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'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
Autore Sunitha Srinivas C.
Pubbl/distr/stampa New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Descrizione fisica 1 online resource (229 p.)
Disciplina 659.10954
Soggetto topico Advertising - India
Advertising - Language
Psycholinguistics
Sales promotion
Soggetto genere / forma Electronic books.
ISBN 93-5150-241-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Cover""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""1 - The World of Advertising""; ""2 - The Illusion Industry: Advertising on Television""; ""3 - Making Sense ofAdvertisements: Reading AdsTheoretically""; ""4 - Localization: Issues in Cultural Transmission""; ""5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message""; ""6 - The Visual-linguistic �Relay�: Interpreting Advertisement Signs""; ""7 - The New Media: A Study of the Mobile Online Advertising""; ""8 - The Social Media:Localization and Global Communication""
""9 - 'Ad' apting to Markets: Means to the Consumer�s Heart and Purse""""Bibliography""; ""Index""; ""About the Author""
Record Nr. UNINA-9910460793203321
Sunitha Srinivas C.  
New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
Autore Sunitha Srinivas C.
Pubbl/distr/stampa New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Descrizione fisica 1 online resource (xiii, 215 pages)
Disciplina 659.10954
Soggetto topico Advertising - India
Advertising - Language
Psycholinguistics
Sales promotion
ISBN 93-5150-527-8
93-5150-241-4
9789351502418 (electronic book)
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author.
Record Nr. UNINA-9910797341803321
Sunitha Srinivas C.  
New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
Autore Sunitha Srinivas C.
Pubbl/distr/stampa New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Descrizione fisica 1 online resource (xiii, 215 pages)
Disciplina 659.10954
Soggetto topico Advertising - India
Advertising - Language
Psycholinguistics
Sales promotion
ISBN 93-5150-527-8
93-5150-241-4
9789351502418 (electronic book)
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author.
Record Nr. UNINA-9910817571203321
Sunitha Srinivas C.  
New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Printed advertisement 1947-1970 : Bengali middleclass : an interaction / / by Chilka Ghosh
Printed advertisement 1947-1970 : Bengali middleclass : an interaction / / by Chilka Ghosh
Autore Ghosh Chilka
Pubbl/distr/stampa Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2014
Descrizione fisica 1 online resource (230 p.)
Disciplina 659.10954
Soggetto topico Advertising - Social aspects - India - Bengal - History - 19th century
Advertising - Social aspects - India - Bengal - History - 20th century
Advertising, Newspaper - India - Bengal - History - 19th century
Advertising, Newspaper - India - Bengal - History - 20th century
Soggetto genere / forma Electronic books.
ISBN 1-4438-7102-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""TABLE OF CONTENTS""; ""PREFACE""; ""INTRODUCTION""; ""CHAPTER ONE""; ""CHAPTER TWO""; ""CHAPTER THREE""; ""TO CONCLUDE""; ""BIBLIOGRAPHY""
Record Nr. UNINA-9910466864503321
Ghosh Chilka  
Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Printed advertisement 1947-1970 : Bengali middleclass : an interaction / / by Chilka Ghosh
Printed advertisement 1947-1970 : Bengali middleclass : an interaction / / by Chilka Ghosh
Autore Ghosh Chilka
Pubbl/distr/stampa Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2014
Descrizione fisica 1 online resource (230 p.)
Disciplina 659.10954
Soggetto topico Advertising - Social aspects - India - Bengal - History - 19th century
Advertising - Social aspects - India - Bengal - History - 20th century
Advertising, Newspaper - India - Bengal - History - 19th century
Advertising, Newspaper - India - Bengal - History - 20th century
ISBN 1-4438-7102-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""TABLE OF CONTENTS""; ""PREFACE""; ""INTRODUCTION""; ""CHAPTER ONE""; ""CHAPTER TWO""; ""CHAPTER THREE""; ""TO CONCLUDE""; ""BIBLIOGRAPHY""
Record Nr. UNINA-9910796473503321
Ghosh Chilka  
Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Printed advertisement 1947-1970 : Bengali middleclass : an interaction / / by Chilka Ghosh
Printed advertisement 1947-1970 : Bengali middleclass : an interaction / / by Chilka Ghosh
Autore Ghosh Chilka
Pubbl/distr/stampa Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2014
Descrizione fisica 1 online resource (230 p.)
Disciplina 659.10954
Soggetto topico Advertising - Social aspects - India - Bengal - History - 19th century
Advertising - Social aspects - India - Bengal - History - 20th century
Advertising, Newspaper - India - Bengal - History - 19th century
Advertising, Newspaper - India - Bengal - History - 20th century
ISBN 1-4438-7102-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""TABLE OF CONTENTS""; ""PREFACE""; ""INTRODUCTION""; ""CHAPTER ONE""; ""CHAPTER TWO""; ""CHAPTER THREE""; ""TO CONCLUDE""; ""BIBLIOGRAPHY""
Record Nr. UNINA-9910814979503321
Ghosh Chilka  
Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui