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Advertising organizations and publications [[electronic resource] ] : a resource guide / / edited by John Philip Jones
| Advertising organizations and publications [[electronic resource] ] : a resource guide / / edited by John Philip Jones |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2000 |
| Descrizione fisica | 1 online resource (xviii, 346 p.) : ill |
| Disciplina | 659.1125 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising agencies
Advertising - Societies, etc |
| ISBN |
1-322-41323-1
1-4522-2044-1 1-4522-2186-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; ""Subliminal"" Advertising; Introduction; Part I - Advertising Organizations; Chapter 1 - Advertising Archives-The University of Illinois; Chapter 2 - Advertising Archives-Other Collections; Chapter 3 - The Advertising Association (AA) (United Kingdom); Chapter 4 - The Advertising Council; Chapter 5 - The Advertising Educational Foundation (AEF); Chapter 6 - The Advertising Federation of Australia (AFA); Chapter 7 - Advertising Industry Awards; Chapter 8 - The Advertising Research Foundation (ARF); Chapter 9 - Advertising Seminars International (asi)
Chapter 10 - The American Academy of Advertising (AAA)Chapter 11 - The American Advertising Federation (AAF) and the Advertising Hall of Fame; Chapter 12 - The American Association of Advertising Agencies (AAAA); Chapter 13 - The American Marketing Association (ΑΜΑ); Chapter 14 - Arcature (formerly the Coalition for Brand Equity); Chapter 15 - The Association of National Advertisers (ANA); Chapter 16 - The Audit Bureau of Circulations (ABC); Chapter 17 - British Design and Art Direction (D&AD); Chapter 18 - The Children's Advertising Review Unit (CARU) Chapter 19 - Competitive Media Reporting (CMR)Chapter 20 - The Council for Marketing and Opinion Research (CMOR); Chapter 21 - The Council of American Survey Research Organizations (CASRO); Chapter 22 - Cox Direct-Annual Surveys of Promotional Practices; Chapter 23 - The Direct Marketing Association (DMA); Chapter 24 - The Direct Marketing Educational Foundation (DMEF); Chapter 25 - The European Association of Advertising Agencies (EAAA); Chapter 26 - The European Society for Opinion and Marketing Research (ESOMAR); Chapter 27 - The Federal Trade Commission and How It Regulates Advertising Chapter 28 - The Free-Standing Insert (FSI) CouncilChapter 29 - Genootschap Voor Reclame (GVR); Chapter 30 - Gesamtverband Werbeagenturen (GWA); Chapter 31 - The History of Advertising Trust Archive (HAT) (United Kingdom); Chapter 32 - The Incorporated Society of British Advertisers (ISBA); Chapter 33 - Institut de Recherches et d'Etudes Publicitaires (IREP); Chapter 34 - The Institute of Canadian Advertising (ICA); Chapter 35 - The Institute of Practitioners in Advertising (IPA); Chapter 36 - The International Advertising Association (IAA) Chapter 37 - The International Advertising Festival, CannesChapter 38 - The International Federation of Periodical Publishers (FIPP); Chapter 39 - The International Radio & Television Society Foundation (IRTS); Chapter 40 - The Internet Advertising Bureau (IAB); Chapter 41 - The Magazine Publishers of America (MPA); Chapter 42 - The Marketing Science Institute (MSI); Chapter 43 - The Marketing Society (United Kingdom); Chapter 44 - The Market Research Council; Chapter 45 - The Market Research Society (MRS) (United Kingdom); Chapter 46 - The Market Research Society of Australia (MRSA) Chapter 47 - The Media Research Club of Chicago (MRCC) |
| Record Nr. | UNINA-9910779122703321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Il mestiere dell'account : in pubblicità, comunicazione e marketing / Daniela Pellegrini
| Il mestiere dell'account : in pubblicità, comunicazione e marketing / Daniela Pellegrini |
| Autore | Pellegrini, Daniela |
| Pubbl/distr/stampa | Milano : Bibliografica, 2017 |
| Descrizione fisica | 147 p. ; 20 cm |
| Disciplina | 659.1125 |
| Collana | I mestieri della comunicazione |
| Soggetto non controllato | Agenzie pubblicitarie - Organizzazione |
| ISBN | 978-88-7075-980-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910283134903321 |
Pellegrini, Daniela
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| Milano : Bibliografica, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Liver transplantation / / Michael R. Lucey
| Liver transplantation / / Michael R. Lucey |
| Autore | Lucey Michael R. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : CRC Press, an imprint of Taylor and Francis, , 2003 |
| Descrizione fisica | 1 online resource (120 pages) : illustrations |
| Disciplina | 659.1125 |
| Collana | Vademecum |
| Soggetto topico | Liver - Transplantation |
| ISBN |
9781040194669
1040194664 9780429089916 0429089910 9781498712699 149871269X 9780585445137 0585445133 9781597342131 1597342130 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | TITLE PAGE. Liver Transplantation; Copyright ©2003 Landes Bioscience; CONTENTS; EDITORS AND CONTRIBUTORS; PREFACE; CHAPTER 1. Liver Transplantation: An Overview; CHAPTER 2. The Allograft Immune Response; CHAPTER 3. Assessment for Liver Transplantation; CHAPTER 4. Management on the Liver Transplant Waiting List; CHAPTER 5. The Liver Transplant Operation; CHAPTER 6. Immunosuppression after Liver Transplantation; CHAPTER 7. Graft Dysfunction; CHAPTER 8. Recurrence of Disease after Liver Transplantation; CHAPTER 9. Medical Management of the Liver Transplant Patient; CHAPTER 10. Pediatric Liver Transplantation; INDEX; BACK COVER |
| Record Nr. | UNINA-9910703376703321 |
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Lucey Michael R.
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| Boca Raton, FL : , : CRC Press, an imprint of Taylor and Francis, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Il mestiere dell'account : in pubblicità, comunicazione e marketing / Daniela Pellegrini
| Il mestiere dell'account : in pubblicità, comunicazione e marketing / Daniela Pellegrini |
| Autore | Pellegrini, Daniela |
| Pubbl/distr/stampa | Milano : Editrice bibliografica, 2017 |
| Descrizione fisica | 147 p. ; 20 cm |
| Disciplina | 659.1125 |
| Collana | Mestieri della comunicazione (I) |
| Soggetto topico | Agenzie pubblicitarie - Organizzazione |
| ISBN | 9788870759808 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991003616089707536 |
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Pellegrini, Daniela
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| Milano : Editrice bibliografica, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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