topico |
Advertising copy
Marketing |
| ISBN | 981-4312-13-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index |
| Record Nr. | UNINA-9910819413003321 |
|
Maslen Andy
|
||
| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
English in advertising : a linguistic study of advertising in Great Britain / Geoffrey N. Leech
| English in advertising : a linguistic study of advertising in Great Britain / Geoffrey N. Leech |
| Autore | Leech, Geoffrey <1936-2014> |
| Pubbl/distr/stampa | London : Longman, 1972 |
| Descrizione fisica | XIV, 210 p. ; 22 cm |
| Disciplina |
659.132
428 |
| Soggetto non controllato | Pubblicità - Linguaggio - Inghilterra |
| ISBN | 0-582-52202-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-990005067890403321 |
| Leech, Geoffrey <1936-2014> | ||
| London : Longman, 1972 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
