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Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan
| Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark] : , : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - Social aspects - China
Advertising - China |
| ISBN |
9788763009995
87-630-9995-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910463312303321 |
| [Frederiksberg, Denmark] : , : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan
| Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark] : , : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - Social aspects - China
Advertising - China |
| ISBN |
9788763009995
87-630-9995-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910786388803321 |
| [Frederiksberg, Denmark] : , : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and consumer culture in China / / Hongmei Li
| Advertising and consumer culture in China / / Hongmei Li |
| Autore | Li Hongmei <1974-> |
| Pubbl/distr/stampa | Malden, MA : , : Polity Press, , 2016 |
| Descrizione fisica | 1 online resource (244 pages) : illustrations, map |
| Disciplina | 659.10951 |
| Collana | China today series |
| Soggetto topico | Advertising - Social aspects - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-5095-1114-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910156245603321 |
Li Hongmei <1974->
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| Malden, MA : , : Polity Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910451292803321 |
|
Wang Jing <1950->
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| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| ISBN |
0-674-26823-7
0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910777461203321 |
|
Wang Jing <1950->
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||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China : advertising, media, and commercial culture / / Jing Wang
| Brand new China : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| ISBN |
9780674268234
0674268237 9780674044821 0674044827 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910968984903321 |
|
Wang Jing <1950->
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| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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